BANGKOK – Jan. 22, 2026 – Effie Asia Pacific held the first stop of their 2026 Roadshow in Bangkok, inviting marketers to a showcase of Effectiveness and leaving them with a framework for creating work that drives measurable impact.
Hosted by Ogilvy Thailand, the Roadshow featured a dissection of award-winning campaigns from across Asia Pacific, including Thailand’s own ‘The Benz Effect’ and ‘Love your Gut’. The marketing effectiveness learnings were presented by senior industry leaders who were either seasoned APAC Effie jurors or the brains behind some of the most effective campaigns in the region.
Featured campaigns included:
- Winner's presentation of ‘The Benz Effect’ by BBDO Thailand’s Chief Strategy Officer Prasit Kunanuphanchai, which won 2 Bronzes in 2025.
- Winner's presentation of ‘Love Your Gut’ by Ogilvy Thailand’s Managing Partner & Group Strategy Director Sasipa Mongolnavin, which swept a Gold and 3 Silvers in 2023.
- Jury presentation of Grab’s ‘Find Me Here Benches’ by APAC Effie juror Park Wannasiri, Chief Creative Officer of VML Thailand, which won 3 Golds and 1 Silver in 2024.
- Jury presentation of 'Getting Indians to Pay for Music' by long-time APAC Effie juror and Founder of Future Inc. Andreas Moellmann, which won 2 Golds in 2025.
As the pre-eminent award for marketing effectiveness, the session also gave a peek behind the scenes with an open Q&A panel of seasoned judges, and a guide on turning a solid case into a winning one for the competition, featuring 2024 Grand Effie winner Til It’s Done presented by past Head of Jury and APAC Effie juror Yupin Muntzing, Country Manager for Ipsos Thailand.
Bee Hong Chua, Managing Director of APAC Effie Awards, said “Into its 13th year, the APAC Effie Awards continues to support and champion the outstanding achievements of marketers in the Asia Pacific region. We firmly believe that striving for effectiveness is the fuel that makes campaigns so successful and impactful. By providing a platform to share practical learnings and insights from award-winning cases, we aim to inspire and elevate the industry, using the Effie framework to build the effectiveness culture within organisations.”
Supphasit Chokmongkolsatian, Chief Strategy Officer, Ogilvy Thailand, added, "At Ogilvy, we are deeply committed to crafting work that not only captivates audiences but, crucially, delivers measurable business impact. This Roadshow serves as an invaluable platform for our industry to collectively learn from the best, deepen our understanding of what truly drives effectiveness, and ultimately, elevate the standard of marketing across the region."
The APAC Effie Awards 2026 Roadshow continues in Jakarta and Ho Chi Minh City, for more information see here. View more about the award show at www.apaceffie.com.