The most effective marketing works in the region have been narrowed down to 121 finalists, winners to be announced at the 2026 APAC Effie Awards Gala in Singapore on 25 September.

Effie Worldwide today released the 2025 Effie Index® (effieindex.com), the definitive global ranking of marketing effectiveness.

Effie Asia Pacific introduces PepsiCo Asia Beverages’ Chief Marketing Officer, Bernard Cheng, and THE SHOUT GROUP’s Co-owner and CEO, Shaun Tay as the final pair of Heads of Jury for the 2026 competition.

The APAC Effie Awards brings on board Kenneth Lim, Assistant Chief Executive for the Marketing Group at Singapore Tourism Board (STB), and Natalie Lockwood, Chief Marketing Officer for National Australia Bank (NAB) to join the 2026 Judging Committee.