2026 Jury

Abhinit is a strategy leader with 18yrs of work experience across leading advertising agencies in Singapore and India.

Currently, he is the Executive Strategy Director at TBWA\Singapore, leading strategy for Singapore Airlines, Hilton, Mandai Wildlife Reserve and FairPrice. In his past stints at Ogilvy, VML, Publicis, MullenLowe and DDB, he has led strategy for a range of iconic brands such as Heineken, McDonald’s, Volkswagen, Skoda, Twitter, P&G (Head & Shoulders, Rejoice, Oral-B). Unilever (Vaseline, Comfort, Lux, Pond’s) and Johnson & Johnson (OneTouch).

Throughout his advertising career, he has won 17 Creative Effectiveness awards (including APAC Effie GOLD and India Effie GOLD) across APAC Effie, Singapore Effie, India Effie and Creative Strategy & Effectiveness Spikes Asia.

He consistently features in the jury panel of prestigious awards such as Jay Chiat Awards, APAC Effie, Effie Singapore, New York Festivals AME Awards, Shorty Awards and Le Book Creative Awards.

Abhinit also has 11 years of experience as a guest lecturer in reputed institutes such as Miami Ad School, NTU Wee Kim Wee School of Communication, SMU Lee Kong Chian School of Business, Singapore University of Social Sciences, Leeds University Business School and Mudra Institute of Communications Ahmedabad, teaching subjects related to marketing, branding and advertising.

Adrian joined DDB in 2015, and has since led strategic thinking on both local and regional business. Joining as a Senior Planner, he was promoted to Chief Strategy Officer in 2024, and continues to serve as CSO at BBDO today.

Adrian’s career started in brand consulting, specializing in corporate branding and communications at Brand Union. Prior to DDB, he also spent time at start-up Nanoleaf, helping them launch their brand.

Throughout the years, his account experience has grown to be wide-ranging and all-encompassing, spanning from Finance and Real Estate, to Retail and FMCG; from start-ups, to conglomerates.

Adrian drives strategy through a rare combination of long term, big picture thinking and an astute insight into both commercial implications and human behavior. As a result of this approach, in collaboration with creative partners, he has produced multiple award-winning campaigns and is a regular panel judge at the APAC Effie Awards. In 2024, he was listed on Campaign Asia’s 40 under 40, and awarded Greater China Strategic/Brand Planner of the Year.

Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His interests are eclectic and diverse, ranging from mixed martial arts to web3, and from gaming to behavior economics.

Named Creative Person of the Year four times by Campaign magazine, Ali Rez is one of the most awarded creative leaders in the world, who currently leads creative output for the IMPACT BBDO Group across the MENA and Pakistan region.

Rez’s work has been instrumental in Impact BBDO being named the No.2 Agency In The World on the WARC report, while winning 41 different No.1 Regional Agency accolades in three years for bringing tremendous business success and creative excellence to the Group, and positive impact to social causes.

Rez has won more than 1000 international accolades in his career spanning four continents, which include Grands Prix at all the major shows including Cannes Lions, Clio, OneShow, Loeries, Effies, LIA – awards which have led him to be ranked No.1 ECD in MENA and APAC on several creative rankings. He is the first jury president ever at Cannes Lions, Clios and One Show to represent the Middle East.

Moving from California, Rez currently lives in Dubai, where he is an avid mountain biker. Besides lecturing at Oxford University, Rez has exhibited at Tate UK, spoken at Tedx, and has traveled to 153 countries.

Amna has over 23 years of experience in Digital, Brand & communication media planning, Innovation & Strategy in overall media. She has partnered with leading Multinational and local brands in Pakistan. Her expertise has been the digital transformation of many leading advertisers and she is a highly respected media veteran in the industry.

She has been a Jury member for Pakistan Effie, Pakistan Digital Awards, APAC Effie for multiple years. She works closely with the National Incubation Center in Pakistan, which identifies, incubates and Mentors start-ups in Pakistan.

Amna has led Digital transformation for clients like Pepsi, Unilever, British American Tobacco along with local jewels in the apparel and food business.

Her vast career has been spread over managing media and communication planning in almost all vertical of advertisers. Currently she is the Managing Director of Mindshare Pakistan, which is the leading media company for Pakistan.

Andrea is an award-winning digital strategist and the CEO of Adiacent international business unit.

Adiacent is a global digital transformation company with offices in Italy, Mexico, US, Spain, Hong Kong and Shanghai, where Andrea is based.

Andrea has lived 20 years in China, whose majority he spent working with the country’s evolving digital landscape. He founded Fireworks, a digital agency later acquired by Adiacent, in 2013, and before that he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List and Effie Awards Asia jury, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.

Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

Left brain, right brain. East meets West. Strategist and CEO.

Half Korean, half Austrian, Andreas brings an intercultural perspective and a diverse client portfolio across multiple Asian markets. He delivers an Asian point of view for global brands and an international outlook for Asian brands expanding West.

His work has been recognized at prestigious award shows, including Cannes Lions, Effies, and WARC Awards. He was named Campaign Asia’s Planner of the Year for North Asia in 2013 and Greater China in 2017, and was featured in Campaign’s 40 Under 40 in 2019.

Andreas serves on the board of The Marketing Society Hong Kong, helping foster a close-knit community of marketers and championing impactful creative ideas that drive business results.

Fluent in German, English, and Korean, and just enough Russian to get into trouble, he enjoys creating digital art, surviving CrossFit, and making arts & crafts YouTube videos with his daughter.

As Executive Creative Director at Havas Ortega Group, Angie leads the agency’s creative vision to make a meaningful impact for Havas Village clients in media, digital, CRM, PR, branding, healthcare, and sustainability.

Before joining advertising, she was a radio DJ and newscaster for some of Metro Manila’s top FM stations—an experience that ignited her passion for storytelling. Her two-decade journey in the industry has taken her to Ogilvy, TBWA\SMP and Ace Saatchi & Saatchi in the Philippines, and Grey Group in Malaysia.

Angie’s work has earned both local and international recognition, with awards for creativity and effectiveness, and she has served as a juror at prestigious festivals such as Cannes Lions, Spikes Asia, Adfest, One Asia, APAC Effie, ADC Awards, and D&AD, among others. She is also a regular speaker and panelist at industry events. In 2024, Angie served as President of the 4As Philippines Creative Guild, where she spearheaded CreativeFest 2024—the first in-person festival for the Philippine advertising community after the pandemic—and the 16th Kidlat Awards, the country’s premier creative advertising awards show.

Committed to nurturing the next generation of creative talent, Angie mentors university students and frequently judges both local and international young creatives competitions.

She is currently working on a personal project to transform an abandoned school in her home province into a vibrant creative hub—a space for artists, writers, and lifelong learners to collaborate. For Angie, creativity is not just a career; it’s a way to build communities and drive change.

Ankit Singh is a marketing and strategy leader with over 17 years of experience building brands, scaling businesses and leading high-performing teams across South Asia. His career spans both brand-side leadership and agency transformation, giving him a dual perspective that blends commercial accountability with deep expertise in consumer behaviour, culture and brand growth.

Currently National Strategy Director at Cheil X (a Samsung Group company), Ankit leads full-funnel strategy across integrated creative campaigns, experiential commerce, influencer campaigns, retail and brand experience. Prior to this, he held leadership roles at Hilton, Leo Burnett, BBH and GREY.

Across these roles, he has created growth strategy for some of the world’s most recognised brands including Hilton, Pepsi, Coca-Cola, MG Motors, Gatorade, Lays, Ferrero, Popeyes, Vaseline, GSK, Dettol, Durex, Nestlé, Airtel, Apple, BlackBerry, Uber and Tinder etc. His work focuses on translating cultural insight and evolving consumer behaviour into integrated brand platforms that drive sustained brand growth and measurable business impact.

Ankit’s work has been recognised with Cannes Lions, multiple Effie Awards and the WARC Prize for Asian Strategy, and he was named in Impact’s Top 30 Under 30. He has also served as a jury member across several leading industry awards, including Effie.

As the National Strategy Planning Head at Cheil India, Aparajita leads strategy for one of the largest technology brands in the world shaping marketing platforms that drive measurable impact. With deep expertise in consumer insights, brand strategy and cultural intelligence, she focuses on turning emerging behaviors and cultural signals into ideas that travel across the consumer journey.

Across her career, Aparajita has partnered with leading global brands like McDonald's, Microsoft & Samsung to unlock growth in highly competitive categories.

Arvind is the Chief Strategy Officer for Ogilvy Asia where has spent nearly 23 years working across different markets and strategic planning roles.

Arvind has led his teams to win every major effectiveness award including AMEs, Effie, WARC and the IPA of UK. He has also served as a regular jury on some of these awards. He believes that effectiveness and creativity need to work in tandem—without one, the other is futile. He started his Ogilvy career in India and credits it for his deep and abiding love of culture, creativity, fun and laughter at work, and for Ogilvy itself.

Arvind has an adventurous young family that has enjoyed living in Delhi, Kuala Lumpur, Shanghai, and Singapore.

Over 20 years of experience in brand strategy honed while working on the regional and global brands campaigns for Unilever. She established her mark by helping turn the fortunes of challenger brands in the banking and automotive categories during her stint in Bangkok. She believes in leveraging the power of data to inform strategies.

Her passion is mentoring and training the next generation of brand planners.

More than 25 years driving brand growth and partnerships across APAC, connecting the dots between cultural shifts and business needs, creating future-fit brand solutions.

An ex qualitative researcher and head of cultural intelligence, Bel has extensive experience synthesizing and processing insight/ foresight planning, investigating and understanding human behaviour in the larger context of what’s happening, immersing explorations into subcultures, using cultural and brand insight to fuel strategy, innovation and new business ideas. Curious by nature and investigative at heart, she believes the best strategies come from observing life closely.

Some of the key brands and work over the years include destination branding for Singapore Tourism Board, Singapore Airlines, Cathay Pacific, Marriott and Hilton. Taking APAC brands like Lee Kum Kee, Tiger Beer out to the world and driving cultural relevance across Asia for global brands for AB InBev, Spotify, IKEA, Heineken, Guinness, Manulife, Yum! Brands and Unilever.

Ben has over a decade of Effie awards, involvement and recognition. In 2012 Ben helped Amnesia Razorfish to become the first digital agency to win an Australian Effie. He then went on to Co-Chair the Australian APG and reshape the Australian Effie categories twice with the local steering committee. More recently as CSO and co-owner of AnalogFolk Australia Ben led the agency to no less than 7 local Effie Finalists, as well digital, social and content APAC agency of the year awards. In 2021 the agency won a Gold APAC Effie for Hyundai #4secondreviews, which went on to represent the region at the global best of the best Effie awards. In 2024 Bastion acquired AnalogFolk Australia to ‘redefine the landscape of digital marketing services’ and recently launched Bastion DBX - led by Ben Hourahine and Matt Robinson – their specialist Digital Brand Experience unit.

With 17 years of experience, Bitop is a hybrid strategist with expertise in portfolio strategy, brand strategy, creative communication, digital and content. He has been with Grey Group for 15 years and has risen up to be a home grown planner in a network that believes in being borderless to produce famously effective works. He is now heading the strategy department of Grey Bangladesh and has headed Strategy for both Grey Bangladesh and Pakistan from 2023-25. He has played an instrumental role in helping the Bangladesh office enhance the depth and breadth of their total integrated strategy services and create purposeful enduring brands.

His contribution has helped Grey Bangladesh win Global Effie, APAC Effie, Cannes Lions, Warc Awards, Adfest, AdStars and many others. He has won Global Grand Effie in 2022; Grand Effie, Gold Effie and Silver Effie in APAC Effie 2021; Grand Prix and Category Disruptor Special award in WARC Prize for Asian Strategy 2020. He has been published in various marketing publications including WARC. He has contributed to Campaign Asia’s insights on Bangladesh brands for their Asia Top 1000 Brands series.

He has been in the esteemed jury panel of APAC Effie from 2021-2025, Effie Pakistan 2024-25, Spikes Asia 2025, Warc Prize for Asian Strategy 2021, Tangrams Strategy & Effectiveness 2021 and AdFest 2020 & 2021.

Brian is the Chief Experience Officer at Publicis Communications China, leading the integrated strategy team across Publicis Groupe agencies. His unique approach combines creative, digital, media, data, and experience design into a unified planning model, enabling marketing innovation and platform-based creative solutions. By merging creative insight with channel data, Brian helps brands maximize impact and gain a competitive edge, making him a key asset in tackling complex challenges and driving growth.

Brian has delivered integrated solutions for Fortune 500 brands like Huawei, Mondelez, and VISA through the Power of One offering, consistently achieving measurable success. Beyond client work, he champions initiatives for Chinese enterprises, fosters service integration, and promotes thought leadership. He has also introduced proprietary tools for data analysis, CRM, and experience design, enhancing agency capabilities.

A respected industry voice, Brian shares his expertise on platforms like WARC and Campaign Asia. Recognized as the Channel/Engagement Brand Planner of the Year for Greater China by Campaign Asia in 2023, his work has earned accolades at Cannes Lions, Spikes Asia, Effie Awards, and ROI Festival, solidifying his reputation as a leader in the field.

Caroline Hugall is Chief Strategy Officer at Spark Foundry Australia. With over 20 years’ experience across London, New York and Sydney, she specialises in helping brands navigate the intersection of culture, technology and commercial growth.

Caroline has built her career shaping transformative strategies for some of the world’s most recognised brands, including Coca-Cola, Oreo and NRMA Insurance. Known for combining rigorous data insight with creative thinking, she champions media that doesn’t just reach audiences but moves them — driving both brand impact and business performance.

At Spark Foundry, Caroline leads the agency’s strategic agenda, developing frameworks that help brands break category conventions and unlock growth in an increasingly complex media landscape.

Beyond the agency, Caroline is an active contributor to the marketing industry. She is the founder of How Did She Get There, a platform celebrating the careers of inspiring women, and a guest lecturer at NYU Stern School of Business. She is passionate about mentoring emerging talent and advancing the role of strategy in modern marketing.

Caroline believes the most powerful ideas sit at the intersection of human insight, cultural relevance and commercial ambition.

Charlotte Auyeung (Char), born and raised in Hong Kong and living in Japan for 20 years, is a multicultural marketing communications professional with 25 years of experience in account management and strategic planning at global advertising agencies including McCann Erickson and Leo Burnett in Hong Kong, Beacon Communications, Naked Communications and TBWA/Hakuhodo in Tokyo, where she led the strategies for companies such as P&G, Philip Morris, The Coca-Cola Company, McDonald's, IKEA, Airbnb, H&M and more.

In 2019, she took on a marketing role at Netflix Japan, where she led campaigns for popular shows such as "Stranger Things," "The Naked Director," and "Squid Game".

In February 2024, with a wealth of experience and a strong passion for cultural insight, strategic storytelling and creative excellence, Char joined McCann Tokyo as Head of Strategy.

Chloe is deeply involved in the business transformation, product innovation and Leadershop development of Omnicom Media Singapore, Regional Center of Excellence. Chloe believes in constantly challenging the organisation and herself to reimagine the business operations and its value proposition to unlock sustainable growth for Brands and Client organisations. Under her leadership, in partnership with a thriving leadership team, Omnicom Media Singapore has created a robust ecosystem for growth - uniting creativity, media, data, and Technology to help brands grow with greater clarity, speed, and measurable impact in the age of influence.

Chloe is known to be highly passionate about the endless possibilities the world of communications could bring.

This focused intent has brought about successes year on year, and sees Omnicom Media Singapore being recognised as the Best Companies to work for, DEI, Digital Transformation as well as the Top ranking media network in stature and forecasted growth.

Chris has found success in the space between creativity and technology. His combined marketing agency, startup, and enterprise experience gives him a well-rounded perspective of the different challenges companies in various stages of growth encounter.

Currently, he is the General Manager of GrowthOps Malaysia, an APAC Marketing Transformation agency, leading 160+ diverse creative, consulting, technology, and marketing talent.

Prior to GrowthOps, he was the Global CMO for Everise, a Digital Customer Experience firm with over 10,000 employees and present in 7 markets. There he led the rebranding of multiple acquisitions and repositioned Everise from a traditional call center into a leading digital customer experience firm, which supported the acquisition of Everise by Brookfield Asset Management (NYSE:BAM) in January 2021.

One such acquisition that Everise made was Hyperlab, Southeast Asia's leading Conversational AI firm, which Chris Co-founded in 2016. There he led Hyperlab's product marketing and consulting services before being acquired by Everise in 2018, when he shifted into the CMO role.

Other notable awards and accomplishments include leading GrowthOps to 3X Campaign Asia's leading Customer Engagement Agency, a couple of EFFIE's and Mumbrella’s Campaign of the Year. Chris is also a multiple-time Malaysian and APAC EFFIE Awards Judge, a STEVIES Awards judge, and has contributed articles for Campaign Asia, TechinAsia, Marketing Magazine, Branding in Asia and Customer Think on the intersect of technology and marketing.

Chris Iki has more than 28 years of experience as a marketing professional, working on managing global brands in the U.S. and overseas.

After joining TBWA\ in 2004, Chris was assigned to work on the Nissan global account based in Tokyo out of TBWA\HAKUHODO International, formerly called G1\Worldwide. Over the course of 8 years, as the Global Account Director, Chris led the Nissan global account team in Japan and worked closely with TBWA\ agencies across 14 countries, including the US and Europe.

Chris started his career at Wunderman in New York working on the American Express Platinum and Optima Cards. During this time he also served as a key member of the team that launched the Optima Card in Japan. Since then, Chris has worked on clients such as VISA International / USA, National Football League, Apple, Gore-Tex, United States Postal Service, Harrah’s Casinos, and AT&T, all of which has provided for his unique combination of management, branding and holistic communications credentials.

As the Chief Operating Officer of TBWA\HAKUHODO, Chris continues to lead the agency down its path of success, including its tenth year of being named Japan's Creative Agency of the Year and 2018, 2020 and 2024 Agency Head of the Year by Campaign Magazine.

Connie Chan is a seasoned APAC business leader with over 30 years of experience driving growth, transformation, and integrated marketing excellence. As Stagwell’s APAC Chief Growth Officer, she leads Stagwell’s growth strategy and operations across APAC, with a focus on accelerating transformation, scaling integrated capabilities, and deepening partnerships regionally and in local markets. Previously CEO of OMD China and a senior leader at WPP, Connie is recognized for her strategic vision, operational rigor, and commitment to developing high-performing, values driven teams.

Crisela brings with her a wealth of leadership experience in media and marketing communications, she rejoined WPP Media as its CEO in February 2025. Prior to that she led media and marketing communications at Globe Telecom, where she played a key role in reshaping the brand’s marketing communications strategy. Prior to her tenure at Globe, Crisela spent nearly a decade as a Partner in Mindshare Indonesia, driving business growth through digital innovation in commerce and technology, fostering strong client partnerships.

This marks her second return to WPP, underscoring her strong ties and valuable contributions to the organization. Earlier in her career, Crisela served as an Account Director at Ogilvy in the Philippines, where she honed her expertise in brand communications and client leadership. She then took on the role of Director of Mindshare's Digital Practice from2008 to 2009, further expanding her proficiency in digital media. Her career also includes leadership role at ABS-CBN Interactive from 2009 to 2010, where she contributed to the network’s commercial digital transformation initiatives.

A graduate of Ateneo de Manila University & with a Masters degree from IE Business School Madrid, Crisela combines deep expertise across communications, media, digital, data & technology, making her a valuable leader within the industry.

Damisa Ongsiriwattana is the Founder of SOUR Bangkok, the first-ever independent agency in Thailand that focuses on the women’s market and proactively promotes female creative leadership in the industry. As a veteran creative with over ten years of experience, one of her fresh campaigns, “Sabina Braless,” enriched cultural humor and won multiple prestigious awards for its bold, fearless approach. Another major achievement is “Girl From Nowhere,” a Netflix Original Series that topped trending lists in 13 countries and was available in more than 25 languages. Damisa’s vision, market sensibilities, and creative approach have solidified her as a leading force in the industry. SOUR Bangkok has been awarded Campaign’s Southeast Asia Boutique Agency of the Year for seven consecutive years (2018–2024), Agency of the Year at AdFest 2021, and was ranked as one of Thailand’s Top 3 Best Performance Agencies and No. 7 on Asia’s Hot List by The Work 2023.

Before starting her own venture with a pioneering business model, Damisa served as Creative Director at Ogilvy & Mather Thailand and J. Walter Thompson. As the brain behind many insightful campaigns that garnered accolades in international and local award shows, including Cannes Lions, LIA, AdFest, The One Show, Clios, Spikes, and The Nation Thailand Adman Awards. For all her outstanding achievement in creativity and promoting female leadership, she has served as a jury member at The One Show (2024, 2021), Cannes Lions International Festival (2023, 2018, 2014), ADC Awards 2023, London International Awards (LIA) 2022, and many others. Notably, she was a jury member for the Glass Awards at Spikes Asia 2019, honoring work that advances gender equality. Today, Damisa continues to work at building local brands as well as mentoring next generation talents, making them all shine on the global stage.

With over 20 years’ experience across client, creative, CX and media David has a broad background and currently leads OMD’s regional strategy. Based in New Zealand he is passionate about proving the value and impact of our industry through platforms like the Effies and has delivered a significant body of award wins.

As Publicis Groupe Malaysia’s CCO, Emir works with a talented bunch of misfits from Leo, Digitas, Prodigious and Publicis Media. Over the past year, this team has been named Malaysia’s top agency at Cannes Lions, alongside being named Malaysia’s creative agency of the year at Campaign Asia AOY, TikTok Ad Awards and Kancil Awards, plus Malaysia’s #1 agency at the Campaign Brief Creative Rankings 2023–2024.

What drives Emir is his love for the crazy, exciting “what ifs” on the intersection of tech, creativity and humanity. With a bit of luck, some of these “what ifs” have earned recognition at shows including EFFIES, WARC (Global and APAC), Cannes Lions, SXSW Interactive Innovation Award, London International Awards, New York Festivals, ADC Tomorrow Awards, Spikes Asia, ADFEST, One Show Asia, MAD STARS, Singapore CCAs and the Kancils.

Emir currently co-chairs the 4As Malaysia Creative Council, and has judged at shows including NY Festivals, ADFEST, Spikes Asia, EFFIES, Dubai Lynx and MAD STARS. Emir also served as the Kancil Awards Jury Chairperson (2019–2022), where he worked with industry leaders to revamp Malaysia’s premier creative award show, including building the most diverse gender, expertise, and independent outfit jury representation in the show’s history.

For the past 30 years, Eric is an expert in the theory and application of marketing, advertising and digital marketing.

He currently serves as Chairman & CEO of McCann Taiwan, an affiliate agency with McCann Worldgroup, provide services of branding, digital marketing, marketing AI consultation to clients in a wide array of industries.

He has also been actively involved in digital talent training and education, serving as an associate professor at National Chengchi University, guest lecturer in the EMBA program at National Sun Yat-sen University and strategy mentor at Zero Carbon University. Eric used to be jury for virous Awards such as Effie, Red Dot, One Show in region, 4A Creative, Times Ad and DSA in Taiwan.

Eric earned a master’s degree from the University of Wisconsin in Madison.

Eugenia is the Managing Partner of GOODSTUPH, an independent Creative Agency in Southeast Asia that does platform-agnostic advertising with the goal of making consumers fall in love with brands.

100% independent since day 1, GOODSTUPH has made a name for itself by delivering on award-winning campaigns year after year for the likes of OpenAI, Netflix, Riot Games, Twitch, HBO, Google, United Overseas Bank, Hewlett-Packard, Unilever and other large corporations.

Eugenia has a proven record in driving business growth, shaping brands, and turning strategy into impact. From scrappy startups to global organizations, she has helped businesses cut through noise, build relevance, and create real value.

She has been named Top 50 Southeast Asia Women of the Future 2018, Campaign Asia – Women to Watch 2017, and won Hall of Fame’s Business Lead of the Year 2018.

After graduating from University of Tokyo in 1995, Goro started his career at Hakuhodo as a marketing planner. In 2005, Hakuhodo appointed Goro to complete an internship with Tequila London and Wolff Olines, studying data marketing and branding in London for 2 years. From 2013 to 2020, Goro was a Managing Director of Hakuhodo Institute of Life and Living ASEAN to oversee Hakuhodo group office in South East Asia. Currently he is a General Manager at Hakuhodo Institute of Life and Living.

With two decades of experience spanning the UK & Australia, Hannah has built extensive expertise in consumer behaviour, insights and analytics, marketing strategy and creative effectiveness.

Spending 14 years with Kantar, she developed and led brand and communications research for a range of global clients such as Nestle, Unilever, Coca-Cola, Expedia, Disney Channel and IKEA.

This was followed by a four-year stint in-house leading the insights function at retailer ALDI Australia. During her time there, she was part of the team that won the Effie's Most Effective Advertiser three years in a row and the B&T Marketing Team of the Year Award. In addition, she played a key role in helping both ALDI Australia take home three Ad Campaign of the Year Awards, a Grand Effie Award, and a Spikes Asia Grand Prix.

Hannah joined creative agency BMF Australia as Head of Effectiveness in 2022, where she is working to further their industry leading culture of effectiveness, consulting across all clients and contributing to the agency being named Effective Agency of the Year two years in a row.

Hannah’s goal is to create products, services and experiences that add real value to people’s lives, not just sell them “stuff”.

She has helped Discord evolve from a gamer-centric platform into a brand that reflects the diverse communities who use it every day. For Arc’teryx in Japan, she leads strategy on digital initiatives that re-anchor the brand in its mountain performance roots, not urban fashion. She led strategy to shift perceptions of beauty brand SHISEIDO from a brand for older women to one that resonates with – and is more desirable to - a younger generation. And she has also collaborated with artist Olafur Eliasson to create a Europe-wide artwork and make it accessible to every child in every language spoken in the EU. (There are 26!)

Her client experience spans industries, and includes clients like Google, Sapporo, Yanmar, Japan Airlines, Volvo, and Bang & Olufsen, Swatch, Carlsberg, and many others.

In 2020, Hannah was named a “Rising Star” by the Danish Marketing Association’s M Talents list, recognizing 20 marketers under 30 shaping the future of the industry.

Herni Wijaya is a seasoned marketing professional with 12 years of experience. She is part of the leadership team at Leverate Group as Chief Growth Officer (CGO). In this role, she drives growth strategy by identifying business expansion opportunities, managing strategic partnerships, and leading innovation initiatives. She was recognized in Campaign Asia’s 40 Under 40 (2025).

Huw rejoins the Effie jury from Publicis Groupe Vietnam where he is Chief Strategy Officer.

I have been lucky enough to launch and work with brands big and small all over the world. I have spent the last decade or so living in Hong Kong and working throughout the region. I love the Effies because they are proof that great creative work is the inevitable result of great thinking - creative brilliance IS creative effectiveness. I'm particularly interested in work that uses creativity to 'beat the system' and gets disproportionate coverage for its media spend.

Ikram is an ardent believer of a simple theory – knowledge is like living life with wings. He has let this ethos guide him through multiple disciplines, from applied economics to now strategic planning. Ikram’s encyclopaedic memory complements his affable demeanour and has made him an invaluable resource across multiple organizations.

Ikram currently leads strategy at Shift Integrated, where he is the custodian of “effectiveness culture”, focused on creating a practice combining rigour, creativity, and data, to help make work that really works.

Counting over 13 years of experience, Ikram started in academia; is the proud author of 60+ research publications. He previously worked at Nielsen for 4 years, as a consumer insights researcher for multinational brands (Nestle, Unilever, Fonterra) and local FMCG brands (Hemas, ICL) as well as telecom giants (SLT, Mobitel, Etisalat), and was the resident champion for brand equity research.

After an illustrious career at Nielsen, Ikram turned his sights on to advertising and joined Leo Burnett, where he spent 5 years helping to grow brands in CPG, telco, banking, finance, and real estate, including brands such as Nescafe, Maggi, Samsung, ITC, Huawei, Softlogic Life, Mobitel, and Commercial Bank.

At Leo Burnett, Ikram directed the agency in winning ‘The Most Effective Agency of the Year’ at the Sri Lanka Effie Awards 2018.

Imperia Oktabrinda began her career as a Travel Manager in the Maldives before transitioning into the advertising industry in Indonesia as a Strategic Planner. She later showcased her entrepreneurial expertise by co-founding a boutique research firm with her colleagues, specializing in qualitative research, workshops, and shopper & branded environmental design research. This experience deepened her commercial acumen and ability to analyze and evaluate people, shaping her into a versatile, channel-agnostic brand, marketing, and communication strategist.

Over the last 20 years, and across two careers in television and advertising—Ishita has spent her time helping brands grow. She began in the world of storytelling, working in marketing for global entertainment brands including MTV, BBC and Discovery, before moving into advertising to focus on the strategy behind ideas that drive real impact.

She has worked across a wide range of categories—from skincare and FMCG to travel, telco, tech and F&B, helping brands find creative opportunities that unlock growth.

For Ishita, the Effie Awards hold a special place. As a strategist, they represent the rare moment where creativity and commercial results are judged together. She is a multiple Effie winner and is delighted to return as a jury member, joining fellow marketers and strategists to celebrate the work that truly works.

Creative maverick | Strategic disruptor | Reputation, growth and impact architect | Changemaker

A visionary creative communications polymath, James Keng Lim leverages unique cross-industry expertise across B2C, B2B, healthcare, and sports marketing. He excels at crafting bold, data-driven, and culturally intelligent campaigns that drive demonstrable engagement, uplift reputation, and build trust across diverse APAC markets and beyond.

His own work consistently earns recognition at leading marketing effectiveness, creative, and digital, and healthcare award shows. James's dedication to elevating industry standards is further evident in his extensive judging tenure for prestigious international and regional award shows.

With profound lived and professional experiences across key APAC regions, James possesses an unparalleled grasp of the regional landscape. He is committed to identifying and celebrating campaigns that achieve significant business growth, resonate culturally, and embody the global gold standard for marketing effectiveness.

Jan B. Oudeman is an engineer, innovator and technologist. As the Founder and CEO of Grivy, the leading provider in Commerce SuperIntelligence, Jan is dedicated to empowering brands to create personalized and engaging consumer experiences that drive real brand growth.With over 15 years of experience in the technology industry, Jan has a proven track record of success in building and scaling innovative technology companies. Prior to founding Grivy, Jan held leadership positions at several startups, where he led product development and data security.Jan is a strong advocate for the power of data and technology to transform businesses. He believes that Commerce-led Personalization is the key to unlocking new growth opportunities for brands in today's competitive (retail) landscape. Under Jan's leadership, Grivy has become the trusted partner for growth-minded future ready consumer brands.Grivy is part of the Google AI Accelerator and the NVIDIA Inception program.Jan is a sought-after speaker and thought leader on the topics of Personalization, Privacy, Data, and Technology. He is regularly invited to speak at industry events and conferences. Currently, he is part of the Harvard Business Review Advisory Council. Previously, Jan was a Technology Council Member at Forbes.Jan is an engineering graduate of the University of Rotterdam, where he studied Business Engineering. He received his Master's Degree in Business Administration from Erasmus University and participated in two global MBA exchange programs at IE Business School and the London Business School. In his spare time, Jan enjoys spending time with his wife and 4 kids, gardening, traveling, camping, and reading lots of books. He is also a passionate supporter of his local church and cares about the advancement of underprivileged children.

With a background in digital marketing, experience design and marketing technology, Jason has been a leader in the digital industry for over 25+ years in Australia, NZ, SE Asia and Europe. As part of the Executive team at Ogilvy One, Jason has led the business through a period of turnaround transformation to be recognised as Digital Agency of the Year. His work has won many industry awards, including a Gold Lion at Cannes.

Specialties: Digital transformation, Digital marketing strategy, CX/UX, Marketing technology, Experience Design and Content Strategy.

Jawahira Javed is the Executive Creative Director at Red Publicis Pakistan, with over 12 years of experience in the advertising industry. She has led and contributed to campaigns for some of the region’s most prominent local and global brands, including Nestlé, Pepsi, Coca-Cola, and Easypaisa — Pakistan’s first digital bank. Her work also extends beyond borders, with experience across markets such as Coca-Cola MENA and PEPSI Bangladesh.

A storyteller at heart, Jawahira is driven by the power of ideas and the journeys that shape them from sharp human insights to strong strategic thinking. She believes that truly impactful creativity lies not just in execution, but in the depth of understanding that fuels it.

Jenkanit is an award-winning strategist with over 17 years of experience shaping brand and marketing strategies for global clients across industries. As Chief Strategy Officer at Publicis Groupe Thailand, he has led impactful campaigns for brands like Samsung, Mercedes-Benz, KFC, and Coca-Cola, driving business growth through insight-driven solutions. Recognized as Strategic Planner of the Year (SEA) at Campaign’s Agency of the Year Awards, Jenkanit has a proven ability to turn data into creative effectiveness. A respected industry thought leader, Jenkanit serves as Director for Skill & Competency Development at the Advertising Association of Thailand, where he plays a key role in shaping the future of marketing talent. He has served as a jury member for award shows, including the New York Festivals AME Awards and Adman Awards (AdPeople), leveraging his expertise to recognize the industry’s most innovative work.

JenkJen Beyond his agency leadership, Jenkanit is also a sought-after speaker and educator, sharing his expertise at leading universities and industry events. With a commitment to excellence and a keen eye for strategic creativity, he continues to drive the industry forward, inspiring the next generation of marketers.

Born in Melbourne to an advertising family (mother a Creative Director and father a Client Lead) Jessica moved to Shanghai in 2004 and started a career spanning over 20 years, five countries and local, regional and global roles.

Working with some of the biggest brands in the world, including Google, Coca-Cola, Unilever, L’Oreal, Samsung, Heineken and Nestle, Jessica prides herself on building deep partnerships with clients through solving business problems with creativity.

Living in Shanghai, Hong Kong, London, Melbourne and Singapore, Jessica has a deep passion for diversity, representation and the importance of engaging and reflecting with local culture.

Her roles have included Global Managing Partner, Chief Marketing Officer and Global Client Lead, through which Jessica has worked across all facets of the industry, bringing together cross capability teams, deep specialists and performance while putting creativity at the centre of everything.

As Managing Director for GUT, one of the world's most awarded creative networks, her ambition is to continue demonstrating that brave creativity drives business and continuing to celebrate and empower creativity across Asia-Pacific.

She is a frequent speaker and judge at industry events, including Spikes Asia, AdFest, APAC Effies and IPA Effectiveness.

Jessica White is a senior digital marketing leader with experience across creative, media and performance. She has led integrated growth strategies for brands including eBay, Canon, BYD and Unilever, delivering measurable commercial outcomes.

Having worked at global agencies including DEPT®, Leo Burnett and McCann across Australia and the UK, Jessica is now General Manager at independent agency Soup, where she focuses on scaling ambitious brands through clear strategy and performance.

Her experience spans retail, FMCG, automotive, beauty, healthcare and B2B, with a strong focus on connecting strategy, creative and media to drive effective growth. Jessica is known for her clear thinking and disciplined approach to marketing, combining audience insight, data and creative to solve real business challenges.

As an awards judge, she looks for work that pairs strong creative ideas with strategic clarity and proven results.

Multi award-winning strategic leader and champion of creative effectiveness with over 25 years experience in top independent creative agencies. Jody has won 16 Effies, including a 2025 APAC Sustained Success effie for Budget Direct, and sits on the prestigious Effie Australia Steering Committee. She has been a speaker at the ACA and AANA’s 2025 ‘Inside Effectiveness’ events in Melbourne and Brisbane, sharing the 2x Gold Effie winning case of Budget Direct in 2025. Behaviour change is an area of expertise, winning Silver and Bronze Effies for Cancer Institute NSW 'Arrows' campaign in 2024. She has spoken at the ACA’s 2024 ‘Work Behind the Work’ events in Sydney and Melbourne, and been an Effie Australia judge for over 16 years.

As Chief Strategy Officer at 303, Jody is a big believer in the power of creativity to drive disproportionate growth. Previously, she led the strategic turn-around of Mitsubishi Motors, the launch of Australian streaming challenger brand Stan and relaunch of CUA as Great Southern Bank, which culminated in six Effie wins, including two Gold and Silver for Long Term Effects. Jody set up AJF Partnership’s strategy discipline in Melbourne and Sydney as it rose to become Australia’s largest independent creative agency.

Jordan has lived & worked as a brand & communications strategist in diverse markets from Canada & the US, to Europe, to North Asia, Southeast Asia, & Australia. He’s been in APAC since 2008, including almost seven years based in Tokyo, with Singapore as his base for the last eight.

During his career, Jordan has led & advised on brand, marketing, & communications strategy locally, regionally, & globally for more than fifty different clients across a wide range of categories, including: FMCG giants P&G, Unilever, and Nestle; global health care companies J&J and Pfizer; Japanese beverage powerhouse Suntory; camera and tech brands Nikon and Ricoh; retail giants Walmart and Kmart Australia; Tourism Canada, Ireland Tourism, and the Singapore Tourism Board; automotive brands BMW, Ford, Mazda, and Toyota; among many others. Currently he does a lot of thinking about beer.

Kaori joined BBDO Japan in 2016 as Head of Planning, leading integrated strategy and creative effectiveness for both global and local brands including Visa, Mars, Philip Morris, Kyocera, Fine Today, and Kuraray. Her work has been recognized with multiple industry accolades, including APAC Effie Gold, WARC Grand Prix, Campaign Asia’s Women to Watch, and most recently the Women Leading Change Awards 2025.

In addition to her role as Head of Planning, she was appointed Chief DE&I Officer in 2022, where she drives initiatives to shape a more inclusive and progressive company culture.

Prior to BBDO, Kaori built her career at McCann Erickson, working on global clients such as L’Oréal, Walmart, and Nestlé. Notably, she led the development and design of a Japan-original private brand for Walmart, for which the brand design received the Good Design Award.

She is known for her strength in uncovering deep consumer insights and translating them into impactful brand strategies. Her experience across global and local markets enables her to bridge cultural nuance with measurable business impact.

High performing Business Leader. Strategic Counsel. Full Stack brand builder. Harnessing creative, AI, tech and insight to curate transformative ideas, experiences and cross-functional teams that drive growth.

Recognized for creating empathetic, high-performance cultures that merge strategic clarity with breakthrough creativity to deliver measurable business impact. Group CEO @ Ogilvy Indonesia

Kate embarked on her journey with Publicis Groupe at Leo Burnett 15 years ago and steadily rose through the ranks to orchestrate all ten agencies of the Groupe in Vietnam as its Country CEO in 2022. Her leadership has been instrumental in pioneering new client models, redefining marketing transformation, and harnessing the Groupe's collective power. This earned her recognition as the "CEO of the Year" at Campaign Asia's Women Leading Change Awards 2024.

Under her helm, Publicis Groupe dominated the Campaign Asia's Vietnam Agency of the Year awards in 2024, with Leo Burnett winning dual Gold for Creative and Digital Innovation, Zenith claiming Gold for Media, MSL receiving Silver for PR, Publicis Worldwide earning Silver, and Starcom clinching Bronze for Digital Innovation, and she was also named Southeast Asia Agency Head of Year. Publicis was also the sole winner from the Vietnam market at the 2023 and 2022 EFFIE APAC awards.

Kate is on a mission to ignite the country’s marketing communications industry, helping brands navigate the dynamic market and pushing for seriously world-class work.

Kawal has been a lifelong planner. Prior to co-founding The Womb, he was head of strategy for Ogilvy India. Under his strategic leadership, The Womb helped create a blockbuster product for Saregama - Carvaan. The innovation and communications work on Carvaan won the 'world's most effective campaign' of the year award from WARC in 2019. He's India's first IPA gold winner for Cadbury, has been an IPA judge, and has done jury duties at all marquee effectiveness award platforms around the world. He's also been a frequent speaker at Cannes Lions. His agency has been ranked among the Top 2 independent agencies in Asia, and among the Top 3 in the world.

Kawal believes that the industry is overly focussed on short-termism, and tactics and activations are lording over big ideas. This is taking the industry more downstream than before, while the ambition should be the very opposite. Creativity has to matter to the boardroom and for that it has to grapple with business issues. At The Womb, he practices what he believes in. He doesn't pitch, so the clients he gets are senior folk who can take such calls. And entrepreneurs/C-suite clients are more concerned with growing top-line, bottomline, margins, and shareholder wealth. And a few who're keen on giving something back to the world over the long-term. Exactly the things that Kawal loves to take on.

When not working, Kawal loves to spend time with his pets...a Taylor semi-acoustic, and a Takamine.

With over 15 years in marketing, Khanh Trinh is a growth-focused strategist who translates integrated media and performance strategies into measurable business impact. Driven by the philosophy that a client's success is his own, he currently heads Networld Solution Plus (NWS+) after previously quadrupling Chin Media's growth.

Khanh excels at architecting customized solutions across highly competitive sectors. He has driven digital transformation for financial giants (ACB, TPBank, HDBank, LioBank, VNPAY, HomeCredit) and elevated consumer engagement for appliance leaders (Daikin, LG, Sony, Cuckoo, Karofi).

Crucially, his healthcare impact bridges commercial performance with purposeful brand building. He spearheads ROI-driven scaling for medical institutions like Mắt Sài Gòn, while delivering deeply meaningful campaigns for pharmaceutical and wellness brands, including Hapacol, Smecta, Tanakan, and Pocari Sweat.

His dedication to solving complex market challenges brings a highly analytical, results-oriented perspective to the Effie jury panel.

In a career spanning 19 years, Kiron has spent the last 7 of those with Omnicom Media Group.

He is currently the Chief Strategy Officer for the APAC region at PHD leading the strategy vision for the network across the region along with business growth, innovation, and digital transformation.

Kiron has been a lifelong student of the why behind human behaviours and a firm believer in the power of creativity. Most of the things he loves doing has been at the crossroads of psychology and creativity (well, creativity does thrive at intersections, doesn’t it?) – be it advertising, short-filmmaking, acting, writing, workshop-design, or doing voice-overs.

He is regularly invited to be a speaker, panelist and writer at various forums to offer his perspective on topics related to consumer behaviors, AI in marketing and behavioral economics. He has been a speaker at platforms like BFM Radio Podcasts, Singapore ATS, MDA d-conference and other industry forums.

Joined Hakuhodo in 2007.

As HAKUHODO’s one of first Creative Strategic Director, Koji excels in proposing effective integrated solution that drives client’s long term business growth based on strategic thinking. He has wide range of approaches that varies from building communication strategy to driving new business developments both for domestic and foreign clients from wide range of industries. From 2024, serve as the Group Manager of the Global Strategic Department within the Hakuhodo International Unit, advancing Hakuhodo's global operations.

Speaker at ADFEST 2024/TIDAF2024 (Taipei International Digital Advertising Festival)/Smart Marketing Conference 2024(Mongolia). Jury Member of Cannes The Brief#4 2024.

Kojiro Tanoue began his career in brand consulting, working across a wide range of categories including automotive, beverages, theme parks, and financial services. With a strong foundation in strategy and brand building, he has consistently focused on driving measurable business impact through creativity.

In 2014, he relocated to Brazil to join dentsu Creative São Paulo as Executive Creative Director. There, he played a pivotal role in transforming Nissin into a culturally embedded brand, successfully integrating it into Brazilian pop culture and significantly strengthening its market presence.

In 2025, he returned to dentsu Tokyo, where he currently leads global brand initiatives leveraging Japanese content IP. His work focuses on connecting brands with culture at scale, building platforms that travel beyond borders while delivering tangible business results.

His work has been recognized at major international and regional award shows, including Cannes Lions, Effie Awards, ADC, The One Show, CCSP, and FIAP.

Kunal has been with Ogilvy since 2005. He is currently based in Singapore and is the CEO for the Ogilvy Group across ASEAN.

Kunal has spent over two decades in the communications business working with a range of clients, including Unilever, Mondelez, Nestle, Vodafone, BMW, The Tata Group, The ITC Group, Kellanova, KPMG and the Changi Airport Group.

Prior to his current role, Kunal was the CEO of Ogilvy Singapore & Malaysia from 2022 to 2025. Before that he was the CEO of Ogilvy India from 2015 to 2022.

His passions include scuba diving, origami and teaching. He also serves as a member of the Executive Committee of the AAMS, Singapore; and as a member of the Governing Council of his alma mater, MICA, Ahmedabad.

With over 20 years in the industry, Lee-Ann has developed a focused understanding of how insights, innovation and communications touchpoints can be leveraged to deliver growth for clients. Originally from South Africa, her first decade in media was forged in the furnace of FMCG in the UK, working with Unilever, Johnson & Johnson and Procter & Gamble. After relocating her family to New Zealand, Lee-Ann spent the next decade collaborating with many of New Zealand’s leading brands, including Fonterra, One, Spark, Whittakers, TradeMe, ANZ and Goodman Fielder.

Lee-Ann brings an energy and optimism to her work that reflects her faith in talent. “My first priority is people; attracting and retaining great talent. It’s easy to get excited about our industry when you have some of the brightest minds in the business in your cohort.” This people-led agency culture flourishes in a high-performance environment, releasing the full potential of the agency and allowing balance and diversity to emerge naturally from the core.

Lee-Ann has developed a reputation for building enduring client relationships and consistently delivering industry-leading client service and communications outcomes. She is deeply committed to promoting diversity and inclusion, and sits on the Comms Council Board and Media Committee Team (New Zealand’s industry body), contributing passionately to the broader industry.

Leigh is Creative Chair of the TREYNA Group.

She served on the IMMAP (now DMAP) Board from 2016-2021, holding the office of President in the last year. She co-chaired IMMAP DigiCon, the country's largest digital marketing conference, from 2018-2020.

She entered the Creative Guild Hall of Fame in 2015. Winner of the country’s first gold Clio, she has received awards at Cannes, D&AD, One Show, ADC, and Spikes, among others. She has judged at APAC Effies, Cannes, AdFest, and more.

Leigh is a co-founder of Dama Ko Lahi Ko, a movement launched in 2021 that aims to spotlight Filipino culture on the global stage.

As @leighpod, she creates content around art, writing instruments, technology, and culture. She has held workshops on everyday creativity, journaling, and making a mess in Manila, Chicago, and San Francisco. She also organizes the Manila Pen Show, Southeast Asia's longest-running fine writing instruments show.

Lew is the Head of Strategy role at Rumbletown in Brisbane. Within the Rumbletown group his work extends across creative agency Rumble, digital experience agency Romeo and B2B agency Edison.

He has previously been the Head of Strategy for agencies in New Zealand such as Clemenger BBDO, M&C Saatchi and The Campaign Palace. Over the years he has developed the strategy for many campaigns that have seen success at Effie and creative awards both in New Zealand and internationally. He has also been the Convenor of Judges for the New Zealand Effies for five years, and the Beacons (media awards) for three years.

Marlina Lim, CEO of Leverate Group, leads with sharp intuition, structured thinking, and an unwavering belief in purposeful growth. Under her leadership, Leverate has evolved into an integrated consultancy uniting media, creative, and technology, delivering meaningful outcomes for brands and communities.

Her leadership is grounded in Leverate’s PASSION values, which guide how she empowers teams, builds trust, and nurtures a culture where growth is intentional.

Beyond her role as CEO, Marlina is a proud mother of two daughters, an identity that shapes her resilience, empathy, and clarity in leading a future-ready organization where people can thrive. Motherhood taught her balance and purpose, strengthening her belief that career and family can grow together.

Recently honored with the Empowered Women Awards 2025, Marlina continues to champion purposeful growth in her leadership, her organization, and her life.

Purposeful growth is not just how she leads.

It is how she lives.

Problem-solving through creativity and innovation has always been at the core of Masaya’s career. Since joining Droga5, part of Accenture Song in 2021 to launch its Tokyo office, he has been pushing the boundaries of brand experience by bridging effective creativity, business impact, and technology. With a bi-cultural perspective shaped by Japan and the US, Masaya is known for uncovering simple human truths and transforming them into bold, unconventional ideas that drive real-world results. He has won over 150 international awards, including a Cannes Lions Grand Prix, and was named one of Forbes Japan’s “39 Designers Who Will Change the World.”

Melissa Chen is the General Manager of PHD Taiwan, part of Omnicom Media, with a strong focus on driving client success and sustainable growth. Since her appointment in October 2025, she has brought a distinctive blend of brand leadership, commercial discipline, and people-first management to a globally connected, strategically led media agency.

Previously, she was Head of Marketing at Uber Eats Taiwan, where she built the brand from its early stages into one of the most competitive markets globally, driving sustained growth through globally consistent yet locally grounded strategies. Her career spans over a decade across multinational organizations including Uber Eats, Johnson & Johnson, and Unilever, with cross-industry experience across technology, FMCG, and healthcare—enabling her to balance long-term brand building with performance accountability in complex, fast-changing environments.

She has been recognized by Campaign Asia’s 40 Under 40 and Women to Watch Asia Pacific, and has served as a jury member for global and regional awards including Cannes Lions and the Effie Awards. She is a strong advocate for measuring marketing effectiveness and the role of brand as a driver of long-term growth.

Michaela is currently the Managing Director and Head of Strategy at Media Arts Lab APAC. Based in Singapore, she leads the creative output across seven markets for Apple and only Apple. She moved to Asia four years ago after working on clients across the region and falling in love with the opportunity and challenges of growth markets. She grew up in advertising agencies in Australia such as DDB, Clemenger BBDO, The Royals and Droga5. After completing an exciting but useless degree in Electronic and Temporal Art at Sydney College of Art, she began her career as an Art Director before soon being lured into the world of human truths, cultural insights and strategic storytelling. She loves big brand stories, ambitious media moments, new technology, talking about cultural artefacts all day long, and believes nothing will ever make strategy batter than real-world, boots-on-the-ground, having-coffee-with-a-real-life-human insight hunting.

Mona brings 23 years of industry experience to her role at Ogilvy. Throughout her distinguished career, she has shaped brands such as Coca-Cola, Nestlé, Unilever, Mondelez, Adidas, Ikea, Globe, Cebu Pacific, and Maya, working alongside client partners to nurture businesses and drive growth.

As the head of Advertising, Brand, and Content, Mona has led the development of award-winning campaigns recognized by local and international accolades like Effies, Cannes, D&AD, The Drum Awards, LIA, and One Show Asia. Her work resonates and creates meaningful change in the marketplace.

In her role as Group Managing Director, Mona oversees business operations, client management, and organizational development, ensuring the agency's ongoing success and growth. Known as a transformative leader, she consistently challenges conventional approaches to unlock exceptional business growth and cultivate inspired, high-performing teams. Her growth mindset and passion for creating impactful, distinctive brands are central to her leadership style.

As the Go-to Client Lead, she emphasizes collaboration and strives to position Ogilvy as a reliable partner for growth. Committed to making a positive impact, Mona combines her professional expertise with her dedication as a mom to help create a better world for future generations.

Mona is not just a leader at Ogilvy; she is a builder of connections, an advocate for teamwork, and a steadfast supporter of advertising that leaves a lasting impact.

Monica is a Certified Loyalty Marketing Professional (CLMP™) with over 20 years of experience across CRM, loyalty, customer experience, consumer insight, and data-driven marketing. She has built her career at the intersection of strategy and execution, helping global retail and consumer brands shape customer behaviour and drive measurable business outcomes.

She has a strong track record in designing and scaling next-generation CRM and loyalty programmes that are actionable, measurable, and directly linked to commercial performance. In recent years, her work has focused on social-to-commerce transformation, leading full-funnel strategies that connect content, creators, media, and commerce to drive both engagement and conversion.

Monica brings deep expertise in integrating data, AI, and personalisation to enable performance-led marketing at scale. Her approach consistently demonstrates how marketing effectiveness can translate into tangible financial impact, making her a strong advocate for accountability, innovation, and results-driven marketing.

Nanais Hernandez is a Strategic Planner with 10+ years of advertising experience. She currently leads the Strategy department at GIGIL, the Philippines’ #1 Creative Agency. As GIGIL’s first strategy hire, she played a pivotal role in building the discipline into a core growth driver—helping shape work that consistently drives culture, commercial impact, and creative acclaim.

She has powered campaigns for brands like Grab, Netflix, Unilever, and Jollibee, earning recognition at the APAC Effies (with GIGIL winning for five consecutive years), Cannes Lions, D&AD, One Show, AdFest, Spikes Asia, and Mad Stars. Prior to GIGIL, she was an Associate Planning Director at McCann Worldgroup, where she likewise helped the agency secure a Gold APAC Effie for KitKat.

Outside of diagrams and data, Nanais runs on good coffee, conservatively collects sneakers, and is a proud member of the BTS ARMY. Her bias is Kim Seokjin.

Navin belongs to a rare breed of Account Management - hard-nosed about growth for client businesses and a warrior for great creative work. Before he co-founded The Womb, Navin was on the Board of Ogilvy in India and ran Ogilvy Mumbai. Under his stewardship Ogilvy Mumbai was ranked among the “Top 10 Agencies creating the best work around the world” – Adweek, and Top 3 on the Effie Worldwide Index 3 years in a row!

This balance between the left and the right brain has helped The Womb create sharp work, one of which, Saregama Carvaan – A product innovation , won the 'world's most effective campaign' – 2018. The Womb has also won the Independent Agency of the Year title at the APAC Effies in 2018, 2022, 2024 & 2025. Navin champions a strong ‘No Pitch’ policy that The Womb follows and has found many agency heads following the lead.

Navin in his after-hours is a strong advocate and spokesperson for dealing with mental health issues in the Industry and also a well-established Theatre and Film Actor with shows on Amazon, Netflix and the like in India!

Nichole Provatas is a marketing and communications leader with 20 years of experience helping brands grow through integrated strategy, creativity and modern communications. She specialises in building connected marketing programs that bring together strategy, social, content, earned, influencer, paid media, measurement and executive communications to drive reputation, relevance and growth.

Over her career, Nichole has developed global and regional campaigns for brands including Adobe, PayPal, Microsoft, Disney, Unilever, Telstra, Bayer, HP, Verizon, Citibank and Chobani. She is known for combining strategic rigour with creative ambition, and for building teams, capabilities and agency offerings that meet the demands of a fast-changing communications landscape.

In her role as Managing Director, Australia at Sling & Stone, Nichole is leading the agency’s next chapter, focused on scaling growth, sharpening the client offer and helping ambitious brands earn trust and influence in an evolving discovery environment.

Nichole is passionate about culture-led ideas, modern brand building and creating work that drives both commercial impact and lasting relevance.

Nicky is a brand strategist with two decades of success in both multinational and independent agency environments across Asia, advising leading global brands on their marketing and communications strategies.

She was a co-owner of the China-based communications agency Red Bridge with offices in Shanghai and Beijing. Built from the ground-up over 12 years to a 120-people award-winning business, the agency was fully acquired by WE Worldwide in 2021, with Nicky appointed as CEO to continue leading its China operation.

Nicky embodies the qualities of a next-generation leader – she leads by example, encourages cross-discipline collaboration, and advocates client consultancy over client servicing. The agency follows a non-traditional approach, inverting the top-down ways of working in China and championing diversity and inclusion across gender, nationality, and regional representation.

Under her leadership, her teams led the successful launch of many brands in China, fostering long-lasting client partnerships across a diverse range of sectors. WE Red Bridge has been consistently recognized by global and regional awards including Cannes Lions, Campaign Greater China Agency of the Year, Sabre Global, Hashtag Asia, PRWeek Awards amongst others. Nicky herself was named a Young Business Leader of the Year in 2019, Woman to Watch in 2020 and 2025, Greater China Agency Head of the Year 2025 by Campaign Asia.

A highly sought-after expert on China’s marketing landscape, Nicky is frequently invited to sit on regional award juries, including Effie Asia Pacific, PRWeek Asia Pacific, Sabre Awards Asia Pacific, The Drum Global PR Awards and Greater China Digital Media Awards.

Nicolas listens more than he talks. That’s because he enjoys picking the best of everyone’s brains to come up with unexpected creative thinking. Although he’s a seasoned storyteller and problem solver, he maintains a perpetual learning mindset. This approach has enabled him to effectively manage some of Ogilvy’s largest accounts in Asia, as well as local brands across diverse countries, gaining a deep understanding of market nuances and specificities. His work has consistently earned him prestigious awards, such as Singapore's first ever Cannes Grand Prix in 2024 and Singapore's first ever Titanium Lion in 2025 as well as multiple Cannes Grand Prix and Gold Lions across various categories including Film, Branded Content, Brand Experience, Outdoor, Social&Creator, Health&Wellness and PR.

Nicole Roe, CEO of Publicis Groupe Korea, stands out as a visionary business leader and strategist with an extensive background in communications, having worked for top global brands including Samsung, McDonald’s, Renault and Disney. Her journey began at J. Walter Thompson, where for over a decade, she excelled as a Client Service Director and Strategic Planner for brands like De Beers and Unilever, leveraging consumer insights to develop global brand strategies.

In 2010, Nicole joined Leo Burnett as Executive Planning Director, leading initiatives for health, beauty, and FMCG brands. Notably, she directed the strategic planning for McDonald’s Korea Big Mac Song, earning a Cannes Lions Media Bronze Award. Since taking the helm at Publicis Groupe Korea in 2020, Nicole has driven the agency to six years of consecutive growth through her strategic foresight and innovative leadership.

Beyond advertising, Nicole's diverse background includes roles as a journalist for the Korea Times, an executive producer for TV commercial projects, and a Consumer Insight Manager at Philip Morris, enriching her expertise in global markets and consumer behavior. Her multifaceted career underscores her exceptional capability in branding and strategic communication.

Nizwani Shahar is a strategic leader redefining the intersection of creativity and business impact in Malaysia and across the region. As CEO of Havas Malaysia, she has transformed the agency from an unranked position to one of the Top 3 hottest creative agencies in the country, rebuilding momentum, restoring growth, and elevating the standard of work to deliver both cultural relevance and commercial results.

Known for her sharp strategic instincts and decisive leadership, Nizwani champions ideas that drive effectiveness first. Under her stewardship, Havas Malaysia has built meaningful brands across sectors including FMCG, automotive, finance, healthcare, GLCs, airlines, retail, and government, consistently balancing bold thinking with measurable business outcomes.

A respected industry voice and returning jury member for the APAC Effie 2026, she brings a rigorous, business-first lens to evaluating work, seeking ideas that create sustained value, not just momentary attention.

Beyond agency leadership, Nizwani is committed to shaping the future of the industry, mentoring emerging talent and advocating for stronger, more inclusive leadership across Asia Pacific.

Park has spent nearly two decades in advertising,leading regional and global accounts across international and local brands. A highly awarded creative whose work has been recognized at every major international advertising awards show, he is also a seasoned APAC Effie judge, with a strong belief that creativity must drive measurable business results.

Known for championing unconventional thinking, Park focuses on ideas that are not only culturally impactful but commercially effective — where creativity and effectiveness go hand in hand.

Paruj Daorai is an award-winning creative innovator whose career spans copywriting, graphic design, art direction, and digital leadership. With a Master’s in Graphic Design from the Savannah College of Art and Design, he began in Bangkok and swiftly advanced through pivotal roles at top agencies across the advertising industry. His strategic vision and creative prowess drove major milestones—spearheading double-digit growth as Managing Director of Digitas Thailand and later rising to Group Co-CEO and Chairman at Publicis Groupe Thailand. He is the founder of Lateral—an independent creative company built to ship unconventional ideas—and he currently serves as President of the Digital Advertising Association (Thailand) (DAAT).

Globally recognized by institutions including Cannes Lions, Clio Awards, London International Awards, and Spikes Asia, Paruj has consistently set industry benchmarks with his award-winning work. Having served as a juror at prestigious festivals such as Cannes Lions and Spikes Asia, he brings a proven ability to inspire teams and elevate brand narratives. His extensive experience and success make him a trusted creative partner for discerning clients seeking innovative strategies and impactful solutions.

Pat is the 2025 recipient of the Hall of Fame Lifetime Achievement Award.

He began his advertising career in 1978 at Fortune Advertising, then Singapore’s largest local agency, working on blue-chip accounts such as Mitsubishi, IKEA and DBS, which laid a strong foundation for his future work.

In 1981, Pat joined Ogilvy & Mather, where he won his first major award for Philips, becoming the first Singaporean to be featured in the prestigious One Show. During his time at Ogilvy, he worked on leading brands including Carrier, BMW and Shell. He moved to Y&R in 1987, where he spent much of his career creating numerous award-winning and memorable campaigns.

In 1998, Pat co-wrote the short film OOPS, which was featured at the Sundance Film Festival.

He was the first Singaporean to chair the Creative Circle Awards in 1995, named Champion of the Creative Circle in 2005, and voted Singapore’s Creative Director of the Year in 2007.

After 22 years at Y&R, Pat left in August 2009 to form Goodfellas.

Pat has won awards at all major international shows and has served as a judge at competitions, including the APAC Effies and the Cannes Lions.

He also served on the boards and committees of Temasek Polytechnic and the Institute of Technical Education.

For over 25 years, I have built and scaled businesses at the nexus of digital innovation, creative disruption, and organisational transformation. As CEO of MullenLowe Singapore and a recognised change agent across APAC, I’ve led teams to consistently deliver sustainable growth, margin expansion, AI transformation and market-defining work for leading brands.

Pioneering Digital-First Growth: From co-founding Adinc.com (acquired by Sequoia Capital and Accenture Technology) and laying foundations for AKQA in Asia, to scaling XM Asia as Managing Director, I’ve turned bold vision into market-leading performance. At WPP, I spearheaded four strategic M&A deals, driving regional momentum across Southeast Asia.

Transformational Leadership: I thrive on reengineering businesses mid-flight refining strategy, igniting creative cultures, and integrating capabilities across creative, digital, media, and data. At MullenLowe, my focus on category-defining work helped evolve the agency from a single-client partner to a regional powerhouse, recognised across Singapore and APAC.

AI & Future-Readiness: Passionate about future-proofing organisations, I founded an internal AI Council post-Oxford Saïd’s “AI for Business,” ensuring ethical, scalable adoption of generative and predictive AI, empowering teams to lead in an era of exponential change.

Advisory & Mentorship: Beyond agency leadership, I support founders and startups, blending creativity with operational rigour to unlock sustainable scaling.

I believe creativity, powered by technology, remains the ultimate growth engine. I’m energised by helping brands and teams not just adapt to change, but shape it.

Peach Natividad is an energetic communications strategy leader with 20 years of experience in market creation and strategic communications planning. She's an experienced brand accelerator and connector, recognized for her "simple, clear but genius" approach to strategy and consistently pushing creative boundaries to build both brands and businesses across the region. A magna cum laude graduate of the University of the Philippines, she holds several Mini MBAs from Marketing Week, UK, and a Professional Master Course in Brand Strategy from HOALA Institute, Spain. Prior stints include Google, TBWA\Santiago Mangada Puno, McCann Worldgroup, Tribal DDB, and Ogilvy.

Phannika Vongsayan is the Group CEO of TBWA Thailand, bringing more than two decades of experience in communication strategy and creative leadership. Over the course of her career, she has helped guide brands through an evolving media landscape, shaping campaigns designed to resonate with audiences while delivering meaningful business outcomes.

Her perspective on creativity and effectiveness has led to frequent invitations to serve as a jury member at both local and international industry awards. She has evaluated work across categories including Film and Audio, Experience and Activation, Integrated Marketing Communication, Branded Entertainment, and Advertising Effectiveness. She is also actively involved in nurturing the next generation of talent, hosting Thailand’s competition that identifies young creatives who go on to represent the country at the Young Lotus Workshop at AdFest.

Phannika approaches advertising as a balance between strategic clarity and creative ambition. She believes that the most impactful work begins with strong insight, where thoughtful strategy and compelling ideas come together to build authentic connections between brands and people.

Guided by this belief, she encourages teams to look beyond conventional solutions and explore new ways for brands to participate meaningfully in culture. By questioning established norms and embracing change, her goal is to help shape a more adaptive and resilient model for brands navigating an increasingly unpredictable future.

Born and raised in the bustling metropolis of Hong Kong, Pierre's journey to the pinnacle of the advertising world has been nothing short of extraordinary. With a bold leap of faith, he relocated to the bright lights of New York City, where he spent the next two decades establishing himself as one of the most talented and accomplished advertising professionals of his generation.

Pierre's creative genius has earned widespread recognition from major industry award shows, including Cannes Lions, LIA, Clio, Art Directors Club, New York Festivals, The One Show, RX Club, IPA, Globals, AIGA, China 4A's, and HKDA. Renowned as an all-round ad man, his blend of strategic acumen and creative flair has secured numerous Agency of the Year titles and a devoted following in the industry.

His unwavering commitment to excellence has driven remarkable achievements. Pierre has received honors such as the ACE B2B Best of Show, MMM's Marketer of the Year, and AMM Professional Choice Awards. Under his leadership, McCann Health claimed Campaign Asia's Agency of the Year for over eight consecutive years and counting. In China, he achieved historic milestones, including the country's first Gold Cannes Lions Health, multiple Golds, a Grand Prix, and the inaugural Agency of the Year. His prowess earned him rankings as Top 3 Creative Director Globally, Top 1 in China by Luzer Archives, and #21 Top Influential Executive Creative Director in 2021.

A true industry luminary, Pierre is a sought-after speaker and has juried prestigious shows like Effie, LIA, ADC, Cannes Lions (where he helped establish Cannes Lions Health in 2016), and others.

Beyond advertising, Pierre is a gifted fine artist whose works have been exhibited in galleries across New York and Asia, alongside his passion for racing—solidifying his reputation as a true creative visionary.

With 18 years of experience across brand strategy, consumer insight, and integrated communications, I’ve helped shape the narrative for some the world’s most respected brands across India, South East Asia, China & Central Asia. My portfolio of brands includes Starbucks, Axis Bank, Tata Motors, Eureka Forbes, Bayer, Godrej, PhonePe, Jeep, Bridgestone, Lifebuoy, Vim, to name a few.

My background combines strategic depth with a keen cultural intuition. Having worked in boht advertising and qualitative research, I apply a dual-lens of both, the “what” and the “why” of consumer behavior and specialize in turning human truths into brand actions — grounded in insight, elevated by creativity, and proven in market.

I have authored award-winning work recognized for marketing effectiveness on global, APAC, and Indian platforms — a testament to my focus on impact and results, not just storytelling.

My educational grounding is an MSc. in Behavioral Science from LSE which complements my earlier MBA in Marketing from the Asian Institute of Management, Manila.

Pritish Mukherjee is Head of Strategy at Leo Burnett Gurgaon, with over 12 years of experience working across India’s diverse consumer landscape. He has worked across categories such as Food and Beverages, Quick Service Restaurants, BFSI, Automobiles, Telecom, Beauty, and Healthcare, helping shape campaigns that are both culturally relevant and commercially effective.

His approach is rooted in a deep interest in human behaviour and an understanding of how culture shapes consumption. Having lived and worked across both metros and small towns of India, he brings a grounded view of the consumer to every piece of work.

Over the years, his work has been recognised at the India Effies, APAC Effies, and Jay Chiat. As a juror, he values ideas that are sharp, innovative, culturally honest, and deliver real business impact.

Ray is currently one of the first creative leaders applying creativity and innovation into growth and transformation for clients. He believes brand creativity should live beyond comms, across products, services and experiences.

That’s why, in his previous senior capacities at Accenture Interactive/Droga5, and later on, at WundermanThompson, he’s been exploring how brands can become more purposeful and meaningful across all touchpoints of a customer’s journey.

With over 20 years of experience, Ray has worked with clients such as Unilever, Nike, LVMH, Shiseido, Starbucks, Huawei, Citibank, Ferrari among others, cutting his teeth in some of the best agencies in the world, such as Wieden + Kennedy, JWT, TBWA and Fallon, always exploring new ways of storytelling and making experiences feel like magic.

In his previous tenures, he has won creative and effectiveness awards, transformed an agency to a “Great Place To Work” and Campaign’s Agency of the Year Best New Biz Team to boot. He was recognized for his efforts as one of Campaign Asia’s 40 under 40 and its Digital A-list 50.

Ray is also an award jury member and speaker at SXSW, Unicorn Start-up Battles, Cannes, D&AD, Spikes Asia, AME Effectiveness Awards, Busan Adstars, China Advertising Festival, and also guest lectures to students at Techcamp, HK Baptist University, HKPU and University of Gloucestershire.

REY TIEMPO is a multi-awarded Chief Creative Officer and Creative Gaming Specialist.

A prolific Gaming columnist, he is the creator of Game On, the industry’s only column and portal dedicated to Gaming X Marketing. He is a sought-after global thought leader, mentor, and speaker, representing the Philippines and leading Gaming conversations on the most prestigious stages across Asia and around the world.

Rey was most recently recognized as a Top 100 Global Creative Leader of the Year candidate by Creativepool. With more than twenty years of experience in the world’s largest global and local advertising networks, Rey has been ranked as the number one Creative Director in the Philippines and has consistently placed among the top creatives in Asia Pacific. His body of work has been recognized in the most prestigious local and international award shows, where he also serves regularly as a jury member.

Rey has been invited as one of only two Philippine representatives to the China 4A Global Advisory Board, joining select industry leaders from China, Singapore, Malaysia, Japan, Korea, the Middle East/UAE, and Europe. He also previously served as President of the Creative Guild of the Philippines, where he spearheaded the launch of CreativeFest NOW! – the country’s first-ever all-online creative festival, uniting some of the biggest names in global advertising and creative disciplines. He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter. He also co-hosts the first-ever podcast on Gaming and Parenting called “Keri Kita” with his wife, a fellow industry leader and hardcore gamer.

Rey recently launched The In-Game Ads Awards, the first and only awards show of its kind in the advertising industry, celebrating entirely fictional ads for entirely fictional brands within video game worlds, judged by an esteemed panel of real-world, globally recognized creative leaders.

Strategy Partner and Head of Strategy
McCann Singapore

Robin is an advertising pioneer and strategic leader, having spent more than 30 years shaping many of Asia’s most transformative marketing platforms. One of Asia’s first strategic planners, he has been instrumental in establishing the practice in the region.

Formerly Strategy Partner at MullenLowe and now Head of Strategy at McCann Singapore, he leads a team of over a dozen planners across a portfolio of global, regional and local clients, advancing the agency’s credo of Truth Well Told through data, innovation and cultural intelligence.

Previously, Robin spent 24 years at TBWA, where he served as Regional Chief Strategy Officer and a Black Belt in Disruption. During which he developed Standard Chartered Bank’s global brand platform Here for Good, its award-winning sponsorship platform with Liverpool FC, Stand Red and served as chief global brand and marketing strategist for Singapore Airlines for over a decade.

Across his career, he has built industry-defining brand platforms and helped global brands connect with Asian audiences, including Apple, BMW, Adidas, Philips, Visa and Sony (both its consumer electronics and TV networks divisions).

His influence extends across industries, consistently driving transformative growth and innovation. And he has been a returning judge at the APAC Effies since they began.

With 25 years under my belt, I'm not just a CEO; I'm a Change Leader and an Entrepreneur through and through. My career journey wasn't a ladder, it was a leap: from a wide-eyed exec to running the Singapore Tourism Board globally, then MD at DDB. But "comfortable" just wasn't my speed.

Here's the truth: People hate advertising. And we love people. So in 2016, Me and my partners co-founded BLKJ to do exactly what it sounds like – un-advertising. We weren't chasing ads; we were delivering entrepreneurial solutions for a market that's noisier, cluttier, and more competitive than ever. And we built it on a simple premise: bring together the most diverse talent to deliver on that promise.

That ambition, that drive to disrupt resulted in a big move In 2021. When others hit the brakes, we hit the accelerator and partnered with Vivendi-owned Havas Group. We took our "un-advertising" ethos from local to regional. It's why BLKJ Havas is the creative flagship out of Singapore. We're a constant Work In Progress because the future doesn't wait.

Being a change-maker means you don't just fix your own house; you help rebuild the block. My work extends beyond BLKJ Havas. I'm on the founding board of the IAA, President of AAMS, and part of the industry advisory committee at SIT. These aren't just titles; they're platforms to drive systemic change, foster collaboration, and genuinely shape the industry's future.

And yes, there's life beyond work. I'm actively involved in community initiatives, because giving back to Singapore isn't a hobby; it's a responsibility. We all need to roll up our sleeves to put our "red dot" on the global map and make this place better for everyone.

My core mission? Disrupt norms, pioneer new paths, and empower teams to achieve what was thought impossible. Always with impact, always evolving, always pushing for the next big un-advertising solution.

Rubin Suardi is President for Client Leadership at WPP Media Indonesia, with 25 years of expertise navigating one of Asia's most vibrant and complex markets of Indonesia. A seasoned leader in media planning & buying, digital performance, and integrated communications, he has spent a quarter-century championing work that builds brands and delivers real business impact — for leading global and local brands across Indonesia and Southeast Asia.

Driven by a deep belief in the power of insight to drive effectiveness in marketing, Rubin brings both rigor and passion to everything he does. A respected voice in the industry, he serves on the 2026 Effie Asia Pacific Jury—his third Effie appointment, having previously judged at both the Global and Asia Pacific levels.

Ruby is a free-form brand and communications professional with over two decades of experience across various categories. Starting in business management, she eventually found her rhythm in strategic planning and human connections. She is currently part of the leadership team at Ogilvy Indonesia as Chief Strategy Officer.

Throughout her career, she has collaborated on work that has earned various creative awards. Recently, she contributed to Ogilvy bringing home a 2023 APAC Effie Silver for Dancow. She also served as a judge for the 2025 WARC.

Since he joined WPP starting at GREY, he has played a key role in crafting strategies for series of successful campaigns. His approach, blending purpose-driven brand strategies with powerful cultural insights, has been instrumental in shaping campaigns for brands such as Febreze, Pantene, Coca-Cola, Fanta, Domino's, Uniqlo etc. His list of awards includes 11 Effies and creative awards such as Cannes, One Show, New York Festivals, D&AD, Spikes Asia, and more. Before embarking on his career in strategy and creativity, Rui explored his passion for music, playing in a band that released three CDs.

Ryan Jordan is Head of Strategy at Bastion Shine, a brand and creative agency in Auckland, New Zealand.

Ryan is a brand strategist with a passion for behaviour and social change. His experience includes driving the strategy for The Movember Foundation, the Ministry of Social Development and The New Zealand Heart Foundation. Ryan now leads the brand and creative strategy for New Zealand's largest telco, Spark, and some of New Zealand's most loved brands, Air New Zealand and Whittaker's.

Ryan has judged at APAC Effies for the past 7 years, and is looking forward to reviewing the most effective creative work across the region.

With over 20 years’ experience in the industry, Ryan is one of the most awarded strategists in Australia - if not the world - having won over 50 effectiveness awards. He was also named Campaign Asia's AUNZ Brand Planner of the Year, three years in a row (2021, 2022, 2023).

In 2024, he launched jnr. - an independent, effectiveness led, creative agency. In his previous role at Chief Strategy Officer of Ogilvy Sydney, he led the agency to the number 2 ranking worldwide on the WARC Effectiveness Index.

During his career, Ryan has worked on a broad range of clients and categories, and led the Strategy disciplines of Brand, Behavioural Science, Business, Comms, CRM, Data, Digital, Social and UX.

Sailesh currently Co-leads Edelman’s ‘Business of Brand’ practice for the region. In addition, he serves as the Chief Strategy Officer for Edelman’s Malaysia + Indonesia cluster, offering Clients Integrated business solutions.

In a career spanning over two decades, Sailesh has had the opportunity to work on business transformation assignments for both Clients & Agencies across a few geographies (KL, Colombo, Mumbai, Delhi).

Samir Gupte is the Chief Executive Officer of VML Indonesia. With more than 25 years of experience within WPP, Samir has divided his time between India and Indonesia. Moving from India to Indonesia in 2013, Samir has led and managed, specialist Shopper agency like Geometry Global and integrated communication agency like Soho Square and Ogilvy.

Over the years, he has partnered with clients like Unilever, Nestle, Coca-Cola, Indosat, Kimberly Clark and others and was instrumental in campaigns that have delivered market results as well as won 100+ awards at global, regional and local level.

A seasoned business leader with extensive experience managing local and global brands at McCann Korea, Simon combines strategic planning expertise with executive leadership. Having lived, studied, and worked in the United States, China, Hong Kong, and Korea, he brings a broad perspective while maintaining a deep understanding of the Korean market.

As Head of Planning & Growth, Simon plays a pivotal role in driving market expansion, identifying new growth opportunities, and strengthening client relationships. He leads high-profile accounts, oversees cross-functional teams, and develops strategies that accelerate both brand and business growth. His ability to bridge the gap between Korean market demands and international objectives makes him a critical asset to his clients and teams.

Throughout his career, Simon has successfully planned and executed growth-driven initiatives for leading brands across industries, including automotive, electronics, FMCG, travel, entertainment, and finance. His portfolio features an impressive mix of international and domestic clients, such as Samsung Electronics, BMW/MINI, Hyundai Motors, Coca-Cola, Pizza Hut, Expedia, VWK, SC Johnson, Alibaba, Samsung Securities, JTI, and DHL.

With over 15 years of experience, Simon has held pivotal roles at Edelman and Alibaba before joining McCann Worldgroup. Today, he continues to integrate strategic planning with growth-focused leadership to drive market expansion, strengthen client partnerships, and deliver impactful solutions in South Korea and globally.

Sasipa believes great work moves people first, leading to business success, achieved by deeply listening and understanding people to craft ideas that matter.

Her impactful work extends beyond advertising. She strengthened Thai Life Insurance’s legacy and, as a long-term partner, reignited Thailand’s tourism post-COVID with the Tourism Authority of Thailand, earning WARC Gold. Sasipa also drove Coca-Cola’s “Open Your Heart, Get Closer” and supported Thai Airways’ bankruptcy turnaround with “Fly for the New Pride.” Her portfolio includes Milo, Nestlé, and Charoen Pokphand Group.

Her work garnered significant recognition, including a Grand Prix at YouTube Works SEA (2025) for “Fight For Thai’s Gut” and Gold Effie APAC (2024) for Dutchie’s “Love Your Gut.” Her global award-winning WWF campaign, “Chor Chang Can Save Elephants,” featured as a masterclass in "Ogilvy on Advertising in the Digital Age," exemplifying her belief in culturally rooted ideas creating lasting impact.

Beyond awards, Sasipa actively mentors young talents and collaborates with universities, shaping the next generation of strategists. For her, success is about creating work that truly matters — to culture, business, and people’s lives.

Jin Xia, (Shirley King), the founder of Atcomm Integrated Marketing Communications, started her career in journalism as an editor of a local newspaper before gradually shifting to a marketing career. Having been one of the first Chinese employees of McCann Advertising and Nike, Shirley developed a rich experience across both agency and client sides, providing her with a strong professional foundation on which to start her own marketing company.

In 1999, Shirley, tapping into her knowledge of advertising, PR, and media, founded Atcomm, expanding the company over the last 25 years from a handful of people in China to a team of over 100 across Mainland China, Hong Kong, Japan, Singapore, Malaysia and Indonesia. Initially established as a PR agency, the company has continued to evolve over time to become what is now a full-service integrated marketing communications company servicing clients across the APAC region. Atcomm specializes in creating 360-degree integrated marketing ecosystems for its clients with professionally customized strategy, creativity, communications, media, and IP resources.

Atcomm is the designated marketing partner of many Fortune 500 and world-class brands both in China and the broader APAC region. Key clients include Haleon, Mars, McDonald's as well as many other well-known brands both in APAC and abroad. It has also won several authoritative awards globally across multiple years, such as the Gold Award at the ROI Festival, the Gold Award of TopDigital, and has been recognized several times as the Greater China Independent Agency of the Year at the Campaign AOY awards.

Siddhant is the Head of Strategy at 72&Sunny, Singapore. He is a Senior Strategist with 17 years of experience across brands, categories, agencies, and regions. In his career, he has won 26 strategy awards like the Effies across APAC, Singapore, India and Malaysia; WARC prize for Asian Strategy, and the AMES. He has frequently served on the juries of a number of international award bodies, and his essays have been published in multiple industry forums. In 2023, he was selected as Campaign Asia’s 40 Under 40.

I have been in the business of building brands for over 28years, essaying cross-functional leadership roles at top global network agencies like Ogilvy, Y&R, Mullen Lintas etc across India & Sri Lanka. I have worked on diverse categories spanning Telecom, E-commerce, FMCG, Travel & Leisure, Fashion & Lifestyle just to name a few.

Vodafone, Coca Cola, Cadbury’s, ITC, Tata Tea, Flipkart, Ola, Himalaya Wellness, HSBC, Hemas, Sri Lanka Tourism, Sri Lanka Telecom, Nestle are some of the brands I have stewarded.

I have also led one of the most sought-after indie creative agencies in India - Happy Creative Services – scaling it up & merging it with Dentsu Aegis Network.

Besides working at top agencies, I have also dabbled as an independent consultant for a few brands across India & Sri Lanka.

Many brand campaigns led by me have won awards for creative proficiency & marketing effectiveness at local & global platforms. I’ve also been part of APAC EFFIE jury. Apart from building brands, I am passionate about fitness, food, travel, music, culture & human behaviour – not necessarily in that order!

Simone Tam is CEO of dentsu Greater Bay Area & Hong Kong, leading a portfolio of agency brands across creative, media, and experience. With over 30 years of global leadership in advertising, Simone is known for building high-performing teams and driving transformation through culture, creativity, and collaboration.

Under her leadership, dentsu Hong Kong was named Overall Agency of the Year in both 2024 and 2025, earning 20 accolades in 2025 alone, including 10 Golds across Full-Service, Creative, Digital, eCommerce, and Innovative Agency of the Year.

Simone has been recognized as one of the “Top 5 Women CEOs Leading Change in Asia” by Campaign Magazine, “Agency Leader of the Year” by Marketing Magazine, and Grand Winner of the “Empowered Women Leader” award by Marketech APAC. She also serves as a jury member for global awards including Cannes Lions, Spikes Asia, Effies, and YouTube Works.

She believes real innovation is powered by culture—where empowered people, shared purpose, and bold creativity come together to drive meaningful change and lasting business impact.

She joined dentsu through launched mcgarrybowen Greater China, winning an impressive number of accolades. Shanghai agency named Top 3 Creative Agencies and Top 10 Hottest Agencies in China, while Hong Kong was crowned as the Fast-Growing Agency as well as the Newcomer of The Year.

Simone has served as jury for Cannes, Spikes, Tangrams, and Global Best of the Best, Asia Pacific & Greater China Effie Awards, and YouTube Works.

Managing Director of Publicis Australia, leading breakthrough and effective award-winning marketing communications transformation work across the tourism, sport and entertainment, food services, healthcare and education categories. Leader of creativity that earns global attention first before paying for it including the first rideshare submarine to bring tourists back to the Great Barrier Reef. Executive Sponsor of connected bespoke agency for Subway, delivering results not seen before in Australia & New Zealand, and now expanding influence into APAC. Recently led the communications for the Brisbane 2032 Olympic and Paralympic Games winning bid with a focus on engaging the world in a story of sustainability, First Nations heritage, inclusivity and health & wellbeing to lead generational change. Leader of brands in public, private and not for profit to make social change to improve people and place. Leading Publicis32 part of the global Sport and Entertainment brand in the runway to the 2032 Games.

Sony's 25-year career reflects her ability to support transformation across varied markets. At FCB India, she contributed as the Strategy Lead for well-known Indian brands like Tata Motors, Tata Corporate, WIPRO, and AMUL, alongside international brands like SC Johnson and Whirlpool. Transitioning to a client role as Head of Brand Marketing for Tata Indicom, she focused on agency collaboration and execution.

In Indonesia, as General Manager of FCB Indonesia, Sony worked on enhancing strategic integration for brands like SC Johnson and Mondelez, leading to award nominations in 2019. Joining Publicis Groupe in 2020, she embraced the "Power of One" model and stepped into a leadership role in 2021. During her time, the Groupe received over 85+ awards in 2024, including APAC Creative Agency of the Year at Smarties APAC and Indonesia's Creative and Media Agency of the Year at Campaign Asia Agency of the Year awards.

Soumya leads Data & Analytics practice for WPP Media in Vietnam. He has 20 years of experience in driving marketing transformation in media, digital and data domain in India and Vietnam.

With cross functional expertise, Soumya has a successful track record of creating innovative and effective solutions across FMCG, Food, Beverages, Beauty & Wellness, Healthcare, Consumer Electronics & Durable, Automobile, Financial Products & Services, IT / Telco, Real Estate, and Retail brands.

Soumya has 100+ industry awards under his belt across Global, APAC and country specific forums. He played a pivotal role in transforming Mindshare Ho Chi Minh City as one of the top 10 most awarded media agency office globally in WARC Media 100 Ranking on consecutive years.

He has also served on jury / screening councils for several industry awards such as Effie APAC, WARC Awards for Media, MMA Smarties (Global & APAC), Advertising Club India's Emvies and Goa Fest. He has also served in IAB Southeast Asia + India’s Academy council in a mission to make digital marketing education free and accessible for all!

With extensive experience across diverse categories and markets, Raju is a seasoned expert in integrated brand building. Currently serving as CEO – South East Asia at TILT driving regional expansion and business growth. Before which, Asia Lead at Genero, he partnered with global social platforms like Meta, Google, and TikTok, helping brands navigate the fast-evolving digital landscape. This role has deepened his understanding of global best practices, which he actively shares with clients, helping them stay ahead in an increasingly connected world.

A passionate marketer and advertising professional, Raju has built his career transforming business challenges into opportunities across Asia. His leadership is grounded in collaboration — working closely with partners and teams to unlock growth, build stronger brands, and deliver meaningful, measurable results.

Prior to Genero, Raju was instrumental in launching Redhill Studio, the creative services division of REDHILL Communications. He also held key leadership roles within Grey Group, including CEO of Grey Indonesia and Country Head for both Singapore and Thailand. His dynamic leadership has earned multiple accolades, including “Agency Professional of the Year” (2011) and “Agency Head of the Year” (2014) at the Singapore Hall of Fame.

Under his guidance, Grey Singapore clinched Agency of the Year and Digital Agency of the Year at the Gong Show Singapore 2015. In Indonesia, he transformed the agency’s market position, securing “Creative Agency of the Year (Silver)” at the Campaign Asia Awards 2018, just a year after his appointment.

Raju is known for his ability to inspire teams, craft innovative strategies, and deliver campaigns that not only meet immediate goals but also drive long-term brand success. His focus remains on building brands with purpose, relevance, and a lasting cultural impact.

Chief Strategy Officer, WPP@Unilever
Head of Strategy, Nestle – Ogilvy Singapore

Sumegha Rao leads brand and growth strategy across global consumer portfolios for Unilever and Nestle. She has built her career across South and Southeast Asia, working across client, brand, media and communications strategy roles in categories spanning beauty, wellness, health, nutrition and entertainment.

Her work focuses on building brand platforms designed to travel across markets and cultures while holding their meaning in the real world. This range shapes how she approaches strategy: less about optimisation in silos, and more about designing integrated systems that connect brand, culture and growth.

Over the years, her work has been recognised across the industry’s most respected stages, earning a Cannes Lions Titanium, multiple Grand Prix, Creative Strategy and Creative Effectiveness Lions, APAC Effies, WARC Asia Strategy Awards, D&AD, Spikes Asia and The One Show.

Suphhasit is a marketing and advertising leader with 19 years of experience and a knack for spotting future trends. As Chief Strategy Officer at Ogilvy Thailand, he blends brand communications, media savvy, and data expertise to drive brand growth.

His strategic vision has propelled brands & businesses to navigate the evolving digital landscape by demystifying data and finding innovative solutions.

Beyond his strategic acumen, Suphhasit is a passionate leader who thrives on collaboration and cultivates an inclusive environment where every voice is heard. He is a sought-after speaker and lecturer, sharing his expertise at industry events. Suphhasit believes in empathy and the power of teamwork to achieve common goals and drive success.

Takashi is a branding and customer experience leader with over 25 years of international agency experience. He began his career as a content planner and writer before spending 18 years at WPP agencies, including more than seven years in Shanghai supporting the rapid growth of Japanese and global brands. In 2018, he joined Publicis Groupe to lead the launch of a bespoke agency focused on the digital transformation of a global automotive brand. He later held senior leadership roles across multiple agencies, including General Manager of a major international agency in Tokyo and Managing Director of a digital agency. His leadership in Japan and China contributed to multiple Campaign Asia Agency of the Year honors across Creative, New Business, Production categories, and Integrated Marketing Agency.

Appointed President of McCANN Japan in October 2023, he has driven strong business momentum through strategic integration, creativity, and operational excellence. He also serves on the board of the Japan Advertising Agencies Association and on the advisory committee for Advertising Week Asia. Takashi will assume the role of Representative Director and CEO of McCANN Japan effective October 2, 2025.

Taku is the APAC Integrate Strategy Partner at Dentsu Asia Pacific. He has taken a strong leadership and influence to drive new initiative to shape the future of clients’ business, agency and the society.

Taku has a wide experience of creative solution development with a strong strategic thinking, offering not only traditional creative executions, activation, but also brand management, data, technology, and content. He has deep experience providing solutions for various markets in APAC.

Taku has been committing himself to provide innovative solutions for just one purpose, to drive positive changes.

Terence has over two decades of experience in the marketing and communications industry. Originally a client-side marketer, he has led business and brand strategy on both client and agency sides. Through TBWA’s Disruption® philosophy, his team has helped organisations unlock unforeseen opportunities to Disrupt at both the local and regional level. Organisations such as the IPA, WARC, Effie and AMES have recognised such success over the years. Terence leads a team that includes data, social and integrated strategists. As part of the senior management team, he also contributes strategy for TBWA to further its growth and cement its position as The Disruption® Company. TBWA Hong Kong has been consistently recognised as one of Greater China's leading digital, creative and brand experience agencies.

Teresa Luckman is a Brand Experience Strategy Director at Colenso BBDO, Auckland. Teresa's experience spans APAC and Europe – working on the likes of Google, Adidas, Lloyds and Spark NZ. With a background in UX design and customer experience, Teresa believes the best campaigns start with strategies founded on real human behaviour.

Tim Lindley has lived and breathed social since its inception, shaping culture and building brands at Sony Music, Red Bull, BBH, and now as MD of VaynerMedia APAC.

From managing Michael Jackson’s online community at Sony Music to scaling Red Bull into a commercial media powerhouse across Asia, and founding Black Sheep Studios at BBH (launching Nike’s global social editorial strategy), Tim has consistently turned platforms into powerhouses.

Today, he leads a 250+ team across 7 markets at VaynerMedia, working with YouTube, Unilever, Grab, and more. His work has picked up awards at Spikes, Effies, the Clios, D&AD, and even a Guinness World Record. A 40 Under 40 winner, Agency Leader of the Year, and Global Effies juror, Tim blends strategy, creativity, and cultural instinct, spotting work that entertains, drives impact, and builds culture.

Beyond awards, he invests deeply in the future of creativity: coaching talent, advising startups like Honey Badges and Poddster to champion next-gen creatives and marketers.

Toby Aldred is the Managing Director of Saatchi & Saatchi Australia, leading the agency with a focus on innovation, effectiveness, and creative excellence. He is also Chief Client Officer at The Neighbourhood, Publicis Groupe’s integrated agency for The Arnott’s Group, overseeing creative, media, PR, shopper, digital, sponsorship, and production.

With a career spanning top agencies in London and Australia, Toby has built a reputation for delivering impactful work that drives business results. His contributions have been recognised with major industry awards, including Effies, D&AD, Webbys, and Cannes. He is also a speaker at industry events, including SXSW Sydney, where he shares insights on creativity, brand growth, and the future of advertising.

2022 was a year of great change in behavior and beliefs. The way a product is bought has become an action similar to that of casting a vote towards a certain brand.

As one of the MDs at dentsu with over 800 creatives all with unique missions, keeping up with change is a challenge, but, see a space to demonstrate our diverse creativity to lead the change.

Grew up in the U.S. as a child and as a high school student. Joined dentsu and was lucky enough to be on the team producing prominent campaigns starting from Japan Railway Express series. Also, loved working on automobile accounts ranging from the launch of Mercedes-Benz Japan, Honda, Mitsubishi-Motors. Beverage clients such as Coca-Cola, Otsuka Pharma, and Asahi Beverages were a pleasure to work on. Insurances, games, credits, and beauty brands, FMCG and wellness brands, all were great to work on and gave me the chance to pick-up awards like Cannes Lions, NYADC, Spikes and many national awards on the way. Marketing experience in global accounts for Japanese national clients mainly for the Asian market.

Strongly believe that a strategy needs to be a visible story where we creatives make the difference.

Joined Dentsu in 1997 and worked with major national clients such as Panasonic, Sharp, P&G, and Coca-Cola.

In parallel, served extensively as a creative director on projects across China and Southeast Asia, providing solutions not only in creative but also in digital domains.

Later expanded into business development, offering integrated solutions for B2B clients and the medical sector, and successfully opened new business areas. In 2015, spoke as a presenter at AdFest, one of the major advertising festivals in Asia.

After gaining experience in domestic business management in the Business Planning Division at Dentsu Tokyo, became CEO of Dentsu TOP China Advertising in Shanghai and Guangzhou in 2018. Managed key accounts including Unicharm, Nissan, and Guangzhou Automobile, engaging in creative, digital media, events, sports marketing, and more.

From 2020 to 2023, served as Managing Director at Dentsu Nagoya, leading solutions for numerous B2B clients. Since 2024, has been Managing Director of the 8th Marketing Division, responsible for global, B2B, and branding initiatives.

Vishnu is currently the Partner & CEO of international digital agency DEPT® responsible for scaling up the network’s operations in Asia Pacific. Since its launch in Asia Pacific in the end of 2021, Vishnu has played a key role in growing the agency to 800 employees contributing 5% to global business.

In his three-decade long career, he has spent more than 25 years with the Havas/Vivendi Group, one of the world’s largest media and entertainment companies, working in India, China, Singapore and the UK. At Havas/ Vivendi Group, he was credited with launching Havas Media network in Asia Pacific, establishing an operation across 18 markets with 2500 employees and leading 12 key acquisitions personally.

He left the group as its Chairman/CEO for the region in 2021 and founded Avyan Holdings in 2021 designed to be a collective of companies at the junction of design, tech and data helping brands and people thrive in a digital-first world currently operating across Singapore, Sydney, Manila and Delhi.

Vj loves a good controversy. Vj would love to address the elephant in the room. Vj loves bold and ballsy ideas. Vj loves good real work.

Chan Woei Hern is a seasoned creative leader with over two decades of experience shaping brand narratives across advertising, media, content, and film. As Head of Creative at VaynerMedia Asia Pacific, he drives the agency’s social-at-the-centre approach, ensuring brands like Visa, PepsiCo, Grab, Unilever and more stay culturally relevant and consumer-first.

A firm believer in creativity that delivers measurable results, Woei Hern has led teams to national and international recognition, including three consecutive Agency of the Year wins at the Malaysia Effie Awards.

Beyond advertising, he has contributed to social causes, mentoring social enterprises at Malaysia’s Global Innovation Centre and supporting Cancer Research Malaysia. He also co-founded Malaysia’s first Capoeira academy, introducing the Afro-Brazilian martial art to a new generation.

When he’s not deep in work, Woei Hern is either on a mountain bike trail trying to not break his collarbone, gaming, or navigating life as a girldad and honing his negotiation skills with his two teenage daughters.

Xea is a brand and comms planner with over 13 years of agency experience whose had the privilege of working on some of the most beloved global brands (with a particular focus on FMCG & QSR) as well as local niche ones across APAC.

He has had extensive experience devising strategies for award-winning work that spans from relaunching a heritage Nestlé brand, MILO, jolting its business performance from stagnation in the Philippines, to successfully captivating the Filipino youth with a series of content in the form of Coke Studio, right through to reinvigorating the Colgate brand leading to business growth amidst the pandemic in key Asian markets.

His integrated background, having worked in major Advertising, PR agencies, and Digital & Media teams, has led him to collaborate comfortably with diverse people from different disciplines to help shape impactful, forward-thinking work.

Yoshihiro is a highly experienced business, branding, and marketing consultant with over two decades of expertise in Japan and Singapore. He is an expert in connecting consumer insights across Asian markets with brand and business strategies for leading companies in various industries from regional and global perspectives.

His impressive track record includes hundreds of projects ranging from cultural trend research to new business development. He has been instrumental in providing consumer insights, business strategy, and brand strategy services to clients at the management level, establishing himself as a trusted advisor to leading companies.

His career began as a strategic planner at Hakuhodo Inc. During the 1st wave of the internet boom around 2000, he worked for an internet venture company and helped a Japanese telecom company to develop new internet services.

Yoshihiro holds a Master of Business Administration from the University of Chicago and a Master of Engineering (Marketing Science) from Waseda University. He is a regular lecturer at Singapore Management University, where he shares his wealth of knowledge and experience in marketing and branding, particularly with regard to Japanese companies.

Strategic planner with over 20 years of experience in both domestic and global marketing communications. Currently serving as Head of Planning at TBWA HAKUHODO, leading strategic planning and social marketing. Skilled in brand strategy development, qualitative and quantitative research design, and workshop facilitation for a diverse range of industries including automotive, telecommunications, FMCG, IT, finance, and B2B startups.

Also drives planning using TBWA’s proprietary Disruption methodology, and leads the planning and management of marketing seminars.

Adept at aligning cross-functional teams and bridging gaps between clients, creatives, and consumers.

Yukio is one of the few creative directors capable of leading both global and digital projects at Dentsu Inc. Born in Japan and raised in Canada during his early years, pursuing an international career came naturally to him. While at Fallon London, he worked with clients such as Cadbury, FIFA, Orange Mobile, and Sony. At Dentsu Tokyo, he supported multinational clients including Disney, Toyota, UFC, and Moët Hennessy Diageo K.K., aiding their success in the Japanese market. He has won awards from Spikes, Adfest, The Webby Awards, the Dentsu Award, TCC, ACC, and more.

Yusuke's journey with Hakuhodo began in 2004 as a strategic planner. He has been responsible for brand strategy and communication strategy planning across various industries such as automobiles, telecommunications, food, and beverages.

From 2012 to 2019, he served as the regional strategic planning director for ASEAN, based in Thailand, where he led Marketing Digital Transformation for multiple companies. His responsibilities included developing strategies for digitizing customer touchpoints, DMP/CDP development, and utilizing data for marketing activities. Additionally, he launched the Hakuhodo Institute of life and living ASEAN to conduct research and gain a deep understanding of the lifestyles and desires of people living in ASEAN.

Upon returning to Japan in 2019, he assumed the role of Deputy General Manager and took on the responsibility of expanding Global Marketing Digital Transformation business development in SEA + China/Taiwan. In 2022, he relocated back to Thailand and now oversees the establishment of the H+ APAC regional network and drives the development and promotion of digital transformation business.

With close to 30 years of transformative marketing experience spanning Unilever, HSBC, and currently as the Group Chief Marketing Officer at RHB Banking Group, Sani has left an indelible mark on the industry. From his humble beginnings at Unilever Malaysia to Thailand, he led branding teams, steering businesses to market leadership and earning numerous Business & Marketing awards.

At HSBC Bank Malaysia, he orchestrated structural changes which include launching the Islamic Bank franchise, expanding the affluent clientele, and spearheading digital channel commercialization. Now, as the Group Chief Marketing Officer at RHB, he breathe new life into the brand, resonating with younger, affluent segments, driving digital platform commercialization, and championing financial sustainability, supporting SME growth and community financial literacy.

Sani’s journey is defined by innovation, purpose, and impact which have garnered acclaim. He’s recognized as one of Asia Pacific’s Top 50 Most Influential and Purposeful Marketers by Campaign Asia, and have been honored as 'CMO of the Year' for consecutive years in Malaysia. Heralded as a 'Marketing Trailblazer for Financial Services by Marketing Magazine Asia,' he continues to shape the future of marketing with passion and purpose.

Marketing and business leader with 15+ years of experience across Asia Pacific in delivering strong top and bottom line results, and building strong teams.

Diverse experience in health care and consumer-packaged goods sectors across regional and country (developing and developed) geographies, in marketing and commercial roles

Abraham is a Marketing & Brand professional with over 30 years of varied experience at senior strategic levels across the varied domains of Brand & business Building, Business Communication, Business Innovation, PR/media relations & customer-centric marketing from ideation to process engineering and a passion for MarTech.

During this period, he has worked as part of senior management teams, with 2 advertising agencies including Ogilvy, an international web solutions start-up, a leading asset management company (Reliance Capital), a bank (DCB Bank), a national life + general insurance company (Future Generali Life & General) and currently leads the Marketing, Media Relations, Service Quality, Innovation and Value Added Services teams of India’s largest integrated travel services group – Thomas Cook India.

Thomas Cook India operates brands like Thomas Cook, SOTC, Sita, Distant Frontiers, TCI勝景遊 in Hong Kong, and a Global Destination Management network across Asia, Australia, Africa and North America spanning 28 countries and 5 continents. The Group also has significant investments in Quess Corp (a listed entity that is a leading provider of staffing solutions), DEI (a global leader in attraction imaging based in the UAE) & owns Sterling Holidays & Resorts.

Abraham serves on the Executive Council of the Indian Society of Advertisers (ISA) and is a part-time writer/columnist/panelist/speaker who has featured in various business publications & Brand & Marketing forums and publications. He has served on the juries of the Asia Pac Effies 6 times besides several other international and national marketing award platforms.

Abraham has also been instrumental in setting up and currently serves as pro bono CEO of the Fairfax India Charitable Foundation (www.fairfaxindiafoundation.org) that has since its registration in November 2016, embarked on a National Dialysis Initiative aimed at enhancing sustainable, free/affordable dialysis access in remote areas of the country. FICF has installed over 1425 free to use dialysis machines across 366 centres spread over 28 states and delivered over 3.8 million free dialysis sessions for needy patients.

Abraham is a Commerce graduate from Loyola College, Chennai and an MBA in Marketing & International Marketing from SCMS Cochin School of Business.

Adreana Starke is Head of Marketing at Amazon Japan, where she leads a broad marketing organization spanning brand, category, and performance marketing across one of the world’s most dynamic consumer markets. Based in Tokyo, she is responsible for shaping marketing strategies that connect creativity, customer relevance, and commercial impact at scale.

Over the course of her career, Adreana has built deep expertise in integrated marketing, brand strategy, portfolio planning, creative development, and measurement. She is particularly passionate about marketing effectiveness and the role of strategic clarity in elevating creative work. Known for combining analytical rigor with strong creative judgment, she brings a perspective grounded in both business outcomes and the craft of building distinctive campaigns.

Having worked across international environments and multicultural teams, she is especially interested in how impactful marketing balances local nuance with broader brand consistency. She values creative quality, clear thinking, and work that resonates with customers while delivering meaningful business results.

Born in Amagasaki City, Hyogo Prefecture. Akihiro graduated from Keio University, Faculty of Policy Management and joined P&G as a new graduate. He's built an unconventional career within P&G, from sales to marketing, working in sales, sales strategy, brand strategy, concept development, and advertising development in Japan and Singapore.

After moving to Google, he oversaw marketing across a wide range of products including platforms (Search, Google Play, Android, etc.), hardware (Google TV, Chromecast, Nexus, etc.), and software (Google Maps, Google Translate, Google Assistant, etc.).

He has also served as Chief Marketing Officer at Adobe Inc. from March 2019 to January 7, 2024. Since January 8, 2024, he has served as Vice President of Marketing and Head of Marketing at Visa Worldwide Japan Co., Ltd.

Member of the Marketing Agenda Council. Member of the Expert Study Group on "Organizations that Unleash Creativity," sponsored by the Ministry of Economy, Trade and Industry in 2020. Member of the ad:tech Tokyo Advisory Board in 2023. 2021-2025 NFT Summit Tokyo/Web3BB Tokyo/AI Marketing BB Advisory Board Member. Former Director of Adobe Future Digital Lab. Author of "Marketing Born from 'Non-conformity'" (Shoeisha/2021). Hobbies include comedy, fishing, and saunas.

Alexander has been at AB InBev for >19 years and has played an instrumental role in driving growth across geographies. During his tenure, Alexander has leveraged his broad experience to constantly deliver successful results while leading teams across Australia, USA, China, India, Vietnam and Europe. He currently leads marketing operations for AB InBev in East Asia (Korea & Japan).

A strategic marketing disruptor with strong analytical skills and data-driven thinking, his strength is in developing disruptive solutions to new and existing consumer needs through creativity/ innovation & technology. Because that’s what growth is all about. And that’s the only objective for marketing.

A growth marketer, prior to his stint at AB InBev, Alexander held roles in marketing (Brand Marketing Becel & Bertolli) & sales (National Key Account Carrefour) at Unilever Belgium. On a personal level, he is a passionate beer lover, an avid traveler and sports fan; and most importantly proud husband and father of 2.

Alexander holds a master’s degree in Economic Sciences – Marketing from the University of KU Leuven, Europe and Advanced marketing & business trainings at Harvard (Brand led Innovation)/ Kellog (Brand building)/ Stanford (Advanced Marketing Consumer Connections) & Wharton (Competitive Marketing Strategy)

I’ve spent the past 20 years working across markets where growth is never a given—and where good ideas only matter if they deliver. From Africa to Europe, my focus has been on building brands, shaping portfolios, and turning consumer understanding into real business results.

I tend to look at work through a simple lens: is the thinking clear, is the idea doing real work, and does it make a difference where it counts?

That’s what I’ll be looking for as an Effie judge.

Alvin Neo is the Chief Customer and Marketing Officer at FairPrice Group, responsible for strategic marketing, customer, partnership, brand and communications. He is focused on driving FairPrice Group’s vision to make every day a little better; through building world class marketing programs, deepened brand love, elevated consumer experiences, and fostering customer-centricity and loyalty.

Alvin has over 20 years of local and international brand, business and marketing management experience. He was the Group Chief Marketing Officer at leading healthcare provider Parkway Pantai, heading its commercial function which included sales, marketing, and doctor/portfolio management. He was responsible for driving revenue and volume growth across multiple countries, and the development of the group’s Future of Healthcare Marketing practice.

Prior to Parkway Pantai, he served as Diabetes Care Franchise Head at Johnson & Johnson Medical Asia Pacific, and Senior Marketing Director for Global Emerging Markets for Johnson & Johnson Consumer. His career spans various business, marketing, and strategic development roles with Procter & Gamble, Gillette, and technology startup Netdecisions, and he was also a strategy consulting leader with The Boston Consulting Group.

As Head of Visa Design Creative Studio, Alvina Seah brings over two decades of award‑winning brand and agency leadership across Singapore, Shanghai, and the broader Asia-Pacific region. She brings a track record of shaping culturally resonant, strategically driven brand experiences for global names including Visa, P&G, Pepsi, Gillette, and McDonald’s. Her work is recognized across international shows from Cannes Lions to APAC Effies. Her leadership approach reflects her belief in creativity as both craft and catalyst—shaping teams, elevating brand experiences, and championing work that connects deeply with people and purpose. Alvina continues to champion creativity that makes meaningful impact

Amir Widjaya is Executive Vice President – Marketing, Branding & Customer Experience at CIMB Niaga, leading end-to-end marketing and growth strategy across acquisition, digital sales, branding, communications, media, channels, PR, activation and customer experience.

He earned his first SVP appointment at 30 and has since received 50+ marketing awards. Amir was named Campaign Asia’s 40 Under 40 (2020), Best CMO 2024 by Warta Ekonomi, and Top 20 CMO 2025 by The Iconomics.

A lifelong learner, he holds executive accreditations from Columbia Business School, Ehrenberg-Bass Institute, Wharton, Stanford Business School, Stanford d.school, UCLA Anderson x Cannes Lions, Omnicom x SMU, and ACUCA Scholars.

With over 20 years in financial services marketing across CIMB Niaga, OCBC, PermataBank, Bank Mega, and HSBC, Amir champions right-left brain integration—blending creativity, data, and design thinking to build brands that move both hearts and numbers.

Passionate about storytelling, high-impact presentations, and collaborative partnerships, he believes leadership is about creating win-win growth. A movie enthusiast and avid traveler, Amir lives by one philosophy: life is a daring adventure.

Andrea Beer is a passionate marketer, with experience in business strategy, brand building and creative development. With an MBA from Kellogg School of Management, Andrea has worked in EMEA, Asia Pacific and Latin America, leading diverse teams from multiple functions.

She is currently Taco Bell CMO for Asia Pacific, tasked to build the most culturally relevant brand in the QSR industry, one taco at a time. Previously, she worked at Restaurants Brands International, as Director of Brand Strategy and Communication globally and, previously, Brand Marketing Lead for Burger King APAC. She also drove Popeyes expansion in APAC, launching it in China and India. Before RBI, Andrea led marketing for BRF, the biggest food company in Latin America, where she was responsible for launching their main brand, Sadia, in Asia. Prior to working in brand marketing, she spent six years as a Public Relations Director and Crisis Management expert, building and protecting the reputation of corporate brands in multiple sectors.

Committed to coaching and growing teams, she advocates for women empowerment.

Winner of Creative Marketer of the Year at Cannes Lions 2022 for Burger King, D&DA, Andy's and One Show for Burger King in 2023, Cannes Silver and Bronze Lions 2023 for Burger King.

Andrew currently oversees the brand and marketing arm of Maxis Berhad, Malaysia’s leading and most trusted integrated telecommunications provider.

Andrew has more than 20 years’ experience across both the client and agency spectrum, handling brands as diverse as KFC, Uniqlo, BMW and Disney both locally and regionally. Prior to Maxis, his experience includes marketing and strategy leadership roles at P&G, IBM, Interbrand, DDB, TIME and IKEA.

Andrew holds an MBA from the Melbourne Business School. He was also recognised as one of the Top 25 Innovators in Asia Pacific according to the Innovator 25 Global Rankings.

Angelina Miller is Head of Marketing for Nestlé Purina PetCare in Japan, leading brand transformation and growth across a portfolio of global brands. A consumer-centric marketing leader with over 20 years’ experience across FMCG and Luxury Spirits, she has worked on both the agency and client side, bringing an end-to-end perspective on how creativity drives commercial impact.

Originally from Canada, Angelina has built her career across Australia, Singapore, and Japan, with leadership experience across more than 11 Asia-Pacific markets spanning both developed and emerging economies. She is known for turning emerging consumer insights into scalable growth platforms, building innovation pipelines, and creating integrated consumer experiences across media, digital, and commerce.

Driven by consumer-led strategy and creativity grounded in human truths, Angelina is passionate about work that doesn’t just win attention—but delivers measurable effectiveness for brands and businesses.

Andrew currently oversees the brand and marketing arm of Maxis Berhad, Malaysia’s leading and most trusted integrated telecommunications provider.

Andrew has more than 20 years’ experience across both the client and agency spectrum, handling brands as diverse as KFC, Uniqlo, BMW and Disney both locally and regionally. Prior to Maxis, his experience includes marketing and strategy leadership roles at P&G, IBM, Interbrand, DDB, TIME and IKEA.

Andrew holds an MBA from the Melbourne Business School. He was also recognised as one of the Top 25 Innovators in Asia Pacific according to the Innovator 25 Global Rankings.

A marketer by training and passion, i have thought about brands both as a strategic planner and as a brand/business owner. I am deeply interested in consumer behavior, the shifts in their journeys to brands & beyond, in a post-digital world. My current role has enabled me to work on building digital first, consumer-centric brand ideas. My work straddles across areas like digital media, content, data & insights, measurement, CX, and all things commerce. On some days i love to talk about 'generative AI' and the seismic shifts that it's poised to bring about, across business, socio, cultural and economic fronts.

Arvind Iyer is Chief Marketing Officer at Piramal Finance, where he leads brand, customer engagement, and integrated marketing across retail and corporate businesses, playing a key role in strengthening the company’s consumer franchise as it expands across Bharat. With nearly two decades of experience across financial services, consumer technology, media, automotive, and FMCG, Arvind has built and scaled brands in both global organisations and high-growth environments. Before Piramal Finance, he served as CMO at Cuemath. He earlier held leadership roles at Viacom18 and Royal Enfield, where he combined marketing leadership with broader business responsibilities, working on brand innovation, new ventures, and consumer platforms, including the global launch of the Royal Enfield Garage Café format. He began his career at Unilever, leading brands such as Dove, TRESemmé, Taj Mahal Tea, and Cornetto across South Asia. His work has been recognised at the Effie Awards APAC, Effie Awards India, Pitch BFSI Marketing Awards, and ET BrandEquity Trendies, and he is also a Storyboard18 Visionaries honouree and a frequent jury member at leading marketing and media awards.

PASSIONATE, DISRUPTIVE AND EMPATHETIC

For 20+ years I have been creating magic by building purposeful brands and future fit businesses in and outside Pakistan. Currently I am leading the ‘Beauty & Personal Care' business for Unilever Pakistan and am part of the local Management Committee. I have worked across various categories including cleansing, hair care, skin care, foods and beverages. In 2015,I was expatriated to PT. Unilever Indonesia to lead for their hair business for a few years till I moved back to Pakistan in 2018.

On the personal front, I am a passionate advocate for girls’ empowerment and try to drive inclusion through the reach and influence of my work.

Bea is an award winning planner with twenty years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full- funnel marketing and ecosystem development.

Digital Transformation Leadership: She is currently serving as Marketing Director for Impactful Brand Experience at Colgate Palmolive Philippines where she leads digital transformation, creative excellence and integrated media strategy. Prior to joining client side she was Chief Strategy Officer at Dentsu Philippines where she championed strategy and digital transformation across the network's creative and media agencies. She was concurrently General Manager at iProspect, the group's performance marketing arm. She previously held planning leadership positions with international remits at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai. Originally from Manila, she was charged with setting up the Strategy team for McCann/MRM Philippines.

Industry Awards & Judging: She has received industry recognition from award bodies including Campaign Asia (40 Under 40 SEA Account Person of the Year by Campaign Asia’s Agency of the Year Awards) and Mansmith Philippines (Young Market Master). She is an active industry speaker and member of the award circuit, having previously judged for New York Festival's Asian Marketing Effectiveness Awards, Tangrams Strategy & Effectiveness Awards and Warc Strategy Awards. Since 2023 she has served on the board of the Philippine Association of National Advertisers.

Education: Bea originally graduated from Ateneo de Manila University and has an MS in Strategy & Design Management from The New School, as well as a professional certificate in Digital Media Marketing from New York University. She regularly teaches marketing and brand strategy at prominent universities including Singapore Management University, Ateneo de Manila University, and University of Asia & the Pacific.

Brendon is an experience designer and marketer who cares about strategy, brands, and campaigns which matter. He currently works at Oracle and helps customers on their transformation strategy.

Previous to working at Oracle, Brendon spent 10+ years at McCann Worldgroup in Singapore where he started the UX department as a consultancy and lead the multidisciplinary strategy team for both the McCann and MRM//McCann business across APAC.

Always interested in “Why” and “What Next” Brendon is especially interested in how new technology and innovations can help brands in a meaningful way. He writes about it, creates strategies around it, designs them, and connects people and teams to bring them to life.

Based in Singapore, Bruce serves as the Head of Marketing Planning and Activation for 3M’s Safety and Industry Business Group in Asia. In this role, he leads the activation of integrated marketing campaigns focused on demand generation, sales enablement, and channel activation across key markets. Prior to this, Bruce was the Head of Strategic Marketing & Growth for 3M in Asia, where he oversaw six critical functions across the region, including business analytics, insights, brand strategy, and eCommerce.

Before joining 3M, Bruce held leadership roles at Johnson & Johnson, where he led the Global Business Model Innovation team and developed the ACUVUE® Experience Strategy. He also held various marketing roles, where he successfully built and grew the ACUVUE® contact lens brand, including its beauty contact lens category, across Asia. Throughout his career, Bruce has spearheaded transformative marketing initiatives globally, with a particular focus on the Asia Pacific region.

Additionally, Bruce serves as an advisor to innovative startups and continues to be an angel investor in future tech companies, offering strategic insights on marketing strategy and digital marketing in the Artificial Intelligence and eCommerce spaces.

An experienced marketing professional, Cat has worked in a variety of roles across Europe and APAC. Spanning Advertising, Media, Digital and Social Media, Shopper and Client side roles, Cat has a true passion for how we continue to connect with our consumers in an ever changing technological, social and cultural environment.

Chi Nguyen is the Marketing Director of Visa Vietnam and Laos, with over 18 years of experience across financial services, FMCG, and consumer research. She brings deep expertise in consumer insights, brand strategy, integrated marketing, product marketing, and partnership development, and is known for her strategic clarity, strong stakeholder management, execution excellence, and ability to balance brand building with performance outcomes.

At Visa, Chi leads initiatives that bring Visa’s brand promise to life through locally relevant, high impact programs, driving business growth and long-term brand equity. Her work spans both Visa led and partners’ co marketing initiatives, promoting Visa’s relevance in payments and culture—from everyday moments to lifestyle experiences. These programs are developed in close collaboration with issuers, merchants, and ecosystem partners in Vietnam and Laos, with a strong focus on effectiveness and measurable impact.

Prior to joining Visa, Chi held senior marketing roles at Citibank Vietnam, Prudential Vietnam Assurance, British American Tobacco, and Nielsen, building strong foundations in brand building, product marketing, and consumer insights.

She is honored to contribute her market perspective as a jury member for the APAC Effie Awards, supporting the recognition of ideas that deliver real business results.

Dawn Lee leads the Corporate Marketing function at the Health Promotion Board (HPB), to support the achievement of its vision – A Nation of Healthy People. She sets the strategic directions for the marketing programmes of HPB, spearheads effective communications in all channels, both offline and online, to achieve the Board’s goals of high levels of outreach to all Singaporeans, enhancing health literacy and driving sustained behavioral change.

Prior to joining HPB, Dawn has more than 20 years of experience in the marketing and management of consumer packaged goods and held progressively responsible roles in several MNCs, including GSK, Sara Lee, Quaker Oats and 3M. In her past employment, Dawn managed the full spectrum of marketing function across different Asian markets; including the development of market entry strategies, brand positioning and marketing communications, product portfolio management and new product development.

Dawn holds a Bachelor of Business Administration degree and a Master degree in Marketing. She is married with two children.

Dhawal Katkar, currently working as Managing Director & Country GM for India for the Menarini Group. He has experience in Consumer Goods, Media & Entertainment, Consumer Healthcare & Pharma companies. Some ofthe companies he has worked with in the past are L’Oreal, Heinz, Disney, Glenmark.

Seasoned marketer with 20 years of marketing and more than a decade of product development and senior management experience.

CXO level roles for more than 8 years.

Chief Marketing Officer/Chief Customer Officer, across
1. Personal Care, Food and Financial services
2. 12 countries and living in 4 of them in the last decade.
3. Teams of more than 50 to 100+ marketing and product development professionals.

Chief Customer Officer at Income Insurance, from Mar’22 – current, and Chief Marketing Officer, Kraft Heinz, Asia, based on out of China from Dec 2019 to Mar’22.

Developed and launched more than 50+ products over the last decade across personal care (Vaseline Men face care, face wash and body lotions), food (Soy Sauces, Chili Sauces, Sardines, Canned Meat, Baby food) and insurance (life, personal accident, travel).

Led or influenced the development of more than 200+ marketing campaigns, spanning Indonesia, China, India, Singapore, Thailand, South Africa and other Asian markets.

Currently sits on the board of World Federation of Advertisers (WFA), APAC; MMA APAC and AAMS Singapore.

Extensive experience in effectiveness awards judging including Jury Chair duties for WARC Global Strategy, 2021; WARC Asian Strategy, 2022; Effie APAC, 2022; Effie Singapore, 2023 to 2025; MMA Global Smarties, 2025 and MMA APAC Smarties, 2024

Diana is a seasoned Chief Marketing Officer at Boost, the regional fintech arm of Axiata. She has over 25 years of experience in Southeast Asia and is renowned for her data-driven approach and customer-centric strategies.

Since joining Boost in 2021, Diana has led the creation of a unified brand strategy that includes branding, marketing, and PR. She successfully dissolved departmental silos to form a centralized marketing team, enhancing in-house capabilities for serving both consumers and merchants across all Boost entities, including the newly launched Boost Bank.

Under her leadership, functions like brand strategy and planning, social media, performance marketing, CRM/CLM, media planning for ATL, BTL and digital media, creative development, event management, website content, PR, and Martech have been integrated to provide a cohesive full-funnel marketing approach. In 2024, she was awarded Malaysian CMO Award for Financial Services.

Diana started her career at top advertising agencies like BBDO/Proximity and Saatchi & Saatchi, where she developed her expertise in branding, marketing, PR, and later ventured into digital media at Better Digital Solutions & Ctrlshift. Before joining Boost, she was the CMO at Lazada Malaysia, earning the 2021 Marketing Excellence and Innovator of the Year awards. Her previous positions include Country Manager at iflix and Regional Head of Publisher Solutions at CtrlShift.

Her leadership style prioritizes compassion and trust-building, fostering innovation and collaboration. Diana prioritizes consumer needs, crafting tailored strategies that drive business performance. Her legacy is one of transformative leadership, leaving an indelible mark on every organization she touches.

Edward Bell is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally. Mr Bell has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong 'home'.

Elif Kaypak is an accomplished marketing and communications leader currently working at The Coca Cola Company, where she brings extensive experience in brand strategy, integrated marketing, and commercial effectiveness across global and regional markets. She has held senior roles at leading multinational organizations, driving impactful brand transformations, successful go to market strategies, and cross functional initiatives that deliver measurable business results.

With a strong background in both strategic planning and execution, Elif combines data-driven thinking with creativity to build meaningful, effective brands. Her expertise spans brand management, portfolio strategy, digital and integrated marketing, and campaign effectiveness, with a proven track record of award-winning work.

Known for connecting consumer insight with creative excellence, Elif fosters strong collaboration across internal teams and agency partners while mentoring emerging marketing talent. As an Effie Jury member, she brings a sharp focus on effectiveness, business impact, and the power of insight-led creativity in driving sustainable growth.

Erica Kerner is the Managing Director, Global Head of Brand Partnerships & Sponsorships for Standard Chartered Bank where she overseas all of the institution’s global partnerships including Liverpool Football Club & Formula 1. Prior to this, she was the Chief Marketing & Communications Officer of SailGP, the world’s most exciting race on water. It is one of the world’s fastest growing sports, and most exciting, sports media properties.

She was previously SVP, Head of Marketing Strategy & Partnerships at Group ONE (ONE Championship and ONE Esports) – Asia’s largest Sports Media Property. Prior to that she was Vice President of Marketing and Communications for Tiffany & Co. Asia Pacific. In this role, she was responsible for all aspects of Tiffany’s luxury and UHNWI marketing, event and communications planning, strategy and implementation across all retail channels and all Asia Pacific countries. She held a similar position at Ralph Lauren prior to joining Tiffany cementing her as a leading luxury and lifestyle retail and events marketer.

She worked for Adidas as director of the Beijing 2008 Olympic Games, where she was responsible for all of the company’s marketing, sponsorship, licensing and business development activities. She and her team won China’s first-ever Cannes Gold Lion for the adidas Olympics campaign. Erica held the same role for adidas at the London 2012 Olympic Games. Before joining Adidas, she was Director of Marketing and Communications for Special Olympics China, helping to develop the program from 50,000 to 500,000 participants. In addition, as an account director at J. Walter Thompson Shanghai, she was responsible for creative advertising development, product development and retail marketing for DeBeers and PepsiCo.

Erica’s career in marketing started when she worked at Nike in various roles to grow the business internationally including director of international marketing for Nike Retail opening Niketown London and Berlin. She was also a key regional player as Asia Pacific retail marketing director and was also Nike China’s first marketing director.

Erica graduated cum laude from Tufts University with a degree in international relations. She is the former Chairman of The Marketing Society Asia Pacific, current Board Member of the Singapore chapter and a Fellow of The Marketing Society globally. She has also been a member of the Committee for Media, Entertainment and Sport at the World Economic Forum (WEF) and an Ambassador for the Global Sports Innovation Center Powered by Microsoft (GSIC).

Erwin Cahaya Adi is a seasoned marketing leader whose career reflects both consistent impact and a genuine passion for building brands that matter. With over two decades of experience across leading organizations such as Greenfields, Godrej, Danone, and Unilever, he has shaped and revitalized portfolios across multiple categories, combining sharp strategic thinking with hands-on execution.

Currently serving as Chief Marketing Officer at Greenfields Dairy Indonesia, Erwin has led the company through a strong turnaround, delivering impressive growth while strengthening its brand relevance in an increasingly competitive landscape. His leadership style blends commercial rigor with a people-first mindset, rooted in adaptability, curiosity, and a continuous drive to learn.

Throughout his journey, Erwin has been recognized for driving breakthrough innovations and business transformations, yet he remains grounded in the belief that great marketing is always a team effort. His experience spans not only brand and category leadership but also human capital, giving him a holistic perspective on building both brands and organizations.

Named among Indonesia’s most influential marketers, Erwin continues to approach his craft with humility—always eager to listen, collaborate, and contribute to the next generation of impactful ideas.

Eva Arisuci Rudjito, in short UCI, is a strategic marketing leader known for delivering breakthrough brand growth through creativity powered by business impact. As a Marketing & Innovation Director, she brings deep experience in consumer insights, brand strategy and end to end innovation, from shaping bold creative platforms to driving measurable results in-market.

With a career dedicated to marrying creative excellence with commercial effectiveness, Uci champions ideas that solve real business challenges and elevate brand value. Her leadership is marked by cross-functional collaboration, a passion for insight-driven thinking, and a commitment to innovation that drives sustainable performance.

Francis Flores is a seasoned marketing and business leader with nearly three decades of experience across telecommunications, fast-moving consumer goods, quick service restaurants, and retail. He has held senior leadership roles in some of the region’s most respected organizations, including Unilever, Smart Communications, and Jollibee Foods Corporation.

At Jollibee Foods Corporation, as Global Brand CMO, Flores' visionary leadership was crucial in global expansion. He launched the "Kwentong Jollibee" campaign, a narrative-driven approach that resonated worldwide, winning multiple 2018 APAC Effie Awards. This initiative exemplified his expertise in combining storytelling with strategic marketing for impactful brand engagement.

From 2015 to 2022, he served as Jollibee Global Brand Chief Marketing Officer of Jollibee Foods Corporation and JFC Philippines Country Marketing Head, where he played a pivotal role in strengthening the brand’s emotional connection withconsumers and supporting its international expansion. He led award-winning campaigns, most notably “Kwentong Jollibee,” which became a benchmark for purpose-driven marketing in Asia.

In 2022 to 2023, he was appointed SVP and Consumer Wireless Business Unit Head at Smart Communications, where he led the mobile business through strategic transformation, enhancing competitiveness in a dynamic and highly competitive industry.

In 2023, he joined PickUp Coffee as President and CEO of the Philippines, and now serves as Global Managing Director overseeing both the Philippines and Mexico. Under his leadership, PickUp Coffee has grown into one of the fastest-growing coffee chains in Southeast Asia, scaling to over 500 stores in just four years, with a rapidly expanding international presence.

He is also the Founder & CEO of FEF Marketing Consulting, where he advises local businesses on brand building andgrowth strategy. Their clients include Golden ABC (Penshoppe), Universal Robina, the Department of Trade and Industry (DTI), Century Properties, to name a few.

Throughout his career, Francis has demonstrated the ability to lead through transformation—whether in evolving brand strategy, entering new markets, or scaling organizations at speed. His leadership philosophy is anchored on clarity of vision, belief in people, and a relentless focus on execution. By aligning purpose with performance, he has built a solid track record of driving sustained growth while contributing to the broader goal of building the nation.

Gladys is a multi-faceted marketing leader with two decades of experience driving growth through purpose‑led, effective marketing across payments, telecoms and financial services. Currently the Head of Marketing for Regional Southeast Asia at Visa, she leads multi‑market strategies that connect business performance with social impact.

Since joining Visa in 2016, Gladys has played a pivotal role in building and scaling the company’s marketing capabilities across multiple markets. As one of Visa’s most seasoned marketing leaders, she has championed work that demonstrates how creativity and effectiveness can drive commercial performance and positive change. Her leadership produced trailblazing campaigns like “Kayang‑Kaya ng Filipina,” which advanced women’s empowerment through sport, and “#WhereYouShopMatters,” a movement that supported small and micro‑businesses during the pandemic. More recently, Gladys led Visa AP's exciting pilot into esports as a cultural platform. She also had experience in AU/NZ as well as India and South Asia on special assignment stints.

Before Visa, Gladys held senior roles at Smart Communications, where she led large‑scale brand transformations, prepaid growth strategies, and award‑winning campaigns. She began her career at Citi, driving card portfolio effectiveness.

Beyond corporate, Gladys is a long‑time marketing educator and industry advocate, committed to shaping the next generation of marketing leaders.

Gourab is a digital marketeer, currently leading Digital and client efforts for Citibank in South Asia. He has worked extensively across new business development, product marketing, brand management, and client experience. Working with colleagues across geographies and cultures really excites him.

Hans’ foray into advertising began when he was casted for an ad in the Philippines 28 years ago. Today, he works behind the scenes as Regional Chief Operating Officer (Asia) at BBDO.

Hans is one of the emerging crop of agency leaders with a background in brand strategy. He helped establish the agency’s planning capability in China and built what industry-practitioners in the market consider “The West Point of Planning.” He also helped establish BBDO Voices, the agency’s in-house insights program which he has since expanded to the rest of Asia. While Chief Strategy Officer for BBDO Greater China, BBDO campaigns won more than 50 strategy and effectiveness awards in the region, and was named Campaign Magazine’s Greater China Planner of the Year in 2013.

Since expanding into a general management role, Hans was one of the key architects behind the agency’s impressive new business streak which most recently includes wins such as Brown-Forman, Haleon, and Intercontinental Hotels Group (IHG) in China. He also helped reposition Energy BBDO Shanghai to become one of the most recognized digital and social activation agencies in the market which won multiple Social Media Agency of the Year honors from Campaign Magazine.

Helen is an award-winning global marketing leader with over 25 years of experience driving brand transformation and digital growth across APAC and Europe. She specializes in scaling markets and adapting global brands for cultural relevance, consistently delivering measurable business impact. Her leadership has generated more than $100M in incremental revenue, $2B in earned media, and sustained double-digit growth through record-breaking launches (HBO Max), brand turnarounds (M&M’s), and category leadership (Pedigree).

Helen has revitalized some of the world’s most iconic brands—from Harry Potter and DC to Snickers and L’Oréal—by blending creativity, commercial acumen, go-to-market strategy, and digital innovation. Recognized as a pioneer in digital transformation, she has built and led high-performing teams that elevate brand positioning, strengthen cultural resonance, and drive financial accountability. With a proven track record of delivering both strategic growth and cultural impact, Helen stands out as a transformative leader who bridges global vision with local relevance.

A visionary marketer and business developer with over 20 years of experience, Jamie Lee has built a strong track record in driving brand growth through disruptive marketing strategies across digital and social media platforms. She currently leads the marketing function for the Audi brand in Singapore, where she is responsible for setting the strategic direction and overseeing the execution of branding, partnerships, and communications to achieve key business objectives.

Jamie’s automotive career spans 18 years, during which she held key roles at Volkswagen Group and Eurokars Group. During her 14-year tenure with Volkswagen, she led branding and communications across the full spectrum of marketing activities in both Singapore and China. She later served as General Manager for the MG brand, where she spearheaded the launch and expansion of MG’s sales and marketing operations in Singapore.

Prior to joining Audi, Jamie was Marketing Director at Uniqlo Singapore. She played a pivotal role in driving significant growth for the global fashion retailer, leading a team of 20 and overseeing full-scale marketing initiatives across 30 Uniqlo stores nationwide.

25 year career in General Management and Marketing reflecting a depth of valuable and diverse experience in a multitude of industries from FMCG to Prestige Cosmetics, driving overall sales and profit results, marketing & brand strategy, consumer insights, innovation & brand leadership in leading FMCG companies such as Estee Lauder Companies, PepsiCo, McDonald's, British American Tobacco, Pernod Ricard and The a2 Milk Company. Experience in both regional & market roles focused in Asia Pacific including Australia, China, India, Korea and Singapore.

Jennifer Lam joined Hang Lung Properties in 2024 as General Manager, Corporate Communications, overseeing corporate strategies regarding communications, community investment, and government affairs across mainland China and Hong Kong. Her strategic vision and leadership have been key to enhancing the company’s reputation and stakeholder engagement.

Ms. Lam is passionate about strategic branding and marketing communications with a strong foundation in data and science. Before Hang Lung, she worked at Hongkong Land, leading corporate communications across Asia and managing marketing for the group’s Central portfolio including the LANDMARK. At Melco Crown Entertainment, she managed marketing and launched the City of Dreams and The House of Dancing Water. Her career includes several senior roles at international integrated communications agencies.

Ms. Lam graduated with a Bachelor of Science Degree (Honours) from the University of Hong Kong.

Jennifer is currently Associate Director, Marketing Insights and Performance at Destination NSW.

Jennifer has been championing effectiveness over the last 20 years, both agency side (BMF, RAPP, Leo Burnett) and client side planning data-driven campaigns in in Financial Services and Alcoholic Beverages. She currently heads up marketing insights and performance for Destination NSW, the lead government agency for the New South Wales tourism and major events sectors.

Jessica Setiawan is a seasoned marketer with more than 17 years of experience in consumer goods industry across different country, regional and global positions.

After working at Sampoerna (Philip Morris Int’l) & Unilever Indonesia, Jessica joined Multi Bintang Indonesia (part of the HEINEKEN Company) in 2011 leading the premiumization of the Heineken® brand, then appointed as Heineken® Global Digital Manager leading digital transformation and moved to Singapore as Heineken® Global Communication Manager and expand her role in commercial for APAC region.

She’s appointed as Marketing Director of Multi Bintang Indonesia in 2020 & led team of passionate marketers to champion consumer needs into successful brand building that transform into business performance, brand portfolio growth including Heineken® and BINTANG, and driving innovation by recent launch of BINTANG Crystal, BINTANG Anggur Merah, and BINTANG Arak. Jessica moved back to Singapore to start a role in HEINEKEN Asia Pacific this August 2025 as Head of Marketing & Capability APAC focusing to grow marketing talents & building powerful local jewel brands.

Jonathan McCarthy is a Global Marketing Leader with over 20 years of international experience driving brand growth, creative excellence, and digital transformation for global FMCG giants, including Mondelez, Unilever, and Diageo. In his current role as Vice President of Marketing for Southeast Asia at Mondelez International, Jonathan oversees all marketing and innovation efforts for a large portfolio of brands including global icons like Cadbury, Oreo, and Ritz and local favorites such as Tang and Cosy.

A passionate advocate for creative effectiveness, Jonathan brings a wealth of expertise in integrating strategic insight with cultural relevance leading multi-award-winning campaigns, including Cannes Lions and IPA Effectiveness Grand Prix winners. As an Effie Awards judge, he is committed to recognizing and celebrating outstanding marketing work that not only delivers results but also sets new benchmarks for the industry.

An accomplished marketer, Josephine has been spearheading digital strategy and operational excellence with proven commercial impact across the Asia Pacific region for more than 20 years.

Currently, she is leading APAC Digital at Diageo after spending the more recent 8.5 years at McDonald’s Global where she led the delivery and adoption of digital capabilities across media, commerce, and consumer engagement. Prior to that, Josephine headed up eCommerce/Digital at WPP’s MediaCom APAC for clients such as P&G and Dell, and managed various aspects of digital business in North Asia with CNET Networks and an ecommerce startup.

Josephine serves on the Asia Advisory Board for the World Federation of Advertisers (WFA), with a focus on championing the regional agenda for the industry and showcasing the excellent work in Asia on the world stage. She is also an advocate for gender-equal opportunities with her work as part of the Singapore Women in Tech Chapter Executive Committee.

Jun started her carrier as a business consultant for building business/marketing strategy. Then joined Francfranc, a major home furnishing company and played a prominent role as a brand manager and then contributed MOGU, interior brand, to launch in US market as VP.

Since 2005, she joined McCANN and had been engaging in consultation planning on branding and communication strategy for both global and local clients for 16 years and lead the initiative studies of "Truth About Age", "Truth About Gender in Japan" and "Truth about Global Brands".

Joined FineToday newly founded company as a group company of Shiseido in 2021, and leading brand communications for full funnel rom advertisement to CRM for all brands (hair care, skin care and body care) as VP.

She is also an active speaker at Advertising Week Asia, ad:tech Tokyo and other major marketing/communication lecture sessions.

Hello,

I am CEO of ScentOn, a leading scent marketing company based in Seoul, Korea. I am business person, perfumer and marketer.

I found scent marketing is fascinating as scent techniques are getting used more by companies worldwide as an important part of branding. Scents can not only help sales, but also create the very first experience associated with a brand.

Previously, I was marketer at global FMCG/food companies such as CJ, Bullsone, Unilver, Reckitt Benckser and Bausch & Lomb, working on a number of new product launches and brand campaigns.

Justin Bonnett currently serves as regional Head of Marketing for JLL, overseeing Hong Kong, Macao, Taiwan and Korea. Prior to joining the global real estate industry, Justin worked in FMCG for The a2 Milk Company as the Brand Communication Director, based in Shanghai. Before pivoting to the client-side Justin worked on the agency side for 16 years, most recently with Omnicom-DDB (2019) where he led global accounts.

Justin is actively involved with HK chapter of The Marketing Society and is a Vice Chair of the Marketing Committee at the HK British Chamber of Commerce. He has a master’s degree in management science from Universite de Lyon. More recently he obtained a post graduate certificate in Brand Management from the University of Melbourne (2019) and a Mini MBA, both taught by Mark Ritson. Since 2023, Justin has been an active participant in The Women's Foundation's Male Allies program, where he leads an APAC Influencer Circle.

Karen Ng is a seasoned marketing and branding leader with over 25 years of experience across global agencies and major corporations including Huawei, TCL/ALCATEL, and CATALO. Known for her ability to shape compelling, cross-market brand narratives, she continues to deliver impactful campaigns that elevate corporate reputation and audience engagement.

As General Manager of Corporate Branding and Marketing at Airport Authority Hong Kong, Karen leads high-visibility initiatives that strengthen Hong Kong International Airport’s global standing. She oversaw the airport’s first-ever 10K Runway Run, celebrating the commissioning of the Three Runway System. The campaign resonated widely with the public, achieved strong international engagement, and garnered both local and regional marketing recognition.

Karen also led the award-winning China market documentary and drama series “Transit of Life,” which significantly strengthened HKIA’s brand presence across Asia. The series achieved more than 300 million views and received major accolades, including The Drum Awards, Effie Greater China, and multiple honours at the PR Awards Asia-Pacific.

Her broader career achievements include wins from the Hong Kong 4As, MARKies, TOP/COM GRANDS PRIX, and China ROI Festival. Karen remains passionate about storytelling that inspires, connects, and drives meaningful brand impact.

Kavita Chaturvedi is currently the Chief Executive for the Biscuits & Confections Business Unit, Foods Division, ITC Limited. ITC Foods, is one of the largest and fastest growing packaged food companies in India with a strong play in staples, snacks, biscuits, noodles, confectionery, luxury chocolates, ready-to-eat and frozen foods.

Kavita has over two decades of experience in Consumer product goods, comprising creation, development and nurturance of some of India's foremost Food brands such as Aashirvaad, Sunfeast Yippee! Noodles, Bingo! Snacks, Fabelle Luxury chocolates, ITC Master Chef, Kitchens of India. Kavita also serves as a Director of Technico Agri Sciences, a wholly owned subsidiary of ITC, and as a mentor to Sprout Life Foods, which owns and markets Yoga Bar. In addition to her corporate role, she is the Chair of the CII (The Confederation of Indian Industry) Marketing Committee. Last but not the least, as a valued alumna of the Mudra Institute of Communications (MICA), she is part of the institute's Academic Advisory Board, contributing to the development of future leaders.

Kavita’s significant contributions to the organization and industry have earned her numerous prestigious awards. She has been conferred with ‘India’s Most Influential Marketing Leaders’ by BW Business World for the last four consecutive years. Likewise, she has been listed in ‘IMPACT 50 Most Influential Women’ for the previous two years. She also received the ‘DMAI Marketer of the Year Award’ and many more.

Ms. Kavita Jagtiani is the Chief Marketing Officer (CMO) at L&T Finance, a Non-Banking Financial Company (NBFC) and an arm of the global conglomerate Larsen & Toubro Group. In this role, she is responsible for the development and implementation of marketing strategies for the retail lending business, overseeing the marketing, brand, corporate communications, digital marketing, and consumer research functions. She plays a pivotal role in building L&T Finance into a “top-class, digitally enabled, multi-product retail financier of choice."

With over 26 years of experience in brand building, Ms. Jagtiani previously served as the Marketing Chief for South Asia, the Middle East, Africa, and CIS at Pidilite Industries. She has also held various leadership roles at prominent companies, including General Mills and ICICI Bank.

A respected industry voice, she has served as a jury member for prestigious honours such as the Effie India, APAC Effie, Emvies, and The Economic Times Brand Disruption Awards. Additionally, she was featured on the Best BFSI CMO Top List 2024.

Ms. Jagtiani holds a Master’s Degree in Business/Commerce from the University of Mumbai and an MBA in Marketing from the Sydenham Institute of Management Studies, Research and Entrepreneurship Education (SIMSREE), Mumbai.

She also holds a 'Digital Strategies for Business' certification from Columbia University, New York.

Kok Hwee was appointed Chief Marketing Officer in October 2025, bringing over two decades of brand marketing leadership across global FMCG and fresh produce sectors. Since joining Zespri in 2017, she has held key roles including Global General Manager Marketing, Senior Marketing Director for Greater China, and Global Marketing Director.

In her previous role, Kok Hwee played a pivoted role in shaping and executing Zespri’s brand-led growth strategy, driving deeper consumer engagement and elevating the brand’s global leadership. Prior to Zespri, Kok Hwee held senior leadership positions at Procter & Gamble and Mondelez International, where she led global brands across diverse categories including Cadbury, Toblerone, SK-II, and Olay. She is passionate about harnessing the power of brands as a transformative force for good – unlocking value and creating meaningful impact for growers, consumers, communities, and people.

Based in Singapore, Kok Hwee holds an Executive MBA (Distinction) from INSEAD and a Bachelor of Business Administration (Hons) from the National University of Singapore.

Kuo Hi Lee is Marketing & Communications Director at Audi Korea, with extensive international leadership experience across Europe and Asia in premium automotive and luxury industries.

She has held senior roles at Volkswagen Group China and Alpine (APAC & Middle East), leading brand transformation, large-scale repositioning, and brand innovation initiatives in some of the world’s most competitive markets. Her work focuses on revitalizing legacy brands, integrating data-driven marketing with cultural insight, and translating strategic ambition into measurable business impact.

Born in Germany to Korean parents, Kuo Hi brings a unique cross-cultural perspective to brand building. She believes true creativity proves its value through effectiveness — where creative ideas, disciplined execution, and long-term brand equity come together.

Mr. Lalatendu Panda, is the Sr VP & Business Head for JioMart (Grocery) Business- India’s largest Omni channel quick commerce/ecommerce business operating from a network of 4000+ stores spread across 1000+ cities. JioMart is part of at Reliance Retail. He is responsible for driving end-to-end all verticals of the company’s flagship ecommerce and quick commerce platform.

His responsibilities include managing Network planning & expansion, Operations, Merchandising, Marketing, Platform management & Last Mile Delivery for JioMart.

He is credited with launching and scaling up QC operation across 4000+ stores in 1000+ cities in just 6 months.

In his previous role, Mr. Panda served as the Chief Marketing Officer at Reliance Grocery Retail, India’s largest Retailer with the largest network of retail outlets across the nation. He led India’s largest Omni-channel Grocery vertical in the country with more than 3900+ brick & mortar stores across 1200+ cities across India. He has also helmed the success story of Reliance Fresh - India’s No1 Neighbourhood Supermarket chain; SMART Superstore - Value destination Hypermarket which he launched in 2017 & SMART Point - last mile delivery neighbourhood supermarkets which he launched in 2019.

Mr. Panda is the man behind the successful launch of the JioMart in India in 2020 and is currently reshaping the new JioMart growth trajectory for the grocery business. He has been behind launching and strengthening multiple successful brands across formats.

He is widely recognized as one of India’s Top Marketers and has been the keynote speaker & panellist in various marketing and business summits. Mr. Panda is a 1999 batch MBA graduate from the prestigious XIMB, Bhubaneswar & has more than 2 decades of extensive experience in consumer facing businesses & brands in the FMCG and Retail sector.

Luca Destefanis is VP of Marketing at Kyndryl, leading global Campaigns and Digital. A senior marketing executive with strong business background, rooted in 25 years of international experience across Asia, Europe and US, Luca transforms organizations, develops talents, and simplifies complexity to create purpose-driven brands and drive business impact.

Known for continuously challenge the status quo, Luca has built the Customer Experience Management offering in IBM EMEA; worked in partnership with Zayed University in Dubai to launch Smartsquare, an innovation center with skills at the intersection of design, consulting and technology; advised more than 20 clients on customer and employee engagement; transformed marketing organizations by adopting new operating models; built the IBM Services brand in APAC. In Kyndryl, Luca is now focused on nurturing an amazing pool of talents, aligning central and country teams on a mission to drive reputation, relationship and revenue.

In addition to his role in Kyndryl, Luca is an active Advisory Board member (Joye.ai, ViaRT). Passionate about exploring trends in contemporary art and everything wellness, Luca lived and worked in New York, Milano and Shanghai before moving to Singapore, where he currently resides with his family.

Lucas Levy is a results-driven business leader with 20+ years of experience in global brand management, innovation, and P&L leadership across Latin America, the U.S., and Southeast Asia.

Based in Singapore, he recently joined Mondelez to lead Oreo, Cadbury, Ritz, Biskuat/Tiger, and Halls across Southeast Asia. Previously, he spent 18 years at Unilever, driving growth for iconic brands like Axe, Dove, Dove Men, Rexona/Degree, and Lux.

Marcus Chew is a senior marketing and business leader with more than two decades of experience building brands, leading transformation, and driving customer-led growth across Asia. His career spans global consumer brands, financial services, and digital platforms, a rare combination that brings together brand-building discipline, regulated-industry leadership, and large-scale digital platform marketing.

Marcus began his career at Unilever, where he developed a strong foundation in brand strategy, consumer insight, and disciplined marketing execution within one of the world’s most respected marketing organizations. He later expanded his regional leadership experience with adidas, working across Southeast Asia and Greater China in highly competitive and culturally diverse markets.

He subsequently served as Chief Marketing Officer of NTUC Income for over eight years, where he led a significant transformation of the organization’s brand, marketing, and digital engagement capabilities while strengthening its position in an evolving financial services landscape.

Most recently, Marcus served as Group Chief Marketing Officer of Lazada, where he led brand, media, creative, and social across Southeast Asia, shaping the platform’s regional brand narrative while advancing marketing effectiveness and cross-market collaboration at scale.

He is passionate about marketing that creates measurable business impact while building enduring brands.

Yoly Crisanto is the Chief Sustainability and Corporate Communications Officer at Globe Telecom, Inc, bringing over 40 years of expertise in strategic communications and sustainability to the role. A multi-awarded executive, she was recently honored as a 2025 Private Sector Sustainability Champion by the Philippine SEC and a Distinguished Thomasian Alumni Awardee. In addition to her leadership at Globe, she serves on the boards of AdSpark, Inc. and the Ayala Foundation. Ms. Crisanto holds an MBA from the Ateneo Graduate School of Business and recently completed the WBCSD LEAP Program at Yale and ESADE, underscoring her commitment to global sustainability standards.

Mark has an unrivalled background in integrated marketing, sponsorship & advertising. For over 25 years he has worked with the world's biggest brands and agencies delivering award-winning campaigns globally.

In the UK and Europe, he worked at Diageo before consulting with leading agencies in the region as Creative Strategist. Highlights included award-winning 360 campaigns with Samsung, Swatch, Budweiser, Diageo brands and Coke.

In 2007, he set up his own integrated shop, FLUXX: Ideas in Motion in NZ. With Vodafone and Ford as their first clients, FLUXX worked with NZ's leading brands and later merged with Brand Spanking to form one of the most dynamic agencies in their field.

After working in Singapore as APAC Creative Strategist & Business Director for Chimney Group, he currently serves as Head of Commercial and Brand at Athletics New Zealand, where he leads national brand, marketing, and sponsorship strategy to elevate the sport’s profile and commercial performance.

A passionate voice for the advertising industry, he was a Founder and Chair of the Communications Council of NZ's PR, Social and Experiential Committee and the Experiential Marketing Association of NZ, creating the industry's inaugural awards programme - The Pressies - in 2018.

He regularly judges industry awards, including the global AME Awards Grand Jury, the NZ and APAC Effie, AXIS, Radio and Beacon Media Awards, The PRESSIE Awards, the APMA Star Awards and the NZ Marketing Awards.

Mark also lectures, mentors small businesses and runs workshops and seminars globally on advertising, events and sponsorship.

Senior Executive at Delonghi, Matt leads the group’s 2nd largest global business unit.

Matt drives transformative growth —accelerating high-performing businesses, turning around declining ones, and driving digital transformation. He spearheaded a $300M global pipeline, revived the Philippines Nutrition business after five years of decline, and doubled divisional revenue in APAC.

With leadership experience spanning global, regional, and market levels, he has led large-scale teams and brands across EMEA, APAC, USA, India, China, and spent 12 years in the UK.

Matt is passionate about building high-performing culture rooted in customer centricity, accountability & agility

May Ling is an experienced marketer with over ten years at the executive level and a track record of success in developing branding and marketing strategies, digital transformation, change management, and innovative firsts across multiple markets; her background spans FMCG, telecommunications, and Quick Service Retail.

Her expertise is in pioneering new digital innovations in a developing market while directing cross-functional teams to develop award-winning brand and marketing communications campaigns, number-one digital products, and the first digital telco payment.

May Ling has accumulated numerous accolades throughout her career, having been recognised as CMO of the Year 2023 & 2022 (Best Telco Marketer), 2021 (Best Marketer in Retail & Promotions Marketing)

Michelle Wong is the Marketing Director for Pizza Hut South Asia & Pacific, where she leads brand, digital, and commercial growth across nine markets including Indonesia, Malaysia, Singapore, Thailand, the Philippines, Australia, New Zealand, Brunei, and Cambodia.

Known for blending cultural creativity with commercial discipline, Michelle has been instrumental in Pizza Hut’s regional brand transformation—driving initiatives that embed the brand in culture through entertainment partnerships, platform collaborations, and innovative menu and merchandising launches.

She believes effective marketing sits at the intersection of anthropology, economics, and storytelling, and focuses on building brands that are both culturally relevant and commercially accountable.

Mikimasa oversees brand strategy and marketing communications at Nissan, with his remit spanning across all consumer touchpoints for Global Nissan and their long-term strategic direction. With a background that traverses multiple continents and industries, from his early days at Tempur Sealy to tenures at agencies including TBWA and Saatchi & Saatchi, his career is marked by a blend of creativity and strategic insight.

His role at Nissan integrates his accrued experiences to magnify Nissan’s brand on a global stage, in a time when the auto-industry is pivoting towards electric mobility and digital integration. His strategy centers around precision marketing and partnerships with giants like Google and Meta, enhancing Nissan’s digital footprint and driving engagement through data-driven insights.

Mingjuan Hou is the vice president of Qualcomm. In her role, she leads and manages Qualcomm’s brand strategy, corporate communications, product marketing, digital communications, and media/industry analyst relations in China, and providing communications consel to senior management.

Mingjuan has more than 20 years of rich experience in corporate communications, branding, marketing strategy, digital communications, crisis management and public affairs.Since joining Qualcomm in 2002, she led the team successfully executing multiple branding and marketing campaigns and spearheaded long-term strategic collaborations with renowned IPs such as China National Geography and the KPL. These initiatives have significantly broadened and deepened the presence of Qualcomm’s corporate brand — as well as its product brands, Snapdragon® and Qualcomm Dragonwing™ — across more diverse, consumer-relevant touchpoints, which greatly enhance their awareness and reputation in the Chinese market. She led to establish Qualcomm’s corporate communications strategy and social media platforms in China, and helped develop co-marketing strategy with leading Chinese smart device makers, auto companies, e-commerce platforms, IoT vendors and many more. In addition, She is also a long-standing advocate for advancing women in technology. Leveraging her own career journey and Qualcomm’s best practices, she actively champions the empowerment of women and supports their continued growth, impact, and leadership across the tech industry.

Mingjuan is a recipient of a number of industry and corporate leadership awards, including 2023 Forbes China Top 100 Businesswomen, the Most Influential Businesswomen 2021 by Futune China, the Most Notable Businesswomen 2020 by Cyzone, the Mulan Yue Xianghui Empowerment Award 2024 by Xinhuanet, the Best 5G Practionioner 2020 by Communications World.

Mohit Gupta is a Marketing and Digital leader with over 2 decades of sales & marketing experience in the financial & banking industry across B2B and B2C segments.

He is currently the Head of Marketing for APAC and Global Head of Social Media for the Corporate Bank at Deutsche Bank. He has previously held leadership roles in marketing & sales at Standard Chartered Bank, Julius Baer, Norther Trust and Citibank.

His expertise lies in Marketing & Brand strategy, Content Marketing and Digital & Social media including SEO, SEM and Performance Marketing, leading high performance teams across Asia Pacific.

Mohit is regularly invited as a keynote speaker at leading marketing conferences in Asia and globally. He serves as the Advisory Board Member - APAC CMO Council, a body of regional leaders and brand decision-makers at Fortune 500 companies. Additionally he is a Jury member at various marketing, digital and advertising award forums in Asia- Pacific.

Nathalia Nugrahani is a marketing and commercial professional with 20+ years of experience spanning payments, FMCG, and beverages, with deep expertise in marketing, business analytics, strategic planning, and corporate communication. She is currently Marketing Director at Visa Indonesia, leading country marketing strategy and execution, strengthening brand positioning and integrated initiatives that drive revenue, payment volume, and market share across physical and digital environments. Previously, she served as Director, Consumer Marketing and Head of Marketing and Corporate Communication for Mastercard in Indonesia, Malaysia, and Brunei, overseeing end-to-end marketing plans, digital consumer activation, and reputation-building programs.

Earlier roles at The Coca-Cola Company and Coca-Cola Amatil Indonesia strengthened her capabilities in portfolio strategy, innovation, revenue growth management, commercial planning, market insights, and cross-functional project management. Nathalia began her career in advertising at Dentsu, BBDO, and Lowe, focusing on account management and strategic planning for leading multinational clients across banking, consumer goods, and healthcare. She holds a Master of Science in Strategic Management and a Bachelor’s degree in Economics from the University of Indonesia.

Low Ngai Yuen is the Managing Director of AEON360, driving the group’s integrated membership, data intelligence and digital as customer-first innovation. Formerly Chief Merchandise & Marketing Officer of AEON Co. (M) Bhd., she’s led commercial strategy across the retail giant. She has served as Board Director of GDEX Berhad and currently sits on the board of OCK Group Berhad. President of Persatuan Kakiseni and founder of WOMENgirls, her Netflix-released film Orang Itu was named a top five Malaysian must-watch. She also sits on the National Cultural Council for the Ministry of Tourism, Arts and Culture as the Deputy Chair and is co-lead for the 30% Club Malaysia Steering Committee. 


Since July 2024 Pablo is Marketing Director at Heineken Vietnam, a key market for Heineken globally and one of the leading FMCG companies in Vietnam. Before this Pablo was Marketing Director in Germany, Malaysia as well as spent 3 years in China on the Heineken brand.

Marketing & Transformation Leader
Brand Growth Architect | Cultural Strategy | Enterprise Reinvention

Senior marketing executive with 16+ years of progressive leadership at Yum Restaurants International (KFC Thailand), transforming one of Southeast Asia’s most competitive QSR brands into a category leader in both market performance and cultural relevance.

Recognized as Women to Watch 2024, I specialize in enterprise brand transformation, commercial growth platforms, omnichannel modernization, and building organizations that convert strategy into sustained business results.

I lead brands that win culture — and businesses that win markets.

Pepe Torres is the Group Chief Marketing Officer of Maya, the Philippines’ #1 Digital Bank and the #1 Payment Partner for Businesses. He's previously held international marketing leadership roles in Procter & Gamble and Airbnb and led campaigns with global creative and effectiveness recognition.

Prisca Lam is the Marketing Director for Google Ads, overseeing the marketing strategy for Google Ads and YouTube Ads across Greater China Region (China, Taiwan, and Hong Kong). With two decades of experience in the marketing and advertising industry, she is a results-oriented leader and an expert in leveraging social strategy and full-funnel digital marketing strategies to drive brand growth, customer acquisition, and large-scale business transformation.

With a foundational background in computer science and software engineering, Prisca brings a unique, insights-driven and data-driven perspective to marketing, specializing in the rapidly evolving landscape of Generative AI. She provides strategic leadership for the acceleration of AI adoption, focusing on Gen-AI-powered creative excellence and commercial scale across the region.

Prior to joining Google, Prisca held key leadership positions at leading global tech companies, including 14 years with Microsoft and 5 years launching LinkedIn's Greater China business, followed by serving as the APAC Marketing Director for Twilio. Her leadership is dedicated to leveraging innovation and deep ecosystem integration to deliver measurable effectiveness for the media industry.

Rahul Ahuja is the Chief Brand & Marketing Officer for Audi in China, where he leads a diverse team responsible for brand strategy, brand marketing communications, and brand experiential platforms.

Most notably, Rahul spearheaded the creation and launch of AUDI - a new, China-exclusive EV brand developed to sit alongside the iconic Four Rings.

Under his leadership, AUDI has quickly earned strong industry visibility. Rahul and his team shaped a distinct, emotionally resonant and immersive brand language - brought to life through high-impact formats including a music video-led Chinese New Year campaign, a national roadshow, and flagship brand experiences, resulting in multiple industry awards since launch.

As Chief Marketing Officer of MSIG Asia, Rebecca leads the Brand, Communications & Sustainability functions, shaping strategy and governance across corporate branding, communications, and sustainability priorities. Working with 14 markets across Asia, she has strengthened MSIG’s brand identity, established marketing benchmarks, and advanced the company’s regional sustainability agenda. She also facilitates a global collaboration programme that fosters knowledge exchange and drives synergies across the network.

Her leadership has earned multiple industry accolades, including recognition as a Gold Award winner for Marketing Leader of the Year at Marketing-Interactive’s Marketing Excellence Awards. With over 30 years of experience spanning fashion retail, advertising, banking, and insurance, Rebecca is known for delivering strong business impact and pioneering innovative approaches. Passionate about harnessing marketing to create long-term value, she also serves on the Sustainability Executive Advisory Board of the International Advertising Association (IAA) Singapore.

-

Roshan has over 15 years experience in digital marketing - across various categories and markets.

Roshni is a force of nature, never failing to bring vibrant energy, unstoppable passion, and an eye for excellence to everything she touches. Roshni wears multiple hats as JAPAC Marketing Director, Oracle; Director of Pinch of Masala, creative consultancy; Group of 100 and DEI Subcommittee Member. Roshni has a focus on workforce talent, emerging technologies and sustainability.

Roshni is a seasoned leader, a maestro of strategy and creativity, and has been adorned with multiple strategic awards for driving explosive business and brand growth.

Roshni also cultivates a powerful network of influential leaders to drive strategic partnerships and collaborations. Leveraging her professional experience in US, India, China and Australia to craft and execute cutting-edge marketing, partnership, innovation, and thought leadership strategies that incorporate cultural subtleties to drive global commercial success.

Roshni’s drive is motivated by her desire to have a positive impact and material change to the businesses she works with and the people those businesses touch. Her collaborative leadership style and entrepreneurial spirit, weaves a tapestry of influence, fostering robust relationships across diverse executive teams in complex organizations. A beacon of inspiration, leading by example, Roshni champions and mentors teams to new heights and rides the wave in fast-paced environments

Hej (Swedish for hello)! I've been with the fun IKEA family long enough to pair meatballs with every cuisine, and right now, I'm Head of Marketing and Brand for DFI IKEA- covering Hong Kong, Macau, Taiwan, and Indonesia.

I've sharpened my marketing superpowers along the way, always chasing clever business solutions that make a difference. Marketing can be serious stuff, but I believe the magic happens when we think outside the (big blue) box and sprinkle in some creativity. Looking forward to connecting!

From 2025, Oda serves as CMDO at HIMARAYA, a leading Japanese sports retailer, driving unified commerce. With 28+ years at Hakuhodo, including 8 years in China and 7 in Malaysia, he led global marketing for major brands in the automotive, skincare, and food industries. In Malaysia, he headed Hakuhodo’s operations, contributed to the advertising industry as Acting President of 4As Malaysia, and chaired the Effie Awards Malaysia for three years.

Samantha Burgess-Allen is a communications leaders with more than 20 years international experience working in Asia, the Middle East and London. She has run regional communications for a range of organisations and brands including Coca-Cola, DHL, Philips, Allied Domecq, Banyan Tree and IHG Hotels & Resorts.

She has strong experience working collaboratively with teams across a range of communication disciplines including advertising, activation, Public Relations, digital and media planning.

Sam has been working at IHG Hotels & Resorts for 10 years and is currently Head of Corporate Affairs for East Asia & Pacific.

Shiv Sahgal is the President Director of Sasa Inti and the Chairman of the Foods Cluster at the Roadamas Group. Shiv's career has spanned across geographies (South and Southeast Asia), categories - Personal Care, Beauty, foods, Refreshments and Home care as well as companies - Reckitt Benckiser, Sara Lee, Unilever.

Over 2 decades of driving brand evolution and measurable business impact across advertising, payments, energy, and automotive. Have built and transformed brands at the intersection of strategy, culture, and technology.

Having led some of the most iconic marketing campaigns and industry-defining strategies across global brands like Tata Motors, Royal Enfield, Visa, P&G, Unilever and Cadbury.

Leadership in brand storytelling, category creation, and strategic repositioning has led to high-stakes transformations, seamlessly bridging B2B2C ecosystems and managing multi-million-dollar marketing portfolios. Award-winning and culture defining campaigns such as Ariel’s #ShareTheLoad, Whisper’s #TouchThePickle, and HP Lubricants’ #RoadsThatHonk, driving both behavioural change and commercial success.

Focus has always been on turning insights into action, ensuring that every campaign moves the needle.

Chief Marketing Officer, Head of Corporate Communications, Loyalty and Product Innovation.

As a jury member for the APAC Effie, my orientation is results-driven, ensuring that the work recognized is not just creatively compelling but strategically sound and commercially effective.

Ultimately, it is about impact that drives growth.

Stephanie Ng is the Global Head of Marketing, International Wealth & Premier Banking at HSBC, she brings more than 20 years’ experience in consumer financial services in APAC, across business strategy, strategic partnerships, product innovation, portfolio management and customer loyalty. She was most recently the Financial Services Head at Meta (Facebook) where she led all Financial Services initiatives across the Facebook family of apps. She is passionate about building businesses, marketing innovation and digital transformation, helping brands keep up with technology and changing consumer behaviour to drive results.

She joined HSBC in August 2022. Prior to her role at Meta, she was the Executive Director for Credit Cards in Standard Chartered Bank, having led successful teams in cards, payments and unsecured lending businesses in Singapore, Malaysia and globally for the Bank. She has also held senior level positions with Mastercard and AIG.

She holds a master’s degree from University of Bath and a bachelor’s degree from the University of Sheffield, both in the UK. She volunteers at various women’s events and is an active grassroots leader. Originally from Singapore, Stephanie is now based in Hong Kong and is married with a young child.

Suhayl Limbada is a Cannes Lions Gold–winning CMO who turns brands into cultural forces and business engines. Recognised on the APAC Campaign Top 50 Power List and named among the Top 10 CMOs in EMEA by Loeries, he has reimagined iconic brands across Africa, the Middle East, and Asia by fusing creative bravery with commercial precision delivering work that doesn’t just win awards (Cannes Lions, D&AD, One Show, Clios, Effies, LIA Grand Prix), but earns attention, relevance, and growth.

Operating beyond the traditional marketer’s lane, Suhayl is a firm believer in the power of creativity to unlock brand momentum and to make it count where it matters most: in the numbers. Unafraid to take risks, he challenges his teams to push boundaries so hard they might just “get him fired” once a year.

A builder of cultures as much as campaigns, he champions heart-led leadership creating environments where talent is stretched, supported, and inspired to challenge the status quo. He raises standards to world-class, replaces silos with shared ambition, and believes the best ideas come from teams that feel both safe and fearless.

At his core, Suhayl’s philosophy is simple: when creativity is courageous, leadership is human, and intent is real, brands don’t just grow they thrive.

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of exploring the world as a journalist — but fate intervened, and she ended up in advertising instead, leading strategy teams at Naga DDB and BBDO.

Sulin's 2 long relationship with APAC Effies goes all the way back to 2008.

Since then, brands she's led have won Effie Brand/Marketer of the Year 10 times in the last 12 years. In 2024, Grab's in-house Creative Studio won Vietnam's first 3 Golds at APAC Effies, and named Malaysia Effie Agency of the Year in the same year.

When not at work, Sulin is a furmom to rescued strays and a planner of roadtrips to obscure small towns.

As the Director of Coffee & Beverages for Nestlé in the South Asia Region, Sunayan brings a wealth of experience and a diverse professional background to the judging panel of the Effies. With 28 years in the industry, including 18 years at Nestlé and a decade at Perfetti Van Melle, he has honed expertise across various functions such as General Management, Business Strategy, Marketing, and Field Sales Operations within leading FMCG multinational corporations.

Sunayan's career is marked by significant accomplishments in business turnarounds, the establishment of new ventures, and driving robust growth for well-established brands. Having grown up and primarily worked in India, he was also exposed to global perspectives, having lived and worked in Switzerland.

A strong advocate for delivering exceptional and sustainable outcomes, Sunayan believes in the power of respect, clarity of purpose, and a conscientious approach to business. With a commitment to creating value and enhancing environments, he aims to ensure that every initiative leaves a positive impact, embodying the ethos of leaving spaces better than they were found.

Thanh Anh is the Head of Country Marketing at Grab. Thanh Anh joined Grab following a decade of experience in the FMCG industry, where she honed her expertise in brand building, channel development, and customer engagement across various categories. Her previous roles include leading Global Innovation for the Japan & North Asia E-commerce market and serving as the Lead of Channel and Categories for Unilever. Thanh Anh offers deep insights into Vietnamese consumer behaviour, a vast network of commercial merchants, and extensive marketing expertise across multiple domains.

Thanh Anh is also deeply committed to behaviour change initiatives. She was a driving force behind the hand-washing campaign in collaboration with Vietnam’s Ministry of Health, which successfully encouraged 26 million rural children to adopt essential hygiene habits. Recently, her team has been the driving force behind several programs of Digital Transformation for SMB and farmers in Vietnam. Under Thanh Anh's leadership, Grab earned several top industry accolades, including BRAND OF THE YEAR and PUBLISHER OF THE YEAR in 2023.

In 2022, Thanh Anh was recognised as one of Vietnam’s top 10 leaders with the prestigious Kotler Impact Award for Excellent Marketing Leadership. She has been a committee member of Vietnam Marketing Association from 2024-2029.

Furthermore, she has served as a jury member for several renowned marketing competitions, including the MMA Smarties, YouTubeWorks Awards, and Vietnam Young Lions, under the auspices of Cannes Lions.

Thomas Sutton is Chief Marketing Officer at Savoria, a division of the Djarum Group. With around 30 years in Southeast Asia’s creative and branding industry, he has played a key role in developing impactful work for a wide range of leading global and regional brands.

Over the course of his career, Thomas has worked across multiple sectors including Financial Services, FMCG, Retail, Telecommunications, Consumer Electronics, and Government. His portfolio includes brands such as HSBC, McDonald’s, Nestlé, Kraft Heinz, Estée Lauder, and Samsung.

Since beginning his career in 1993, Thomas has held senior roles at leading communications agencies including JWT, Publicis, and Leo Burnett in Singapore and Jakarta. In 2014 he joined global brand consultancy Landor, where he spent a decade helping expand its presence across Southeast Asia while supporting clients in creating, building, and evolving brands.

Thomas joined Savoria as CMO in 2024 with a mandate to accelerate the growth of its brand portfolio and help position the company as a leading FMCG food and beverage player in Indonesia.

Veetika Deoras is a seasoned professional with 23 years of cross-sectoral experience across Hospitality, Retail, Financial Services, Telecom & Consumer Goods.

She has worked in various companies like - A Titan Company, Tata Capital, Starbucks and is now as the Senior Vice President for Brands and Marketing at The Indian Hotels Company Limited.

Veetika has led teams across Digital Strategy, Data and Analytics, Business Planning, Strategic Planning, Product Management, Consumer Strategy, Brand and Marketing Management and PR.

In her role, she is responsible for strategically managing all the marquee brands in the IHCL portfolio, including Taj - recognized as World’s Strongest Hotel Brand 2024 and India’s strongest brand in 2024 by Brand Finance. She is also responsible for the various marketing initiatives, launching various brands, digital strategy, consumer strategy, campaigns, customer initiatives, the loyalty program, and other membership programs of IHCL.

She is a Fulbright Fellow from Carnegie Mellon University - Tepper School of Business and her work has won many awards and shortlists including the prestigious Cannes.

She is a great advocate of diversity and is passionate about mentoring women to help them achieve their potential. She loves the outdoors and is an avid sportsperson.

An accomplished marketing and brand director at Danone, Vincent has garnered extensive experience across diverse domains including retail, operations, and trade marketing, equipping him with a holistic understanding of the business and the broader industry landscape.

Drawing from his international experiences across the United Kingdom, Malaysia, Thailand, and Indonesia, Vincent has cultivated a deep appreciation for diverse markets and consumer behaviors. This exposure has strengthened his cultural sensitivity and adaptability, enabling him to navigate cross‑cultural dynamics effectively — both externally with consumers and healthcare professionals, as well as internally within complex organizational environments.

With strong foundations in both consumer and healthcare marketing, Vincent has led numerous brand‑building initiatives that integrate strategic insight, creativity, and commercial impact. His proven track record in his previous role as Regional Digital & Data Director further demonstrates his leadership in driving transformation across digital, data, insights, and e‑commerce. Combining commercial acumen with technical expertise, Vincent continues to accelerate Danone’s brand growth and capabilities across Southeast Asia, ensuring continued success in an ever‑evolving marketplace.

Vivian is an experienced marketing professional with extensive experience in content development and communications, with a flair for brand building through storytelling.

At Four Seasons, she oversees Marketing campaigns as well as Advertising, Digital Marketing, Social Media and Creative Development functions in Asia Pacific, covering diverse markets including China, Japan, Korea and Southeast Asia.

Weiqi Zhu is Vice President of UTAN Group who owns and leads Ullens Center of Contemporary Art (UCCA) and SHANGHAI TANG. She holds an Executive Master of Business Administration (EMBA) degree from China Europe International Business School, and a bachelor’s degree in “International Finance” from Fudan University.

With a long-term dedication to develop the innovative business model that driven by art, fashion and design. Leveraging the global and domestic leading art and fashion resources, she emerged the culture, marketing and diverse space operation with the global vision and local insights. She built up the sustainable business ecosystem with the government, influential real estate companies, powerful brands and the public. She has more than twenty years of experience in brand building, strategies, integrated marketing, brand collaboration and operation management. She was Chief Commercial Officer of UCCA. She was the brand leader of the core brands in Proctor & Gamble (China) and PepsiCo (China), who in charge of brand building, product innovation, marketing and business.

A versatile strategist - passionate about building progressive, profitable and enduring brands. Having completed the unique trifecta across Brand, Creative and Communications strategy, Aliya has spent nearly 20 years in various agency roles within the APAC region. She is currently heading the strategy function at Nature, a leading strategic advisory firm, operating across Australia and New Zealand.

Aliya has featured in Campaign Asia's Women to Watch List and been recognised as an Adnews Emerging Leader 2025. Her work on the likes of Vodka Cruiser and Arts Series Hotels, has been recognised internationally at several majors - including Cannes, Spikes and the Effies. She has sat on various local and global awards judging panels including the WARC Strategy Awards, Media Federation of Australia and is a regular at the Effies.

She is a firm believer in the power of brand building and business growth that centres around human truths, super charged through the potency of data. As a student of psychology and consumer behaviour, she strives to champion intuition, curiosity and simplicity as the basics that can't afford to get diluted when it comes to the craft of planning in the digital age.

She considers her wanderlust (32 countries and counting) as the inspiration when it comes to understanding cultural codes and sharpening her strategic sensibilities. She is a strong advocate for bringing diversity and inclusion to the forefront of the modern marketing agenda.

Andreas Moellmann advises leadership teams on how brand and marketing create durable commercial value. With over 30 years of experience across Europe and Asia, he has held senior strategic roles within Publicis, WPP and Omnicom, leading brand, digital and transformation initiatives for global organisations across FMCG, telecoms, automotive and consumer electronics.

His focus is on bridging business ambition and commercial reality by clarifying value propositions, aligning organisations and strengthening the systems that connect brand investment to measurable market outcomes. Known for strategic clarity and commercial pragmatism, Andreas works at the intersection of brand, governance and effectiveness.

A long-standing Effie judge across local markets, APAC and globally, he brings a disciplined, results-driven perspective on how marketing must define, create and demonstrate real market value.

A seasoned commercial leader with a career spanning diverse industries. As Meta’s Managing Director of Global Clients, Cindy leads a team advising Fortune 500 brands to scale their business with Meta’s solutions.Prior to Meta, she served as Chief Commercial Officer at INTO University Partnerships, where she led international recruitment, operations, and digital marketing teams during the Covid pandemic.

Her previous roles include:
Global Vice President for Retail and APAC Display at TripAdvisor, where she expanded the company's presence across APAC and launched new business verticals.
Leading the expansion of BBC Worldwide into China, signing strategic media partnerships and managing high-stakes government relations.

Cindy is also a Board Director at MM2 Asia, a SGX-listed global media and entertainment company, and a Board Member of The Marketing Society. She founded Newton Leaders, a career development platform, and advises digital startups entering APAC markets.

She holds double EMBA degrees from UCLA and NUS, an Executive Certificate in Finance from INSEAD, and a Bachelor of Arts degree from Monash University.

Danish is one of the most awarded strategists in the world, having worked on some of the most iconic brands in the last decade including Virgin Atlantic, Coca Cola, and Prime Video. Danish spent his career helping to make modern, connected strategy integral to world-class effective work. A co-founder of Untangld, Danish is also a regular judge at the Effies and WARC Global Effectiveness Awards and a contributor to popular industry rags.

Over the past 20 years, Dominique has worked with the largest global agency networks (Saatchi & Leo Burnett notably) in France and Germany. He moved to the dark client side to lead the global advertising department at Swatch out of Switzerland. During his tenure, Swatch was awarded the “advertiser of the year” accolade at the Cannes Advertising festival. He was a member of P&G's expert group of Brand Building Integrated Communications for 19 years. With P&G, he has covered most of the world with stints in Europe, MEA, Latin America and Asia out of Singapore.

He started his own branding and marketing company, Shokunin, offering marketing as a service for SMBs on a growth trajectory. Shokunin aims to go beyond classical consultancy structures and provide expert support at times of accelerated growth (capital raising) or stalling (value extraction). Dominique is also a marketing teacher and runs marketing training programmes globally to upskill marketing teams.

He has a passion to build long-lasting in the new ever-changing marketing world. And is keen to explore how to leverage FMCG marketing skills for foodtech and medtech ventures.

He is French, married to a New Zealander with global 3 kids.

Fern Canning is a distinguished integrated marketing and communications leader with more than 20 years’ experience building, evolving and safeguarding some of the world’s most recognised brands.

She is currently leading Integrated Marketing, International for Tencent, the world’s largest gaming publisher, in a fractional role and is advising multinational organisations on modern marketing operating models.

As CEO and Founder of Kyna, Fern partners with organisations to develop brand, growth and go-to-market strategy, operational efficiency and creative processes.

Fern has developed best-in-class integrated marketing training for the world’s largest publishing house and Australia’s largest legal firm. She also coaches next-generation leaders across creative, communications and media agencies and in-house teams.

Fern's portfolio includes spearheading global and regional campaigns for brands such as Unilever, PayPal, Microsoft, Diageo, Procter & Gamble, IKEA, Ferrero, Volkswagen, Mars, KFC, McDonald’s and Kraft Heinz.

With a track record of leading integrated marketing in complex, multi-market organisations, and reframing marketing as a whole-of-business growth system, Fern is a sought-after speaker and masterclass facilitator. Alongside her commercial work, Fern is deeply engaged in purpose-led business transformation, delivering masterclasses for CEO founders across the US and Australia, and advising social enterprises on growth through strategic foundations.

A brand and communications strategist by training, Gino brings 20+ years of hands-on strategy experience for brands at the local, regional and global levels. He also brings a uniquely well-rounded perspective, having been a strategist on both the client and agency side.

Gino most recently lead the strategic communications function at Ayala Corporation.

Gino's previous client-side roles include a stint as Vice President for Corporate Strategy at SM Supermalls, one of SEAsia’s largest mall operators. At SM, he looked after the growth strategy for the business, guided the development of new malls and expansion projects while overseeing marketing for the group’s Premier Malls.

On the agency side, Gino has led strategy teams at BBDO Guerrero Philippines, JWT Singapore and at McCann Worldgroup Philippines covering expertise in brand strategy, social media, eCommerce, digital media and data analytics.

Under his leadership, McCann Worldgroup Philippines was a consistent yearly Effies winner, for brands like Jollibee, Nestle’s Kit Kat and the Metro Manila Development Authority.

Having spent 20+ years working in leadership roles across the three key disciplines of sales promotion marketing (Iris), big brand advertising (BBDO) and data-driven customer experience (Proximity), Joe thrives on building teams with a high-performance growth culture by harnessing the power of creative excellence.

As Head of Creative Works at Google for Southeast Asia, Joe has the privilege to work with some of the most exciting brands and cutting edge agencies across the region. Having spent the majority of his working life in Southeast Asia, his experience to date seamlessly blends global marketing best practice with local market cultural understanding, contextual nuance and most importantly empathy.

He is an accomplished hands-on business executive with over 20 years of proven track record in insights, analytics and consulting areas. Demonstrating strength in roles ranging from commercial leadership to specialized focus on digital & technology enabled measurement. Our work focuses on helping companies based in APAC to efficiently anticipate changing consumer needs and behavior across all touch points of the consumer journey as well as to help them drive ROI of their marketing investments.

Experienced in putting together high-performing leadership teams, solving complex business issues & launching new businesses. Also has done product development, software and technology transformations, from start to end.

Involved in conceptualizing many product initiatives on new ways of doing market measurement including data integration with media & retail data, Marketing Mix Models, touchpoint optimization, mobile ad effectiveness and digital audience measurement. He is also recognized as an industry expert in digital and technology space, through transformation projects and thought leadership work.

Born in Hong Kong, Kitty received a Masters Degree in Advertising from Syracuse University, New York.

Kitty started as a copywriter and is the rare breed of creatives who moved up to management. She worked in Hong Kong, Taiwan and China mainland, for Leo Burnett, McCann, Euro RSCG, Arnold, Lowe and accumulated a lot of local and international creative awards. In 2016, Kitty moved to Facebook (now Meta) to head up Creative Shop Greater China to explore innovative ways to deliver creative content on a platform with the world’s largest audience.

In 2011, Kitty initiated and hosted the Cannes Lions main stage forum “Beyond Mad Man: Towards Gender Balance in Creative Roles”. She was honoured by AdAge as one of the Women to Watch in Advertising in China in 2013. Kitty was behind the world's most awarded print campaign in 2015. Judged and chaired many international and creative awards including D&AD and, Kitty is a two-time Cannes Lion jury.

Kitty is the author of “Kitty Lun | Advertising Without Lipstick”, 2003 in which she shared her philosophy and experience in her eventful advertising life. In 2022, she co-authored with 19 Advertising veterans and published “Philosophy of Everything"

Lee has over 30 years of experience in market research in both Europe and the Asia Pacific region. He began his career in a client-side marketing role before joining GfK based in London.

2023- Present Vice President, Global, Media Measurement, GfK, an NIQ Company
Leading the Commercial Division for Media Measurement Globally

2011-2023 – Commercial Director APAC, Media, GfK Asia
Leading the media research division for one of the world’s leading market research agencies. Involved in all areas of media research including industry currencies and custom projects.
Under his leadership, GfK was awarded the Radio Audience Measurement in Australia, New Zealand, Malaysia and the multi-platform TV Audience Measurement in Singapore.

2009 – 2011 – Managing Director APAC, Analytic Partners
Leading a boutique analytics agency in the APAC region working with blue chip clients on marketing mix modelling projects.

2001 – 2009 – Sales & Marketing Director APAC, GfK Asia
Heading the commercial division of one of the leading market research agencies in the APAC region.

Co-founder of BetterBriefs, ex-agency strategist. Pieter-Paul trains the world's biggest and most ambitious brands how to get better at writing briefs and evaluating ideas after having conducted the largest and first global study into briefs. Having won numerous Effie awards, including two Grand Effies and one IPA Effectiveness award, he knows client briefs and their effectiveness inside out.

Wei Ting Goh is a regional B2B marketing leader with over 10 years of experience across APAC, including Southeast Asia, Australia & New Zealand and Japan. Her work focuses on driving enterprise growth, platform adoption, and ecosystem development across diverse and complex markets.

Currently leading Integrated Marketing Communications for Greater APAC at TikTok, she brings experience in balancing regional scale with local nuance, translating product innovation into commercially relevant go-to-market strategies that deliver both creative impact and measurable business outcomes.

Prior to TikTok, Wei Ting held marketing roles at LinkedIn and the Singapore Economic Development Board.

Yoshi is an international planner who founded StrategyX, a strategy-focused brand marketing company, which is one of the largest network of bilingual planners in Japan. He possesses extensive experience from his six years leading the strategy department at McCann Tokyo. He has lived, studied, and worked in many parts of the world, including the United States, China, and Japan. He started his career in Hakuhodo as a planner and later moved to Shanghai Hakuhodo as the Head of Strategic Planning, where he worked on projects for prominent international brands ranging from toiletry brands to automotive brands.

APAC Effie 2019 Silver (Thermos), APAC Effie Jury 2016-2020, 2023-25, Global Effies 'Best of the Best' Grand Jury 2021

He is also a well-known Chinese market specialist with an academic background, has written numbers of published books, and has contributed to numerous articles in business magazines in Japan. His speech regarding globalization at Adfest, Spikes, and Effies met favorable reception.

His love towards China has also led to judging the 2012 & 2014 Chinese International Advertising Festival, appeared on TV debate program "Brainstorm", and taught advertising planning as a Visiting Professor at Shanghai Tongji University.

Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University in Washington DC. Currently Yoshi also teaches brand strategy at Aoyama Gakuin University MBA in Tokyo, and also serves as a Specially Appointed Professor at National Shinshu University.

Yupin brings over 25 years of experience in the communications industry, with a strong foundation in strategic planning. She has worked across diverse categories and platforms in Thailand, Hong Kong, and China, developing a deep understanding of regional markets and consumer dynamics.

With strategy at the core of her expertise, Yupin specializes in business leadership and works closely with C-suite clients to support their growth ambitions. Her experience spans integrated communications, including branding, digital marketing, and commerce, alongside expertise in experience-driven content strategy and audience engagement.

As Country Manager of Ipsos Thailand, Yupin acts as a strategic partner to clients, helping organizations better understand society, markets, and people in an increasingly complex world. She is driving the strategic application of AI and automation as an integral part of Ipsos’ data and insight solutions, maximizing the power of advanced analytics to deliver faster, deeper, and more agile intelligence that enables stronger strategic decision-making and meaningful impact on clients’ business growth.