Effie Asia Pacific held the first stop of their 2026 Roadshow in Bangkok, inviting marketers to a showcase of Effectiveness and leaving them with a framework for creating work that drives measurable impact.

Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie Asia Pacific to chair the 2026 season of the competition in awarding and showcasing effectiveness in the Asia Pacific region.

Effie Asia Pacific have announced the most effective marketing campaigns of 2025 at their Awards Gala, held at the Four Seasons Hotel in Singapore.

Effie Asia Pacific is proud to announce that 123 finalists have been shortlisted and will vie for top honours to be revealed at the Awards Gala.