SINGAPORE – Sep. 25, 2025 The most effective marketing works in the Asia Pacific region were awarded at the 2026 APAC Effie Awards Gala in Singapore, where marketers convened for a night of celebration.
Of the 121 finalists, 67 were announced as metal winners – 1 Grand Effie, 15 Golds, 20 Silvers, and 31 Bronzes.
Special Sydney won the coveted Grand Effie or Best-in-Show alongside their client Uber for “Get Almost Almost Anything”, which endeared itself to judges for its witty, highly adaptable, and effective brand platform that repositioned Uber Eats as a service that delivers more than just restaurant food.
Special Sydney was also awarded a Gold for “Get Almost Almost Anything Maybe even Andy”. Their accumulated wins delivered them the trophies for both Independent Agency of the Year and Agency of the Year – a first for the Sydney-based agency.
Leo ends a 7-year streak to clinch Agency Network of the Year for the first time in APAC Effie history. Grab wins the most Special Awards of the night including Brand of the Year, Marketer of the Year, and third place for Agency of the Year.
2026 Awards Chairperson Danielle Jin said, "Every year the APAC Effie Awards recognises marketing excellence from around the region and the people behind it, driving phenomenal results with their creative ingenuity and strategic thinking. The work recognised this year demonstrates that in a world of increasing complexity and distraction, effective marketing still begins with understanding people. It is a privilege to reveal the winners that this year's jury has chosen after immense deliberation. Congratulations on setting the gold standard for marketing effectiveness."
The Special Awards are given based on the total calculation of points accumulated by each winner and finalist. This year’s Special Awards Winners are:
|
Brand
of the Year
|
Marketer
of the year
|
Independent Agency
of the Year
|
Agency
of the Year
|
Agency Network
of the Year
|
1ST PLACE
|
|
Grab
|
Grab
|
Special Sydney
|
Special Sydney
|
LEO
|
2ND PLACE
|
|
Uber Eats
|
Uber Eats
|
The Womb
|
LEO Mumbai
|
Ogilvy
|
3RD PLACE
|
|
McDonald’s
|
McDonald’s
|
GIGIL Philippines
|
Grab Creative Studio
|
Dentsu
|
The full list of winners can be found
here. All winners and finalists will be accorded points towards the 2026 Effie Index, which ranks the most effective agencies, marketers, and brands globally. The Index will be announced in 2027, for the most recent Index, see
here.