2023 Jury

Abhinit is a coder turned ad-nerd & strategist with close to 15 yrs of work experience across leading advertising agencies and tech firms in Singapore & India.

He is currently working as Senior Strategy Director in TBWA Singapore, leading global strategy for Singapore Airlines and APAC strategy for Hilton Hotels and Dermatix.

In his last stint as Regional Planning Director at Publicis Singapore, he led strategy for P&G hair care (Head & Shoulders and Rejoice), oral care (Oral-B) and Invisalign for the APAC region.

Before Publicis, he worked as Strategy Director at Wunderman Thompson and Ogilvy Singapore leading strategy for Unilever brands - Lux & Pond's Men (Global), Vaseline & Comfort (South East Asia region) and Abbott GROW (Singapore) .

Before Ogilvy, he worked in leading advertising agencies such as Publicis, MullenLowe Lintas, DDB & Leo Burnett in India and led strategy for brands such as Heineken, Amstel, Twitter, McDonald’s, Volkswagen, Skoda, OneTouch (Johnson & Johnson), Kissan (Unilever), SonyLIV (OTT platform), Firstcry.com and Zee TV.

Throughout his advertising career, he has won numerous effectiveness awards such as Effie (including APAC Effie GOLD & Effie India GOLD) and TANGRAMS. He has also served on the jury of APAC Effie & Effie India multiple times.

He has been a visiting faculty and guest lecturer in various management institutes in Singapore such as SMU Lee Kong Chian School of Business and in India such as MICA, FLAME and SIMC for the last 9 years and teaches subjects related to brand strategy, advertising and strategic planning.

Adil Ahmed is a pioneer of Digital Marketing in Pakistan. A seasoned digital entrepreneur, he has played a pivotal role in the growth and evolution of the industry. He serves as an Executive Director on the Board of Symmetry Group.

Adil has over 20 years of professional experience in South Asia, Middle East and North Africa (MENA) & other regions, with companies including Symmetry Group, Yahoo, Maktoob & ESPN.

A revenue-driven professional, he has focused his career on diverse digital paradigms including interactive marketing, transformation, e-commerce, mobility, fintech, technology, data & analytics, content marketing and strategy.

Adil is proud to have led the digital market in Pakistan towards substantial growth, with many brands in the country now having a digital footprint due to his initiatives. Today his company through its diverse portfolio of award winning digital & technology brands, products and services, is managing the digital experiences for high profile companies and their leading brands. This includes P&G, Unilever, Colgate Palmolive, Jazz, Habib Bank, Khaadi, Sanofi and Digicel to name a few.

He is a visionary with a constant quest of introducing trends and launching successful tech ventures and is quick to identify untapped market potential, assessing new business opportunities.

Aditya was born in a military family and moved homes every couple of years. The constant travelling helped him develop a deep sense of empathy and an appreciation of culture at a young age.

These early influences translated into advertising as a career. He started his journey with the erstwhile Mudra in 2003 as a strategic planner and grew to take on the responsibility of Chief Strategy Officer, a role in which he helped shape India’s most successful independent advertising agency into an Omnicom-owned integrated marketing communications group. DDB Mudra Group has won many accolades since. In 2022, the agency was recognised as Spikes Asia’s APAC Agency of the Year – a first for an Indian company.

He has overseen globally recognized Diversity, Equity & Inclusion initiatives like ‘The Phyllis India Project’ that develops a community of women leaders; and ‘Open Pride’ that focuses on respectful representation in creative work and an inclusive work environment for the LGBTQIA+ community & allies. DDB Mudra Group was the first agency in India to include same sex & live-in partners in medical insurance, the first to offer professional mental health resources years before the conversation became mainstream; and provides best-in-industry paternity leave to enable equal parenting.

Aditya graduated with honours in Economics at St.Stephen’s, Delhi and is a gold medalist from MICA, Ahmedabad. He lives in Mumbai with his wife and enjoys seeing the world afresh through the eyes of his little boy.

Adnan is a design, branding and creative consultant, bringing a unique hybrid-design expertise that encompasses his training as an architect and his creative and design experience in traditional and digital advertising.

His experience covers 25+ years of delivering award-winning communication solutions for top tier local and multi-national brands at his former agency, Adcom Leo Burnett / Zenith, as Creative Director and later as Chief Innovation Officer.

He has been an active proponent of bridging the academic and professional design fields, teaching communication and architectural design, authoring articles for trade publications, as well as jurying at academic and industry awards. He’s been on the Steering Committee of the Effie Awards in Pakistan since 2019, a juror at the Effies as well as at Spikes Asia.

Adnan is an NLP and mBIT certified life-coach, and alongside his design/branding/creative consultancy, he is focussed on helping people tap into their latent potential through coaching, mentoring and ideation/creative workshops.

Design craft has been a life-long fascination and as an avid watercolourist, he believes nothing can be more soothing and stimulating than laying-down the perfect wash!

In addition to his existing roles managing 3 businesses as CEO of Digitas Australia, Digitas New Zealand and Epsilon ANZ, Adrian has just taken on additional responsibility of 15 markets across as Head of Digitas APAC including India, Thailand, Vietnam, Indonesia, Malaysia, The Philippines, Taiwan, Japan, Korea, Singapore, China and Hong Kong.

Adrian founded Digitas Australia in 2012, transforming a team of two with no clients and no pipeline into the fastest growing agency in Publicis ANZ, driving consistent 20%+ YOY growth for eight consecutive years to become a multi-award-winning agency, including Campaign Asia’s Digital Agency of the Year (Gold, twice in the last 3 years) and Specialist Agency of the Year (Silver in each of the last 3 years). More recently Digitas ANZ was awarded Specialist Agency of The Year in 2021.

Adrian is the Head of Strategy at DDB Group Hong Kong. Joining in 2015, he has since led the strategic thinking on both local and regional businesses, with a focus on finance and real estate industries, while specializing in corporate branding and communications. His key client engagements in his time at DDB include Hang Seng Bank, FWD Insurance, Samsung, A2 Milk Company, Hagar International, and McDonald’s to name a few.

With a pedigree spanning across brand strategy at Brand Union and brand management at start-up Nanoleaf, Adrian drives strategy in advertising through a rare combination of long term, big picture thinking and an astute insight into commercial implications. As a result of this approach, in collaboration with creative partners, he has produced multiple award-winning campaigns, as well as contributed to repeated agency of the year recognitions.

Born and bred in Hong Kong, Adrian was educated in the U.S. with a BA in Political Science from the University of Wisconsin – Madison. His eclectic and diverse interests, ranging from mixed martial arts to crypto-currencies, from gaming to behaviour economics, have equipped him with the exposure and empathy to derive unique and genuine human insights that drive world-class work.

Alexandra Pao leads the Edelman Taiwan office. Alexandra is Taiwanese and has over 20 years of experience doing marketing work with international brands in Taiwan, having worked with agencies including Ogilvy, Yahoo, Dentsu, Leo Burnett, Lion & Lion, and Edelman.

Alexandra has helped set up two businesses from scratch in Taiwan. She is a proven business builder, bringing in quality clients and building up effective client portfolios, planning and exercising team training, and developing strong linkage and bondage with regional and global teams.

Her specialism or passion professionally is helping clients to understand its market’s competitive advantage to provide brand and digital strategic solutions, and to deliver quality contents to build up strong and long-term business partnerships. She has managed big teams of almost 50 people and, like us, believes in a collaborative, supportive culture to bring the best out of people.

Alexandra has had wonderful experiences working with excellent leading brands and people, including KAO, Watson’s, Samsung, HSBC, Cathay Pacific Airline, McDonalds, Family Mart, Pernod Ricard, and more.

Alexandra is a member of the 4As and DMA (Digital & media association) and attends gatherings and shares speeches regularly.

Alexandra has a BA and an MA in International business administration with a focus on marketing, as well as an MBA in business administration and strategic management in San Diego, USA.

What does it take to lead a 60-year-old agency to win its first Cannes Lion? A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above.

Alice is as persistent as a lion on the prowl when exploring new territories, and acts like a Sherpa guiding new hires to international stage without arrogance. Her pursuit of creative excellence is likened to a prime number that cannot be divided.

Alice was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association, creative leader in Women Leading Change Awards, and been selected in “Women to Watch”, also Adweek Creative 100.

She lead the team to bag the first Cannes Lions Grand Prix in Taiwan, and has also won Grand Prix in Adfest, Adstar and other major creative awards in Asia-Pacific, created the highest award-winning record in Taiwan's advertising history.

Alice has served on the Jury President for D&AD and LIA China for Branded Content & Entertainment, Jury President for Kidlat Awards for Creative storytelling, and judged at Cannes Lions, Dubai Lynx, The One Show, One Show Asia, AME Awards, Webby, The Drum Content Awards, Clio, Spikes Asia, ADFEST.

A versatile strategist - passionate about building progressive, profitable and enduring brands. Having completed the unique trifecta across Brand, Creative and Communications strategy, Aliya has spent nearly 20 years in various agency roles within the APAC region. She is currently heading the strategy function at Nature, a leading strategic insights consultancy, operating across Australia and New Zealand.

Aliya has featured in Campaign Asia's Women to Watch List and her work on the likes of Vodka Cruiser and Arts Series Hotels, has been recognised internationally at several majors - including Cannes, Spikes and the Effies. She has sat on various local and global awards judging panels including the WARC Strategy Awards, Media Federation of Australia and is a regular at the Effies.

She is a firm believer in the power of brand building and business growth that centres around human truths, super charged through the potency of data. As a student of psychology and consumer behaviour, she strives to champion intuition, curiosity and simplicity as the basics that can't afford to get diluted when it comes to the craft of planning in the digital age.

She considers her wanderlust (32 countries and counting) as the inspiration when it comes to understanding cultural codes and sharpening her strategic sensibilities. She is a strong advocate for bringing diversity and inclusion to the forefront of the modern marketing agenda.

Amna Khatib Paracha is the Chief Digital and Strategy Officer at GroupM Pakistan.

A dynamic leader who has been credited for setting up and establishing successful media setups across GroupM Pakistan, Converge Technologies and Universal McCann- Orient in Pakistan. She setup Digital for GroupM in 2014, which has grown to be the most successful digital company across Pakistan, delivering award winning campaigns, world-class talent, and successful business results.

Recently she has also been given the lead for GroupM Nexus, which includes Xaxis and INCA in Pakistan, which are GroupM’s regional products.

Amna's expertise is spread across Strategic planning, Leadership, Innovation and Setting up successful business operations.

Amy Shih launched her career as a researcher at Ogilvy Advertising (Taiwan). During her tenure 2000 to 2006, Amy developed a great curiosity and skill in obtaining information from a vast range of resources. In 2006 Amy became a Planner and exploited a keen insight of consumer data analysis to facilitate her strategic planning. In 2017, Amy was promoted as Strategy Partner of Ogilvy Group and helped to grow the clients’ businesses and create lucrative opportunities for Ogilvy.

After serving a stellar 18-year tenure at Ogilvy, Amy made a career transition from the agency side to client side. Amy joined Cathay Financial Holdings as Senior VP to work on digital transformation projects and new business development strategy. After almost 2 years of exploration, Amy decided to follow her heart, and return to the place she loves most – Ogilvy.

As the chief strategy officer of Ogilvy Taiwan, she will continue to be committed to lead the team to make the brands vividly thrive in business, culture creation, social contribution, and make the brands matter. In 2022 she has obtained Sustainability Manager certification, to further the contemporary mission of brands.

Andrea is an award-winning digital strategist and the CEO of Adiacent international business unit.

Adiacent is a global digital transformation company with offices in Italy, Mexico, US, Spain, Hong Kong and Shanghai, where Andrea is based.

Andrea has lived 16 years in China, whose majority he spent working with the country’s evolving digital landscape. He founded Fireworks, a digital agency later acquired by Adiacent, in 2013, and before that he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List and Effie Awards Asia jury, he speaks at public events, business schools and management trainings globally. He is content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.

Andrea was born in Prato, Italy, is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

Half Korean, half Austrian, and a strategist turned CEO.

Andreas’s work has regularly been recognised at local, regional, and international awards including Cannes Lions, Effies, the AMEs (Tangrams), and the WARC Prize for Asian Strategy. He was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, Andreas was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.

He is a published author in the field of cross-cultural consumer research, and an avid writer for industry publications such as ClickZ, Marketing Magazine, Campaign Brief Asia, Campaign Asia, and the WARC Blog. He also frequently lends his views on stage at international marketing conventions such as Advertising Week in Tokyo, DigiCon in Manila, and ADSTARS in Busan.

Andreas is fluent in German, English, Korean, and claims to know how to get himself into trouble in Russian.

In his free time, Andreas likes to illustrate comics, pretends to lift heavy weights, and films Arts & Crafts YouTube tutorials with his little daughter.

Andrew is an award-winning strategist who leads the strategy team across Brand Strategy and Customer Experience. His strategic focus is to create connected brands that have a strong emotional connection with their customers and deliver customer first brand experiences leading to strong commercial growth for his clients. With broad experience working with top tier clients he has developed and implemented work for clients including: FMCG (Coca-Cola, Lion), Education (University of Queensland, Bond Uni and TAFE), Retail (TABCORP, TerryWhite Chemmart, Amart Furniture and Foot Locker), Banking (Comm Bank, CUA, Suncorp, Bupa) and Travel (Tourism and Events Queensland, Air Asia).

Andrew has also worked extensively on a number of large scale brand transformation campaigns for retail clients such as Amart furniture, TerryWhite Chemmart and The Coffee Club. These brand campaigns all celebrated a strong brand and customer truth that was discovered through a range of research tools including leveraging BAV®, the largest and longest quantitative study of brands globally which is a proprietary research tool of VMLY&R. He leads that research survey here in Australia working closely with the global team to roll out each year.

Angela is the co-creator and Chief Brand Officer of AFFINITY and CEO of AFFINITY media. With two decades of media & communications experience, Angela has leaned into her previous career as a qualified lawyer as well as a medical research scientist to create agencies focused on achieving measurable outcomes. With over 13 APAC and Australian Effies & Australia's sole gold IPA Effectiveness Award (“the mother of all effies”) to her name, she finds herself on a mission to help evidence the vital role that our industry plays in generating behavioural change and commercial value. More recently she’s focused her expertise on championing a culture of wellbeing both within her own agency and the broader industry, most recently recognised by AFR Boss Best Places to Work 2022 as the Best Wellbeing Practice in Australia. A regular jury member of global effectiveness awards, it's always an privilege to review some of the best thinking in our region as part of the APAC Effies.

Angie was a radio DJ and newscaster for some of Metro Manila’s most popular FM stations before joining advertising. Her two-decade journey in the industry has taken her to Ogilvy, TBWA\SMP and Ace Saatchi & Saatchi in the Philippines, and Grey Group in Malaysia.

She has garnered local and international awards in creativity and effectiveness, and served as a juror for Cannes Lions, Spikes Asia, Adfest, Young Guns, ADC Awards, and D&AD. She has been invited as a panelist in local industry events, served as Creative Panel Head in the Philippine Agency of the Year Management Committee, and a Director in the 4As Creative Guild Board. She’s currently the Creative Guild’s Director-in-Charge for Young Creatives.

Passionate about learning, she has mentored Fine Arts students at the University of the Philippines, Diliman, and was a professor at De La Salle College of St. Benilde, School of Design and Arts. She is also venturing into transforming an abandoned school into a platform for artists and writers in her home province. And currently, Angie is enrolled in the Digital Management Accelerator Programme of Hyper Island, Singapore.

Anthony Wong is Publicis Groupe's Chief Client Officer, consulting global clients and teams across the region on digital marketing transformation. Prior to Publicis, Anthony launched a virtual bank livi in Hong Kong, was the Shangri-La Group’s global head of brands, and held a number of regional and global leadership positions at WPP and Ogilvy over 12 years. Anthony has helped companies transform digital experiences to drive better operational efficiency, commerce performance, first-party data, and customer experience; he’s also led his teams and clients to achieve best-selling brand and product launches across categories and borders, recognised as a marketing effectiveness thought leader in the region.

A marketing specialist that believes that true marketing begins with data led insights on the customers and market landscape. Being in both creative and media agencies provided her with the exposure and experience in varied industries and with her role in a leading Malaysian Telco, her unique strength is bringing a holistic view on marketing and communications.

Currently the CEO of UM Malaysia, she was honoured and humbled to be recognised as the Game Changer of Campaign's APAC Women Leading Change and together with the UM Malaysia team, was accorded the Bronze Winner for Campaign's Global Agency last year.

Badong is a Founding Partner of GIGIL, winner for marketing effectiveness in the APAC Effies 2020, 2021 and 2022, and for creativity in Cannes Lions 2021 and 2022.

He drove GIGIL to be named among the Top 10 agencies in Asia by Campaign Brief Asia in its 2021 Creative Rankings. Muscled GIGIL to be declared 'Top Ranked APAC Agency' in The Drum's World Creative Rankings 2023. Powered GIGIL to be proclaimed by Ad Age as 2021’s ‘International Small Agency of the Year.’

He was inducted into the Hall of Fame of the Creative Guild of the Philippines in 2010.

He was named among the ’Top 10 Most Awarded Creative Leaders in Asia’ by Campaign Brief Asia in 2021.

Badong was included in 2021 by Adweek on its ‘Creative 100' list—an annual celebration of the world’s top creative professionals, icons, and game changers.

Bakmee Perera leads the communications planning, data insights, media strategy and CXM efforts at Dentsu Grant Sri Lanka, also driving the new product development, strategic business planning, and knowledge initiatives. She has 14+ years of experience working across a multifaced brand portfolio, from FMCG companies, Banking & Finance, Insurance, Telco’s etc. in the country, leading the strategic communications planning, and data driven consumer insights initiatives of the brands.

A strong believer of media centric ideation and campaigns, she has been able to bring in many awards through home grown ideas that were creatively powerful and delivered brand results. Many of her media led concepts have won accolades across local and regional platforms - including Effie’s. She has been contributing to the upliftment of industry knowledge as a media trainer for the last 10+ years and has represented numerus industry forums in the capacities of juror, trainer, and content curator - both local & international.

In a period of unprecedented change in the way people engage with media, Bakmee is responsible for keeping Sri Land Advertisers and Brands at the forefront of developments in consumer media behaviour and associated marketing opportunities.

Bakmee is a Graduate in Economics & Management, and a Postgraduate holding a master’s in business administration.

Barbara Gutierrez has over 20 years of experience in brand strategy honed while working on the regional and global brands campaigns for Unilever. She established her mark by helping turn the fortunes of challenger brands in the banking and automotive categories during her stint in Bangkok.

Her passion is mentoring and training the next generation of brand planners.

Belinda has almost 25 years agency experience and has held senior strategic, creative, and digital roles – making her something of a unicorn.

Belinda never intended to get into our industry and fell into a copywriting role through chance after graduating in creative writing and performance art. She quickly progressed through the creative ranks in integrated and digital agencies before making the switch to strategy.

This choice has taken Belinda around the world, working in New York, San Francisco, and the UK, before moving to Singapore almost six years ago.

She has worked in both B2C and B2B and is currently leading the global creative strategy for Standard Chartered. Other brands she has worked with include Microsoft, HP, Nokia, Samsung, Les Mills, Singapore Health Promotion Board, Laphroaig, Tiger, Heineken, Mastercard, Visa, and more.

French-born, London-trained and Asia-wise, Benoit is a Senior Partner, Strategy & Effectiveness, with Ogilvy Asia-Pacific.

With a background in insight, brand planning and innovation, he joined Ogilvy in 2003 in Bangkok as regional planner on Dove for Unilever, where he helped activate the award-winning Campaign for Real Beauty across the region's diverse contexts.

As regional planner on fabric conditioner Comfort, he also helped Unilever Asia win its first-ever IPA Effectiveness Award in 2010.

Since then he has been based in Hong Kong and Singapore, leading strategy across a variety of major regional and global briefs in FMCG, B2B and technology.

After 4 years as Ogilvy AP’s Head of Strategy Integration & Effectiveness , Benoit was Ogilvy Asia’s Chief Strategy Officer in from 2017 to 2022, helping shape best practice and develop skill-sets that bring Ogilvy's specialists together as innovative problem-solving teams.

He is a winner, mentor and regular judge at regional and global effectiveness competitions, and a double winner of Campaign Magazine’s Asia-Pacific Planner of the Year in 2014 and 2018.

With 14 years of experience, Bitop is a hybrid strategist with expertise in portfolio strategy, brand strategy, creative communication, digital and content. He has been with Grey Group for 12 years and has risen up to be a home grown planner in a network that believes in being borderless to produce famously effective works. He is now heading the strategy department of both Grey Group Bangladesh and JWTGrey Pakistan. He has played an instrumental role in helping the Bangladesh office enhance the depth and breadth of their total integrated strategy services and create purposeful enduring brands.

His contribution has helped Grey Bangladesh win Global Effie, APAC Effie, Cannes Lions, Warc Awards, Adfest, AdStars and many others. He has won Global Grand Effie in 2022; Grand Effie, Gold Effie and Silver Effie in APAC Effie 2021; Grand Prix and Category Disruptor Special award in WARC Prize for Asian Strategy 2020. He has been published in various marketing publications including WARC. He has contributed to Campaign Asia’s insights on Bangladesh brands for their Asia Top 1000 Brands series.

He has been in the esteemed jury panel of APAC Effie 2022 & 2021, Warc Prize for Asian Strategy 2021, Tangrams Strategy & Effectiveness 2021 and AdFest 2020 & 2021.

As a former journalist, ad executive, digital media planner and creative wannabe with almost three decades in the communications industry, Campbell is convinced that it is better to earn your way into people's hearts and minds than to pay for the privilege.

His vision and mission is simply to make Weber Shandwick Tokyo the most effective PR agency in Japan.

Charlie has 13+ years of agency experience specializing in integrated marketing strategy. The first 10 years were spent with Ogilvy across Melbourne, Beijing, Singapore and New York, working with clients such as IBM, Huawei, VW, Penfolds Wine and Nestle, winning him multiple Effie awards and a Webby. He recently moved back to Singapore two years ago, where he joined McCann Worldgroup SEA to lead the Strategy community and Cigna International Markets and Mastercard APAC as his day-to-day client relationships.

As Chief Growth Officer for Asia-Pacific, Charlie is responsible for supporting Wavemaker’s growth strategy across Asia-Pacific, working with teams to deliver growth for existing and new clients. She leads the strategic community, engaging teams as they deliver Wavemaker’s Provocative Planning work to clients.

Charlie is also a trained facilitator, running workshops and training with clients around the world and a core part of the global product development team.

Recently, she reached a personal career milestone – 25 years in the industry all in the same company working in London, Singapore, Shanghai and New York.

She has worked with many of Wavemaker’s largest clients around the world, such as Colgate-Palmolive, L’Oréal, Mercedes-Benz and Tiffany & Co.

If you can’t find her with a sci-fi book, she will be traveling and enjoying hiking the great mountain ranges of the world, usually bookended with some beautiful beaches…

Chloe is deeply involved in the business transformation, product innovation and people development of Omnicom Media Group Singapore. Chloe believes in constantly challenging the organisation and herself to reimagine the business operations and its value proposition. Under her leadership, the group sees accelerated growth across new business, differentiating capabilities, investment and data & analytics advancement.

Chloe is known to be highly passionate about the endless possibilities the world of communications could bring. She believes in building a strong collaboration and prototyping culture that focuses on a simple philosophy of Happy People, Happy Clients, Happy Results. This focused intent has brought about successes over the years.
2016: WARC 100’s Top Media Agencies.
2017: Cannes Media Lions Silver/ Gunn Report Top global campaign/ Singapore Media Awards (SMA) Media Agency of the Year and Digital Performance Agency of the Year
2018: SMA Brand Awards for validated brand and business impact for consecutive years
2019: SMA Grand Prix and Media Agency of the Year
2020: R3 #1 agency for New Business wins
2021: HR Asia Best Companies to work for
2022: HR Asia Best Companies to work for, HR Asia Most Caring Company

Chris has found success in the space between creativity and technology. His combined marketing agency, startup, and enterprise experience gives him a well-rounded perspective of the different challenges companies in various stages of growth encounter.

Currently, he is the General Manager of GrowthOps Malaysia, an APAC Marketing Transformation agency, leading 160 diverse creative, consulting, technology, and marketing talent.

Prior to GrowthOps, he was the Global CMO for Everise, a Digital Customer Experience firm with over 10,000 employees and present in 7 markets. There he led the rebranding of multiple acquisitions and repositioned Everise from a traditional call center into a leading digital customer experience firm, which supported the acquisition of Everise by Brookfield Asset Management (NYSE:BAM) in January 2021.

One such acquisition that Everise made was Hyperlab, Southeast Asia's leading Conversational AI firm, which Chris Co-founded in 2016. There he led Hyperlab's product marketing and consulting services before being acquired by Everise in 2018, when he shifted into the CMO role.

Other notable awards and accomplishments include an EFFIE and Mumbrella’s Campaign of the Year. Chris is also a multiple-time Malaysian and APAC EFFIE Awards Judge, a STEVIES Awards judge, and has contributed articles for Chatbots Magazine, TechinAsia, Marketing Magazine and Customer Think on the intersect of technology and customer experience.

Chris Iki has more than 28 years of experience as a marketing professional, working on managing global brands in the U.S. and overseas.

After joining TBWA\ in 2004, Chris was assigned to work on the Nissan global account based in Tokyo out of TBWA\HAKUHODO International, formerly called G1\Worldwide. Over the course of 8 years, as the Global Account Director, Chris led the Nissan global account team in Japan and worked closely with TBWA\ agencies across 14 countries, including the US and Europe.

Chris started his career at Wunderman in New York working on the American Express Platinum and Optima Cards. During this time he also served as a key member of the team that launched the Optima Card in Japan. Since then, Chris has worked on clients such as VISA International / USA, National Football League, Apple, Gore-Tex, United States Postal Service, Harrah’s Casinos, and AT&T, all of which has provided for his unique combination of management, branding and holistic communications credentials.

As the Chief Operating Officer of TBWA\HAKUHODO, Chris continues to lead the agency down its path of success, including its tenth year of being named Japan's Creative Agency of the Year and 2018 and 2020 Agency Head of the Year by Campaign Magazine.

A young-at-heart veteran with 24 years’ experience, Christina started her career as a ‘grad’, at Unilever. After getting that solid grounding in marketing and category management, she jumped ship and found a permanent home as a brand and communications strategist where comms theory crashed into sociology with a little side of pop psychology for good measure. It was the goldilocks of roles for her, understanding people and even herself a little better. Since then Christina has contributed to award-winning, effective campaigns across an array of clients (ALDI, Government, FMCG) and is most proud of the behaviour change work she has been part of in both the commercial and social marketing sector.

An industry commentator and regular panellist on Gruen (ABC), Christina has led BMF to be the most effective agency in Australia, in 2017 and in 2019, and number 3 in the world in the WARC Creative Effectiveness ratings. Whilst she’s driven to deliver creativity that’s effective, it’s superseded by being mum to her two kids, the mini schnauzer, Ziggy and doing ‘life’ as best she can alongside her partner Mark.

Cindy has 25 years of media experience, of which 23 are with GroupM agencies: Mindshare and Wavemaker. For many years, she worked on global brands in Malaysia such as Nestle, L’Oreal, GSK, HSBC, Pizza Hut and many others. Her responsibilities include delivering media strategy and innovative solutions to the clients in her portfolio. During this period, her clients were recognized at Malaysia Media Awards, Effie Malaysia, A+M and others.

Currently as APAC Managing Partner for Wavemaker, Cindy is responsible for the media investment of Huawei in the APAC region, which covers 14 countries. She heads client engagement, supporting Huawei and activating new business initiatives in the region.

Clara is the President of Ogilvy Public Relations Hong Kong & the Asia Corporate Reputation Practice Lead.

Clara has been leading the transformation of Ogilvy PR & Influence in Hong Kong in the past two decades, including founding its Travel & Tourism Practice and establishing one of Hong Kong’s first Social Media & Content hubs. Today, Ogilvy is widely recognized as the most awarded PR consultancy in Hong Kong, known for its influence, creativity and effectiveness. In December 2022, Ogilvy PR was triple-crowned by Campaign Magazine as 2022 Asia Pacific PR Network of the Year, Greater China and Hong Kong SAR PR Agency of the Year.

A brand-building and communications veteran, Clara has extensive experience in counselling the world’s leading brands on their positioning, reputation management, strategic communications and go-to-market strategy. In 2014, Clara was honoured “Distinguished Professional of the Year” by Hong Kong Public Relations Professionals’ Association (PRPA) and “Hong Kong PR Agency Head of the Year 2014” by MARKETING Magazine.

Outside of work, she actively contributes to her community, currently serving on the board of The Investor and Financial Education Council and the Hong Kong Federation of Youth Groups. She’s also an advisor to the PRPA and Hong Kong Management Association’s Sustainability Committee.

Dheeraj is the author of two bestsellers on the Indian consumer market - India Reloaded, and Consumer India, which is a recommended read at Wharton Business School’s course on emerging markets. Dheeraj hosts a podcast, Speakeasy with Dheeraj Sinha, where he discusses leadership, start-ups and brands in the new-age with global leaders.

When Dheeraj took over as CEO in 2018, he set the vision for Leo Burnett to be India’s No.1 new-age agency. By 2022, Leo Burnett has grown 40% in revenue over 2018 and almost 30% of its revenue came from new-age clients. During this period, Leo Burnett was named the APAC Agency of the Year at Spikes Asia Awards, Creative Agency of the Year at the One-Show Abby awards at GoaFest, won several Grand Prix’s at Cannes Lions, and was awarded Leo Burnett’s Global Agency Office of the Year amongst 86 offices. It has featured in Fast Company’s list of Top 20 World Changing Ideas and Innovation by Design Awards twice in a row.

Dheeraj has won the Jay Chiat Planning Award, the Asian Marketing Effectiveness Award and the Yahoo Big Idea Chair. He is a three times winner of the Atticus Awards (WPP’s award for best published thinking). He has served on the jury of Spikes Asia Effectiveness Awards, APAC Effies, Tangrams and Asian Marketing Effectiveness awards amongst many others.

As SVP Managing Director Asia, Dot is responsible for leading R/GA across Singapore, Japan, China and Indonesia.

A growth MD with over 17 years of experience, Dot leads teams across Innovation & Digital Transformation, Brand Strategy & Design, Products & Services Design and Creative Communication in Asia.

Under her leadership, the Singapore office grew 3X and was recognised as Southeast Asia Consultancy of the Year (2020, 2019), Southeast Asia Brand Experience Agency of the Year (2020, 2019), Southeast Asia Best Place to Work (2022, 2019), Southeast Asia Mobile Agency of the Year (2019).

Prior to leading the office, Dot was Group Director managing all of the Unilever business, leading a team across multiple brands and disciplines of work and driving account efficiency while championing creative solutions for business goals. She also led the Nike relationship, before leading as Global business lead on Nikon.

She has also been recognised by CampaignAsia and named on the 40 under 40 list.

22 years of experience in advertising, brand marketing communication, activation both above the line and online in diverse categories; health and beauty, beverage, household care, home appliances, finance and banking, insurance, hospitality, etc. JWT and Dentsu are among other network agencies she has been with throughout her career.

3 years experiences as the head of research and insight unit at Dentsu Thailand that incorporates data and introduces new technologies i.e., biometric research, social research, virtual ethnography, etc. to innovate new research designs and methodologies to serve today’s client’s expectation with more accuracy but less budget and time.

An experienced brand manager and a co-founder of an entertainment company producing a TV program for kids broadcasted on national channel, No.3.

Co-partner for a startup project selected to participate in DEPA’s training and pitching program.

A dropout from mass communications school, the chanced encounter with a career guide while working in Borders Bookstore pointed to an option called copywriting. Many moons later, his misdemeanours on behalf of reputable brands have been featured on CNN, Contagious, Mashable, PSFK, Fast Company and somehow even Teen Vogue. He has played jury at Spikes, Adfest, One Screen Film Festival, ECI Innovation Award, Citra Pariwara - including Head of Jury for Brand Activation at the Gong Show. His recent exploits include bagging Singapore’s only Gold for PR at Adfest for Warner Music, and a Gold APAC Effie for Guinness.

None of which matters to his wife. Till he fixes the wonky tap at home.

Emmanuel has been recently appointed as the Chief Strategy Officer of TBWA Asia and the Global Lead Strategist for McDonald’s.

Previously as a global planning director, he had worked on several global accounts such as AirBnB, Air France and McDonald’s. His work has been multi-awarded for its data-driven approach at the Effies Festival (18 Effies since 2012 including 2 Grand Prix) and its creative strategies at Cannes Lions (4 Lions).  

Prior to this position, he worked at TBWA\Shanghai from 2012 to 2015 as an Integrated Planning Director. There, he also built the Insight & Strategic division for Integer China – TBWA’s shopper marketing agency. 

Other notable accounts from Emmanuel’s vast experience include Dom Perignon, Nissan and the account that marked the start of his career – American Express, which he led strategic guidance for at OgilvyOne Paris.

For the past 30 years, Eric Chang has specialized in marketing, direct marketing, Customer Relationship Management (CRM) and digital marketing.

An expert in the theory and application of integrated marketing and digital marketing, he is one of the few people in experienced at practically executing CRM from marketing and digital perspectives. He has advised clients in a wide array of industries such as finance, communications, high-tech, telecom, automotive, and fast-moving consumer goods.

He currently serves as Chairman & CEO of McCann Taiwan, helping promote the development of digital business, providing clients such services as branding, digital marketing strategy, digital media planning, CRM strategy consultation, direct marketing and communications planning.

Eric used to work at OgilvyOne Taiwan as MD and Vice-President in Asia Pacific.

Eric earned a master’s degree from the University of Wisconsin in Madison and also a professor in National Cheng-Chih University in Taiwan.

Erick Rosa was born and raised in Rio De Janeiro, Brazil.

His career as a creative has spanned roles with Leo Burnett in Portugal, and with JWT, FCB and Havas In Brazil.

And before joining Publicis Groupe as CCO in Japan, he was the Executive Creative Director at Mullen Lowe Singapore for four years.

Throughout his career Erick has had the privilege to work with some amazing, creative people and was very fortunate to be part of teams that have won several awards, several times.

These include Cannes Lions, D&AD, The One Show, Clio, NY, London, ADC, EL Ojo, El Sol, CCP (Portugal), CCSP (Brazil), Spikes Asia and agency of the year for two consecutive years in Singapore.

And finally, Erick has served as jury in most of the major award shows– across the globe - among them: Eurobest, Spikes Asia, Adfest, and twice at The Cannes Lions Festival.

Eugenia is the Managing Partner of GOODSTUPH, an independent Creative Agency in Southeast Asia that does platform agnostic advertising with the goal of making consumers fall in love with brands.

100% independent since day 1, GOODSTUPH has made a name for itself by delivering on award-winning campaigns year after year for the likes of Netflix, Riot Games, Twitch, HBO, United Overseas Bank and Hewlett-Packard, Unilever and other large corporations.

Eugenia’s work has won over 70 awards to date. Through her leadership, GOODSTUPH clinched Hall of Fame Specialist Agency of the Year 2016 – 2018, Hall of Fame Independent Agency of the Year 2017-2018, Campaign Asia Singapore’s Independent Agency of the Year 2017-2018, Campaign Asia's Social Media Agency of the year Southeast Asia 2017/2022, Specialist Agency of the Year Southeast Asia 2018/2019/2022 and Marketing Magazine’s Social Marketing Agency of the Year for 9 consecutive years.

She has been named Top 50 Southeast Asia Women of the Future 2018, Campaign Asia – Women to Watch 2017, and won Hall of Fame’s Business Lead of the Year 2018.

Fern recently joined Deloitte in Australia in the newly created position of Marketing Director. Overseeing marketing strategy and execution for the professional service's firm large Consulting business.

Previously Fern was an MD of Edelman Australia, then Executive Vice President, Integrated, APAC at Edelman and Global Strategy Lead, PayPal.

An awarded brand builder and agency leader with 20+ years in the industry, her vast experience spans brand strategies and creative within tech, CPG, F&B, travel, automotive and lifestyle. It is her passion to develop holistic campaigns with clients’ business objectives and brand essence at heart. Her experience in building and guarding trust in brands ensures strategic, impactful campaigns.

Responsible for driving best-in-class work across Edelman, Fern delivered integrated strategy, creative, content, social, paid media, design, UX and web development.

Fern has led insight-driven, award-winning work for a diverse portfolio of clients, winning APAC Effies for PayPal and HP. Before moving to Australia, she spearheaded international campaigns for brands across the P&G, Diageo and SABMiller portfolios, earning a marketing excellence award globally.

Passion for purpose combined with business impact drives Fern – besides supporting the strategic repositioning of Audi UK, and purpose-focused programmes for the car brand, she continues to work with multiple brands including IKEA and Unilever. She also served as strategic advisor to the Global United Nations' Develop Program, The Lion's Share.

In 2022, Fern joined The Marketing Academy alumni, the distinguished scholarship creating outstanding leaders in marketing, media and creative industries.

Fred leads strategy for Ogilvy Singapore's largest client group and Ogilvy PR. He has spent 18 years in advertising, digital and PR agencies.

In 2015, he won a gold APAC Effie at the first time of asking, for McDonald's; incredulous but emboldened, he then helped Ogilvy to top the Singapore Effies for its first two times ever, and was named Campaign's SEA strategic/brand planner of the year in 2022.

He's glad to be back where it began.

Ganapathy serves as the Deputy Chief Strategy Officer at Ogilvy India, where he has partnered in the development of iconic and successful campaigns for leading brands, including Cadbury Dairy Milk, Savlon, Bournvita, Bajaj Pulsar, Fevikwik, Cadbury 5Star, and Cadbury Perk. His contributions have been instrumental in their business growth and success.

Under Ganapathy's leadership, Ogilvy India has fostered a culture of creative collaboration and effectiveness, resulting in numerous awards for outstanding work in both creativity and effectiveness. Notable achievements include India's first IPA gold for Cadbury, India's first Cannes Grand Prix for Creative Effectiveness, and several Grand Effie winners across APAC and India.

With seasoned experience across marketing, advertising, digital and data marketing, Gary Chi is the CEO of Dentsu Creative & Isobar Taiwan where he leads and transforms the leading digital agency into the experience-led full service agency with truly end-to-end brand and experience transformation capabilities.

An active enthusiast in the Advertising & Marketing community, Gary is currently the President, IAA (International Advertising Association) Taipei Chapter and had served as the Chairman of Taipei 4A and Chairman of ABC (The Audit Bureau of Certification R.O.C), Taiwan. He also has lots of experience with award judging, such as the APAC and Greater China Effies, 4A creative awards, TAAA Times awards and DSA awards.

Gino leads the strategy function at BBDO Guerrero, a multi-awarded marketing communications agency dedicated to its mission to bring Filipino creativity to a world stage. A strategist by training, Gino brings 20+ years of hands-on strategy experience for brands at the local, regional and global levels.

Before joining BBDO Guerrero, Gino was VP - Corporate Strategy at SM Supermalls, one of SEAsia’s largest mall operators. At SM, he looked after the growth strategy for the business, guided the development of new malls and expansion projects while overseeing marketing for the group’s Premier Malls.

Prior to SM, Gino was Chief Strategy Officer at McCann Worldgroup Philippines, the country’s largest marketing communications agency at that time, where he led a diverse team of strategists covering expertise in brand strategy, social media, healthcare, eCommerce, digital media and data analytics. Under his leadership, McCann Philippines was a consistent Effies winner, for brands like Jollibee, Nestle’s Kit Kat and the Metro Manila Development Authority.

Thanks to frequent travel through the years, Gino is an “anyvore” who will try anything at least once. From river eel in Cambodia to reindeer in Finland and biltong in South Africa. He is partial, however, to a well-made Filipino sinigang.

With more than 25 years worth of marketing communications experience under her belt, Golda has managed a comprehensive array of multinational and local brands such as Unilever, Shell, Nestle, Johnson & Johnson, Del Monte and McDonald’s.

Golda worked with the best creative shops like BBDO, TBWA and Leo Burnett and has helped win numerous local and international awards, including the Philippines’ first and second Gold Cannes Lion during her first stint at JWT Manila.

Under her steadfast and caring leadership, she delivered significant growth and profitability year on year. In 2019, she was appointed as CEO of Wunderman Thompson Philippines. In March 2021, WT won the country’s only GOLD for Globe “A Star Wars Experience for All” campaign in Digital Strategy at Tangrams. In September 2021, WT won Best in Management of Business at the 4As AOY Awards which celebrates creativity in driving growth, fiscal and people management. In 2022, WT won 4As AOY Best in Industry Leadership and Community Service for the country’s vaccination confidence campaign “Safe Together. Vaccine for All.” and CHR’s ”Safe Space Now: Right the Ride” addressing sexism and misogyny in public spaces. The campaign also won the Lotus Roots award at the AdFest in 2022.

After graduating from University of Tokyo in 1995, Goro started his career at Hakuhodo as a marketing planner. In 2005, Hakuhodo appointed Goro to complete an internship with Tequila London and Wolff Olines, studying data marketing and branding in London for 2 years. From 2013 to 2020, Goro was a Managing Director of Hakuhodo Institute of Life and Living ASEAN to oversee Hakuhodo group office in South East Asia. Currently he is a General Manager at marketing division in hakuhodo HQ.

Gosia Rzymska-Rakowska is the Head of eCommerce in Publicis Groupe, SEA, a team she first joined 6 years ago. In her 15 years in the industry, she gained digital marketing and eCommerce experience on client, publisher and agency side. During those years she’s worked in Poland and Singapore with clients from various industries: FMCG, finance, automotive, telco’s and more. She takes a great pleasure in being a part of multimarket and multicultural projects, and believes that building the right relationships drives success in such setups.

Fairly new to advertising awards judging world, she was D&AD Judge for eCommerce category in 2022, and enjoyed it a lot. Working with media focused teams, she has deep passion for creativity and constantly looks for creative angles to deliver work for eCommerce related projects. Focused on sustainability and responsibility of advertising industry in this area, she makes this aspect an important part of her judging criteria.

Tay Guan Hin is the Creative Chairman of BBDO Singapore. He is a profound alchemist of creative success in a team working on the most creative agency worldwide networks, like JWT, Grey, Saatchi & Saatchi, and Leo Burnett. Guan's role continues to deliver insightful creativity that builds on digital and innovative engagement to increase brand preference: for Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, by improving their market share and solving complex business challenges. He operates well within this complexity, always matching flawless execution with inspiring creative ideas staying true to the brand's DNA. Besides serving as the first Asian Cannes Lion Jury President, he currently sits on The One Club International Board of Directors.

A charismatic speaker, he gets invited regularly to open keynotes at Tech Week, Digital Content Marketing Summit, Adfest, Spikes Asia, including the E-Commerce Expo. As newly appointed President of the Asia Professional Speakers Association, he uplifts the speaking community by creating innovative programs and events.

Hal Ito is President of BBDO Japan, leading all the major multinational brands including Meta, Mars, VISA, Phillip Morris, Starbucks, Champion, SAP and others.

Besides branding and creative expertise he has also experienced the most innovative channel and media media planning as Managing Director of PHD Japan, an Omnicom global media agency. Before BBDO, he was in JWT Japan as SVP, the worldwide director for major Japanese client expanding to Asian markets and in FCB New York as VP for Asia Pacific market. He delivered seminars and lectures at various occasions such as Japan Advertisers Association and the Graduate School of Tokyo University. A winner of major creative awards including Cannes and D&AD.

With two decades of experience spanning the UK & Australia, Hannah has built extensive expertise in consumer behaviour, insights and analytics, marketing strategy and creative effectiveness.

Spending 14 years with Kantar, she developed and led brand and communications research for a range of global clients such as Nestle, Unilever, Coca-Cola, Expedia, Disney Channel and IKEA.

This was followed by a four-year stint in-house leading the insights function at retailer ALDI Australia. During her time there, she was part of the team that won the Effie's Most Effective Advertiser three years in a row and the B&T Marketing Team of the Year Award. In addition, she played a key role in helping both ALDI Australia take home three Ad Campaign of the Year Awards, a Grand Effie Award, and a Spikes Asia Grand Prix.

Recently joining creative agency BMF Australia as Head of Effectiveness, she is working to harness data, analytics, and insights, to further their industry leading culture of effectiveness.

Hans’ foray into advertising began when he was casted for an ad in the Philippines 28 years ago. Today, he works behind the scenes as Regional Chief Operating Officer (Asia) at BBDO.

Hans is one of the emerging crop of agency leaders with a background in brand strategy. He helped establish the agency’s planning capability in China and built what industry-practitioners in the market consider “The West Point of Planning.” He also helped establish BBDO Voices, the agency’s in-house insights program which he has since expanded to the rest of Asia. While Chief Strategy Officer for BBDO Greater China, BBDO campaigns won more than 50 strategy and effectiveness awards in the region, and was named Campaign Magazine’s Greater China Planner of the Year in 2013.

Since expanding into a general management role, Hans was one of the key architects behind the agency’s impressive new business streak which most recently includes wins such as Goodyear, Brown-Forman, and EiM in the region; and Volkswagen, Intercontinental Hotels Group (IHG) in China. He also helped reposition Energy BBDO Shanghai to become one of the most recognized digital and social activation agencies in the market which won multiple Social Media Agency of the Year honors from Campaign Magazine.

Hiroaki Mori graduated from Waseda University in March, 1990 and joined Hakuhodo in April of the same year where he built his career working on accounts in the in the automobile and electronics industries and learning the ways of business in the advertising industry in Japan. In 2005 he was transferred to TBWA Chiat Day LA office to expand his experience and perspective. In 2006 he returned to Japan as a core member of TBWA HAKUHODO Japan. In 2009 he was appointed COO of TBWA Hakuhodo China where he ran the office as well as the main client of the office. In June 2015 he was promoted to Chairman & COO. He expanded his role further to oversee in addition to main office of Guangzhou, Beijing, and Chengdu offices, as well as pursue new business. Hiroaki Mori was appointed Representative Director, President & CEO of McCann Erickson effective September 1, 2017. Hiroaki sits on the board of the International Advertising Association in Japan. In October 2021, he was also appointed as Director, Managing Director of CRAFT Worldwide Japan.

Hiroyuki is responsible for presenting solutions to business and social issues. He joined Dentsu in Tokyo in 2000 after a successful career in finance and trading. Since then his expert counsel on management, branding and marketing issues has helped clients in a wide range of sectors advance their business.

Huw rejoins the Effie jury from Edelman Hong Kong where he is APAC Head of Strategy.

I have been lucky enough to launch and work with brands all over the world. I have spent the last seven years living here in Hong Kong and working throughout the region. I love the Effies because they are proof that great creative work is the inevitable result of good thinking - creative brilliance is creative effectiveness. I'm particularly interested in work that uses creativity to 'beat the system' and gets disproportionate coverage for its media spend.

Hwee Peng is the co-founder and Creative Partner at Blak Labs Singapore and Myanmar, an intergrated Advertising agency. With strong digital and branding experience, Hwee leads the way with her social and content creation, especially in mobile.

She believes in hard work, the right attitude and passion.

Imran Afzal is the CEO and co-founder of VOWEL, a full-service advertising agency with emphasis on creative, content & production.

Before this, Imran was the CEO of JWT Pakistan. With more than two decades of industry experience of working on brands like Coca-Cola, Unilever, Pepsi, Shell, Nestle, BAT, Honda and many more, Imran is a specialist in the management of brand architecture and brand building, as well as a leading expert in Pakistani consumer psychology.

Imran started his career at Publicis in 1999 with HP as his first client, there was no looking back since then and his career steered through McCann, Ogilvy, Dentsu and landing him at JWT in 2009. In 2011 Imran was tasked to establish Walter Pakistan a division of WPP where he and his team won Pakistan’s first ever APAC Effie Award in 2013 for a Pepsi Pakistan campaign.

Jamil has worked as a creative for over 15 years. His career has spanned the UK and Australia, working for a spread of the world's best agencies and crafting everything from global TVCs to fame-making activations. He’s won stuff, judged things and spoken in places, but none of that compares to cracking a brief and helping juniors rise in their careers. He lives every day by his Ad School Tutor’s wise words - a great idea should fit on a post-it note.

A career that has spanned three continents, every conceivable category and almost every platform.

Jennie started her creative career in the none-too-glamourous world of direct marketing. She dreamed of the day she would finally get to write a tv commercial. But until then, she learned the fine craft of copywriting, the importance of storytelling - and a thing or two about strategy and discipline. She eventually helped create some of Australia’s most loved campaigns – from Tim Tam to Toyota.

In 2006 Jennie moved to BBDO Dubai to take on the global creative lead role on the Emirates Airlines business. She later became the first female ECD in the UAE and was a co-founder of the Dubai Creative Club to foster the region’s burgeoning creativity.

Jennie called Singapore home for eleven years - eight of which she spent within the Publicis Groupe. Now back in her hometown of Sydney Jennie is ECD at Deloitte Australia.

She considers herself to be a true hybrid creative and a frustrated planner. On the award front, Jennie’s work has been recognised at Cannes, D&AD, One Show, NY Festivals, Clio, Dubai Lynx, Spikes Asia and Effies.

Having earned a degree in advertising from Shanghai University, Jeremy joined McCann Worldgroup / Automobile Division SGM Works in 2006. During his time at SGM Works, he served two major GM brands - Chevrolet and Cadillac for nearly 10 years. He then focused on brand Coca-Cola and some public service film projects. During his time with McCann he spent one leap year in English study and subsequently went to New York City and worked as a photographer assistant at Monte Isom Studio.

In late 2016, Jeremy became the co-founder of MATCH Communications. Only in five short years, MATCH has become one of the most prestigious creative hot shops in Shanghai.

Jeremy was the jury member for London International Advertising Festival in Las Vegas, 2019. He is also a visiting professor at Ad School of Jilin Animation College / Changchun and Shanghai Normal University. He became an instructor at ONE SHOW China Youth Innovation Camp, and a member of Longxi Youth Award Jury Board. Jeremy guides the upcoming generation on their path as promising creative talents.

Jeremy has won numerous awards such as D&AD, Cannes, London Advertising Festival, New York Festival, Crystal, LongXi, EFFIE, ROI, and China 4A Awards.

His Motto - Kidult Forever

Jessica has over fifteen years experience working with some of the world's leading companies, including Coca-Cola, Unilever, Heineken, Microsoft, Mondelēz, L’Oreal, Google, Mastercard and Mars.

Jessica has led integrated teams that span advertising, digital, production, PR and shopper marketing at a regional and global level and prides herself on working closely with clients to unlock great brand work that will drive sales.

A passionate advocate for the power of creativity and the cultural impact of brands, Jessica has worked across multiple award winning campaigns for brands like Dove, Coca-Cola, Snickers and Heineken.

Now as SVP, Client Leadership APAC, Jessica oversees the Media.Monks client teams across the region, making sure the world class capabilities of Media.Monks are synced up to drive success for all clients in Asia-Pacific.

Jessica is a frequent public speaker/panelist at industry events, focusing mainly on the importance of creativity, diversity and representation in creative agencies.

Named one of the 50 most influential people in Advertising & Media Industry in India by the ET Brand Equity in 2019 Jeetu is one of the foremost Strategy leader in the sub-continent.

Under his leadership McCann Worldgroup India rose to become the No. 1 agency office in the world in the WARC 100 rankings for advertising effectiveness in 2019. He also led McCANN India to become Global Agency of Year at Jay Chiat Strategy awards 2018. MWG India has been the India Effie Agency of the year successively for the last 4 years since 2018.

He been a prolific winner of more than 100 Effectiveness and Strategy Awards across the globe ranging from India & APAC Effies, WARC, AMEs, the APPIES and the 4As Jay Chiat Strategy Awards.

He’s been awarded the South Asia Strategic Planner of the year by the Campaign Asia Magazine twice In 2012 & 2016. He also has been a recipient of prestigious Atticus award for Original thinking in Marketing & Advertising.

He is also a thought leader and his articles & views have been featured in leading Indian publications like the Times of India, Financial Express, The Hindu, The Economic Times & CNBC.

Jo is the CEO of Publicis Communications Singapore, responsible for development and growth of the Groupe’s creative agencies in Singapore, responsible for ensuring that the agencies are evolving in line with clients’ needs. She is also Chief Growth Officer for Publicis Groupe Southeast Asia, leading the development of Power of One solutions for clients, driving new business development and the growth of Publicis Groupe’s profile in Southeast Asia.

A creative-driven CEO who started her journey in Publicis Groupe at Leo Burnett and growing through the ranks to lead all agencies of the Groupe. In her prior leadership roles in Leo Burnett Vietnam, she helped drive the Agency's recognition as the Gold winner at Campaign Asia’s Agency of the Year for four consecutive years, Agency of The Year for Mobile and over a hundred industry awards for work on key Clients including Samsung, Heineken, Mondelez and Nestle.

She has been instrumental in building a formidable reputation for Publicis Groupe’s creative services, as well as advancing new models for clients contributing to the expansion of capabilities and supercharging the strength of media and digital functions to deliver the Groupe’s Power of One promise.

Spearheading agencies of diverse expertise including Leo Burnett, Publicis, Saatchi & Saatchi, Starcom, Zenith, Spark, Digitas, MSL and Prodigious, she is fueling effective collaborations to help Clients unlock growth in this platform world.

Kazz is a globally recognized, multi-award-winning creative with more than 20 years of brand-building experience in the U.S. and Japan. He started his professional career at R/GA New York as a motion designer in 2004. Later joining Leo Burnett Tokyo to lead the creative works on various global brands. In 2019, Kazz joined MRM/Tokyo and after four years as Executive Creative Director, Kazz was appointed to Executive Creative Director of McCann Worldgroup and he is driving work to ongoing creative excellence, working continually to elevate the team’s commitment to innovation, technology and the power of creativity.

Leigh is C3PO (Chair 3meritus & Product Officer) of MullenLowe TREYNA, founder at Talent Is Everywhere, and Senior Advisor at Edukasyon.ph.

She served on the IMMAP Board from 2016-2021, holding the office of President in the last year. She co-chaired IMMAP DigiCon, the country's largest digital marketing conference, from 2018-2020.

She entered the Creative Guild Hall of Fame in 2015. Winner of the country’s first gold Clio, she has received awards at Cannes, D&AD, One Show, ADC, Spikes, WARC, and more. She was the jury head of the inaugural YouTube Ads Awards in the Philippines in 2018, and YouTube Works in 2021.

Leigh is a co-founder of Dama Ko Lahi Ko, a movement launched in 2021 that aims to spotlight Filipino culture on the global stage.

As @leighpod, she creates content around art, writing instruments, technology, and culture. She has held workshops on everyday creativity, journaling, and making a mess in Manila, Chicago, and San Francisco.

Lew Bentley is the owner and Head of Strategy at Energi, an agency that specializes in demand generation, shopper marketing and customer experience.

Lew has many years' experience as a strategic planner for agencies such as Clemenger BBDO, M&C Saatchi and The Campaign Palace, and as an independent strategic consultant and researcher. He has designed the strategy for many campaigns that have seen success at Effie and creative awards both in New Zealand and internationally. He has also been the Convener of Judges for the New Zealand Effies for five years, and the Beacons (media awards) for three years.

Lisa Fedyszyn is Executive Creative Director at Special, Aotearoa, New Zealand. Which was named Campaign Brief New Zealand Agency of the year 2022 and Campaign UK Global Creative Agency of the Year 2021.

She’s passionate about creating work that makes a difference - throughout her career she has helped a man living with Motor Neurone Disease sell his unusable belongings in a digital timeline reflective of his deterioration, created the “Most entertaining recruitment film” (and most successful) for the New Zealand Police, which saw the largest intake of female and representative recruits ever. Encouraged overseas New Zealanders meddle in their own election, which saw seats in parliament shift for the first time since 1938. And brought TV characters back from the dead, in a TV show, to talk to New Zealand’s under-insured.

Lisa has worked across the Australian, New Zealand and North American markets, including Droga5 New York, DDB Aotearoa and Colenso BBDO. And her work has won Gold at Cannes, Effies, One Show and D&AD. She was recently named Campaign Asia’s ‘Creative Person Of The Year’. And when she was young she was named in Young Guns Top 10 Creatives of the Decade. Ah, those were the days. She thinks. She can’t quite remember, it was a long time ago.

Luke Brown is the CEO, founder and driving force behind Australian agency, AFFINITY.

Luke has divided his career equally between the disciplines of integrated communications, media and tech over the past 20+ years. Following a decade with some of the industry’s top multinationals, he uncovered a need for a very different type of agency. He started AFFINITY with data analysis at its core. AFFINITY is a data-driven advertising, CX and media agency and right now is Australia’s most effective digital/specialist agency for the last three years.

Along the way he’s garnered an impressive list of over 70 effectiveness awards and is a regular conference speaker including global events such as SXSW and IPA Eff Week to local events like Mumbrella 360 and ADMA Data Day.

Malati is the Chief Experience Officer at Wunderman Thompson, Singapore. Under the Experience umbrella, she has led the integration and building of 4 key capabilities - Customer Experience, User Experience, Data Analytics and Content.

A customer-first approach, she brings together rigor, curiosity and creativity to take the guesswork out of decision-making.

She has led behavior and sentiment change for Fortune 500 companies - Unilever, J&J, GSK, Samsung, HDB overseeing APAC, SEA, India & Singapore.

With over 20 years industry experience, she is a winner of multiple effectiveness awards including APAC and Singapore Effies.

Maria is Pakistan's first and youngest woman to reach the coveted list of Pitch Fanzine 100 Superwoman. She is an award-winning Creative Director and has served on global award juries such as Spikes Asia, Cannes Young Lions, Effie APAC Awards, and Mad Stars. She has also been featured on the Cannes "See It Be It" podcast.

Notoriously famous for being unapologetically fierce, Maria is one of the few creative directors in the country that can lead both digital and conventional portfolios. She currently works at BBDO Pakistan as Creative Director.

Furthermore, she co-founded SHERO SPACE, a mentoring and networking group for working women aimed at providing mentoring, grooming, and networking opportunities.

Having joined the agency as Senior Copywriter in 2013, Matt has created award-winning work for most of the agency’s clients, including Westpac, McDonald’s, Volkswagen, SKODA and Virgin Australia. He’s also been involved in more than half a dozen of the agency’s pitch wins. Matt was promoted to Creative Director in 2016 and made Deputy ECD in 2019.

In his 12+ years as a creative Matt has made campaigns for TV, radio, outdoor, social and digital. In addition, he made one giant lunchbox, minted 10,000 silver coins, designed an interactive piece of sushi and developed a bank account that now has over 60,000 customers.

Matt’s work has been awarded at global festivals and local shows in Australia and London, including Cannes, the Facebook Awards, Spikes, New York Festivals, LIA Awards, AWARD, Creative Circle and Campaign Big. He has consistently won or been shortlisted in DDB’s Global Creative Excellence awards and was DDB Sydney’s Employee of the Year in 2016.

In 2017, Matt was an inaugural participant of the Communications Council’s Emerging Creative Leaders Course. Matt has also tutored AWARD School, judged the AWARD Awards and Cannes Young Lions competition, as well as serving as a mentor for the Free The Bid program.

In 2022, Matt was named on Campaign Asia's list of 40 Leaders Under 40.

Winner of the Inaugural issue of ‘Top 25 Leading Lights in Kindness & Leadership’ in SEA Region in 2020 by the UK based Women of the Future program, Mazuin has also earned the distinction of being the First Malaysian business leader to feature in the prestigious 2018 FT HERoes Top 100 Women Leaders worldwide.

A three times winner of the prestigious CMO Asia’s CEO of the Year (2019/18/17) award, Mazuin Zin takes immense pride in helping transform Edelman Malaysia from a Pure-play PR Consulting company, to Malaysia's leading Communications Marketing & Creative business solutions firm with Strategy at its core. 

A proven business transformation leader, Mazuin is passionate about creating a workplace culture that empowers young leaders hone their both managerial and entrepreneurial skills in the real world. As she believes that ‘Shaping Talent & Culture’ is not merely a departmental function, but a key responsibility of the CEO.

In a career spanning two decades, Mazuin has led business transformation assignments at some of the country's most respected MarCom Consulting firms like MullenLowe Group, Leo Burnett Group and Ogilvy.

Mehak has over fourteen years of strategy experience and has played an integral role in the development and evolution of the function at DDB Mudra Group. Today, her mandate encompasses shaping the Group’s Digital Strategy practice, talent grooming, anchoring strategy for some of the Group’s largest integrated businesses as well as the Group’s New Business agenda.

While FMCG, Retail, and Media have been her areas of specialization, she has cultivated her experience with leading brands across categories.

Frequently awarded, she was selected amongst the top women leaders across DDB worldwide for the Women Leadership program - Phyllis Project. In 2019, she was amongst the four women shortlisted for the Economic Times Emerging Women Leader Award.

She has shaped the Effectiveness agenda at the Group, taking the agency from No 14 at Effies India to Top 3 in the last 7 years. In 2020, her efforts towards effectiveness, ensured Star Network won Client of the year; and in 2022, in winning Spikes APAC Agency of the year. She has also served as jury at Effies India 6 years in a row and had the opportunity to serve as Jury at prestigious shows like AME 2022, and PMAA Dragons of Asia 2022.

Key achievements
Michael is driving dentsu X, newly launched in Mar 2019 in China, to reach the vision of “Experience beyond Exposure”. In Jan 2022，dentsu X launched the “dentsu X Content Business Design”, the brand new BU to capture the new emerging trend of helping Brands/ Advertisers and ecosystems to achieve new growth by the new “integration” service by dentsu X, which is going to be a new specices of future agency in China. Michael Zhang is committed to driving business development and achieving new growth for brand clients in a new era.

About Michael
Michael started his career in Ogilvy Beijing and then joined the GroupM network, holding senior leadership roles in MindShare, MAXUS, MediaCom, and CEO of Neo@Ogilvy. Michael joined Dentsu China in May 2018 as CEO of Merkle &c. He graduated from Peking University with a Bachelor’s degree in law. Harvard Business School’s Advanced Management Program in 2011. Fan of Chelsea FC.

Noteworthy clients
Nestle, Polestar, Tencent, Sony Pic, WalMart

Michelle is a leading global communication executive with an international career spanning Asia, Australia, and Europe. She leads Edelman’s client organisation in APAC and its integrated services including creative, strategy and digital.

Returning to Australia in late 2019, she previously held global leadership positions for Edelman while based in London as Managing Director, Global Client Strategy, COO of Europe and Chair of the agency's global brand business.

Michelle advises boards and c-suite leaders on reputation and brand opportunities and is a keen advocate for shared value, the importance of trust building, and the responsibility of today’s business leaders. She is passionate about the role of creativity and is a sought-after speaker and judge at international media, marketing and creative festivals. She was the global President of the PR Jury at the 2019 Cannes Lions International Festival of Creativity.

Previously, Michelle worked in leadership roles at the WPP Group in Asia Pacific.

A mother of two children, Michelle is an active mentor and supporter of women in business and creative services. She is a member of the International Women’s Forum and is an active participant of Edelman’s Global Women in Leadership program, was a founding Board Member of the Global Women in PR network and was previously a Board Director of The Communications Council in Australia serving on its Diversity and Inclusion Committee. She is a current Non-Executive Director for the Australian Cervical Cancer Foundation and is a member of the NSW Advisory Board for food relief charity SecondBite.

Mohammad Akrum Hossain has been in the advertising industry for over 18 years. He has won over 100+ awards; including Cannes Lions, Global Grand Effies, AdFest awards, Madstars, APAC Effie Awards, and Spikes Asia awards. He has also served as a jury member at different award ceremonies such as Cannes, AdFest, and Ciclope Festival. Currently, he is the Executive Creative Director at Asiatic & by The Network, in Dhaka, Bangladesh.

His first brush with fame was when he joined Grey Dhaka, with HMBR's Impossipuzzle, which won a bronze at Spikes. Impossipuzzle was an impossible to solve puzzle that reflected the impossible to break HMBR bicycle locks. In 2016, he helped Grey Dhaka win the first ever Cannes Gold Lion for Bangladesh in the product design category with the Eco-Cooler - the world's first zero-electricity air cooler. In 2019 his Project AgroBanking went ahead to win Grey Dhaka 2 silver and 1 bronze Cannes Lions along with 9 Spikes including 1 grand prix and 2 gold. It was the world's first initiative to turn fresh fruits and vegetables into bank accounts.

His recent projects include but are not limited to the Child Marriage Prevention Loan and the Plastic Exchange Store.

Nick is a specialist in digital and data-driven marketing communications with over 25 years of agency experience gained from the UK, Australasia and, for the past 16 years, Asia Pacific.

Nick has been with McCann Worldgroup for over 12 years and currently looks after a team of 250+ staff across McCann Worldgroup Southeast Asia. Under Nick’s leadership, the Singapore office has been named Singapore's Digital Agency of the Year for the past 6 years running and Southeast Asia's Integrated Agency of the Year for the past 7.

Prior to joining McCann Worldgroup, Nick was the regional director of digital for Leo Burnett across Asia Pacific, and a Board Account Director at Saatchi & Saatchi, London. His experience spans a wide range of industries and marketing disciplines, and including the likes of Procter & Gamble, Unilever, Volvo, General Motors, Mastercard, VISA, Intel, HP, Microsoft and Cisco.

Nick has an MBA from Imperial College, London, a Masters degree from Edinburgh University and a diploma in direct and digital marketing from the Institute of Direct & Digital Marketing in the UK.

I'm a creative, digital and media strategist with 20+ years experience. I've worked in the UK, Thailand and Singapore and am now based in New Zealand.

I've spent most of my career in large networks, working with a mix of multinational and local brands across the Tech, Auto, FMCG, Financial Services and Travel categories.

Whilst I love seeing beautifully insightful, meticulously crafted ideas, nothing floats my boat more than solid proof points that those ideas have actually shifted the dial and helped deliver meaningful value for the clients that pay for them.

A 20 years experienced creative and storyteller, my work has been recognized in every major international creative and effectiveness shows and won top awards several time over, on almost every continent and in all categories from out of home and film to experience, influence, mobile and direct. One Show Gold pencils, Cannes Gold Lions, Grand Clio Awards, D&AD pencils, New York Festival Golds, Gold EFFIE awards and many others.

In 2013, I started working in Asia with Ogilvy Singapore where I have been in charge of global and regional accounts. From Allianz to Philips, Unilever to Mondelez and Coca-Cola, I have been instrumental in delivering award winning work on almost all the brands I have been involved in.

Since 2020, I am Chief Creative Officer of Ogilvy Singapore and Malaysia.

BBDO China, Chief Creative Officer, 2021– Present
Proximity China, Chief Creative Officer, 2018 – 2021
BBDO& Proximity China, Executive Creative Director, 2016 – 2018
Proximity China, Execution Creative Partner, 2015 – 2016
Proximity China, Creative Partner, 2014 – 2015

A female creative lead, tender yet tough. She is China’s youngest Chief Creative Officer in advertising & communication industry, always bringing in bring a fresh perspective. She was awarded the 2021 CAMPAIGN ASIA 40 Under 40 and on the 2022 Clio jury and New York AD festival jury.

After winning the first International Advertising Awards in 2004, Nicole started her journey in the advertising industry. With her 16 years of advertising experience and passion for creative work, she has been driving award-winning campaigns with wins in major award shows, including Cannes, Ad fest, AME, Effie, Chang Cheng grand prix awards etc.

As a copy-based creative person, Nicole loves to start with what touches consumers’ hearts. Helping brands to build up distinctive characters and getting consumers to be part of the brand belief is her everyday job. She has passion in bringing out the beauty and confidence inside women – from the work for Estee Lauder, Watsons etc.

Through her work, you can always feel her enthusiasm, empathy and care – Feel her power through her work – “To the greatness of small” for Alibaba Olympics.

Paroma leads Healthcare at GroupM, India and is responsible for innovative thinking that delivers growth both for the agency and its clients. Paroma has two decades of experience in communication, across categories(B2B and B2C), Social Behaviour Change, Healthcare and Politics. She is passionate about understanding people and exploring the role of communication in effecting meaningful action among communities.

Pathamawan, or Linda to clients and colleagues, joined GroupM in 2006 as Insights Director of Mindshare Thailand. She became Managing Director of Mindshare in 2014, and subsequently Group CEO in 2022.

Her career began in 1990 as AE trainee at Lintas (LOWE), where she was Account Director until 1995, when she joined Bates Thailand. She returned to LOWE in 1997 as Associate Director, was promoted to VP, and subsequently became a strategic planner.

Through the years she has wide experiences with a wide variety of brands ranging from FMCG to luxury brands.

Pat began his career in 1978 at Fortune Advertising, then Singapore's largest local advertising agency. Working on blue-chip accounts like Mitsubishi cars, Ikea furniture, and DBS bank gave him the perfect foundation for what was to follow.

In 1981, he joined Ogilvy & Mather, where he won his first major award for Philips, becoming the first Singaporean to feature in the prestigious One Show. At Ogilvy, he worked on many blue-chipped accounts like Carrier, BMW, and Shell. He then moved to Y&R in 1987, where he spent a large part of his career creating many award-winning and memorable advertising campaigns.

In August 2009, Pat left Y&R after 22 years to form Goodfellas.

Pat was the first Singaporean to chair the local Creative Circle Awards in 1995. In 2005 he was awarded Champion of the Creative Circle by the advertising industry. In 2007 he was voted Singapore's Creative Director of the Year at the Singapore Advertising Hall of Fame Awards.

In 1998, he co-wrote the short film 'OOPS', which was featured in the Sundance Film Festival.

Pat has won awards in every major international competition, notably the One Show, D&AD, Clio, New York Festival, London International, Communication Arts and Cannes. Besides winning awards, he has also judged many, including the APAC Effies and Cannes Advertising Festival.

Pat is a member of Temasek Polytechnic's board of governors and an Advisory Council Member of its School of Design since 1999. He's also the Vice Chairman of the Institute of Technical Education Design School Advisory Council.

Currently Greater China President of Edelman, Pully Chau has 30+ years of advertising, branding and management experience in Asia and 20 years in China in CEO positions. She is a highly innovative game-changer and successfully launched client-centric organisations to integrate all capabilities under one roof, e.g. One Samsung team, One Volkswagen team. Edelman is one of the top PR agencies in Greater China today with offices in 6 cities. Pully is leading a group of 400+ talents under Edelman family with a holistic spectrum of offerings in brand strategy, corporate communications, crisis & ESG advisory, integrated communications, media relations, B2B, data mining etc., specialising in Technology, Sports & Lifestyle, Health, Financial services, F&B.

Before Edelman, Pully’s acumen and experience in turning around businesses and transforming agencies (Cheil, Saatchi & Saatchi and FCB) to become profit centers with boosted collaboration and creative standard is evident. Pully has received numerous awards for her contributions within the industry including 30 Outstanding People over 30 Years by the China Advertising Association, and 21 Global Innovators of 2013 by Internationalist USA. Pully was Greater China President for Effie Awards from 2016 to 2018. She judged Cannes awards in 2013 (Creative effectiveness Lion) , 2019 (Industry craft Lion) and 2022 (Glass Lion).

Rana Barua is a renowned transformational leader in the Indian advertising industry and one of the youngest network CEOs, leading the fastest growing advertising conglomerate – Havas Group India as it’s Group CEO that includes 10 companies under 3 verticals – Havas Creative Group, Havas Media Group, and Havas Life Sorento.

Through his illustrious career spanning over three decades, Rana has led and built several successful companies and is widely revered for his business acumen. Passionate about policymaking, corporate governance and sustainability, Rana plays a prominent role in several industry bodies including The Advertising Club (TAC) Mumbai as VP, Advertising Agencies Association of India (AAAI) as VP and has ManCom member of International Advertising Association (IAA) since 2013. Rana is also a part of the esteemed committee at IFCCI (Indo-French Chamber of Commerce & Industry).

Rana has been part of several Indian, regional, and global awards. This includes, Afaqs Foxglove Awards, DMA EchoAsia, AME Awards. He was the Jury Chair at SAMMIE awards, and jury member at New York Festivals, APAC Effies, exchange4media News Broadcasting Awards, IMPACT's 50 Most Influential Women List 2020, Radio Forum, and many others. He was an esteemed advisory member at Indian Telly ADzAwards. Rana played a pivotal role in the resurgence of the Abby awards with its tie-up with One Show and Chairman of the AGC of The Abby One Show in 2022. He was also a grand jury member of United Nations WEP awards in 2022.

Rapeepun started her career at LINTAS as a media planner and later on moved to client service. Later at TBWA, she changed to the Planning & New Business department where she has stayed until present.

Rapeepun has an extensive experience in account management, especially regional accounts, being in charge of Johnson & Johnson products in Thailand for 16 years, appointed to Regional Director of Women’s health, Oral Care & Wound Care Franchise (Carefree, ob, Modess, Reach) during J&J ASEAN setup and closely involved with all development & production of regional campaign and materials (TVC, print, POP).

At TBWA, Rapeepun has taken care of a variety of brands from corporate branding to consumer products. She is also looking after all new business.

Rey Tiempo has spent the last twenty-plus years leading teams to award-winning creative and effective work in the biggest global and local advertising networks: Publicis Groupe, VMLY&R, Dentsu, BBDO and Leo Burnett. He has been ranked as the number 1 Creative Director in the country and has consistently placed as one of the top creatives in the region, with a body of work recognized in Cannes, One Show, London International, Spikes, Adstars, Adfest, Kidlat, Boomerangs, and other industry award shows. His most recent wins include the first-ever Spikes Asia Grand Prix for a gaming work from the Philippines, as well as multiple Grand Prix and Golds at Kidlat and Adfest.

A proven industry leader, Rey has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.

Gamer, columnist, musician, comic book enthusiast, and relentless collector, Rey keeps himself immersed in platforms by creating content. He releases original music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter, Bean. Rey has also recently launched his very own regular column at Adobo Magazine, the word on creativity. Titled “Game On”, it’s the first and only advertising industry column of its kind thus far, tackling the intersects of the gaming and the marketing worlds.

Richard’s marketing career spans Global Financial, FMCG, Lifestyle, Youth, Luxury, and Travel and Tourism Brands.

He has spent the past 20 years based in Asia working on local, regional and global strategic initiatives across the US, European, Middle Eastern and Asian markets.

He has worked with agencies including: Publicis, DDB, Bates/XM, M&C Saatchi, The Filter Group, Batey Red Cell, FIN International(UK), Strawberry Frog(NL) and Ion Global on brands such as ABN AMRO, Nokia, GE, Dubai Tourism, ESPN, Credit Suisse, HP, Kotex, Volkswagen, Kleenex, Tiger Beer, Emirates Airlines, Burger King, Mini, XBOX & Heineken amongst others.

Awards include One Show, Effies, Spikes, Creative Circle Awards, Hong Kong Design Awards, Cannes Cyberlions, Digital Media Awards, Appies, Asian Marketing Effectiveness Awards.

Past and Present Global/Regional clients include: Coca Cola, BMW, MasterCard, Nestle, P&G Oral Care (Oral B), P&G Health Care (Vicks), JJVC, Subway, Cigna,& Microsoft.

Outside of work Richard’s passion for music, art, design and pop culture manifest as a founding member of a Singapore based creative music &art collective, POOL, and owner of a Berlin inspired restaurant/bar In Hong Kong which functions as a platform and space for DJs, singers and visual artists.

My job is to ensure creativity and culture win.

Because when that happens, companies win better.

Last year my team of strategic misfits were awarded the 2022 WARC/Cannes Effectiveness Grand Prix, a Global Effie and countless NZ Effies.

They're alright. Better than me. Which makes me wonder why I'm here and not them.

With an MBA from Boston University, Rohit worked in Forex banking in London for 2 years before joining Contract, a part of the erstwhile JWT (now Wunderman Thompson) Group in 1990. 

Rohit is the Chief Strategy Officer for Contract; and also heads Core Consulting, the marketing & strategic consulting division of Contract . The range of assignments for Core Consulting include brand positioning, marketing strategy & plans, portfolio planning, service benchmarking, business models, mix development , innovation & NPD projects & marketing training.

Rohit has a passion for training and regularly conducts training programs & workshops in the field of strategy & marketing for a number of large companies, some of this across Asia Pacific; besides being guest faculty at some of the premier management institutes.

His white papers on areas of strategy have been awarded the Atticus Merit Certificates, the global WPP recognition for original published thinking. He has been a member of the Global Effies Jury; and of the Effies Jury in India for many years.

Over the years, Rohit has worked closely on a wide range of categories & clients that include Cadbury/Mondelez, Dominos, British American Tobacco, Unilever, HSBC, Whirlpool, Braun, Philips, Honda, Franklin Templeton and BAT.

Originally from Ireland, Rory has worked at agencies around the globe in Dublin, Sydney, London and he currently leads the strategy department at Special Group Auckland.

He’s created highly successful campaigns for brands such as Air New Zealand, Guinness and Tourism New Zealand that has seen him win Cannes Lions, D&AD and One Show Pencils.

At AMV BBDO, where he was a Board member, he won over 100 creative awards including 10 Cannes Lions and two Gold IPA effectiveness awards for his work on the Guinness ‘Made of More’ campaign.

His work for Tourism New Zealand, saw Special Group win New Zealand’s first ever Global Effie award for the campaign Good Morning World along with a number of ‘Campaign of the Year’ titles.

Under his charge, Special Group has catapulted to New Zealand’s leading agency, recently being awarded Agency of the Year for the third time in 6 years by Campaign Brief.

Rory was also recently crowned the Global Strategist of the Year by Campaign Magazine.

Since Rui joined Grey in 2010, he has been leading numerous successful campaigns with his purpose-led brand and creative strategy backed with unique cultural insights for Pantene's “#HairWeGo”, “Hairy Tale”, “#More Freedom to Job Hunting”, “#PrideHair”, and many other brands and clients such as P&G, Coca Cola, Volvo, Domino's etc.

He has won 3 Golds, 3 Silvers, one Bronze in APAC Effie Awards, 4 Silvers in AME Awards, and numerous creative awards such as Cannes(Finalist), One Show(Gold and Bronze), New York Festivals(Gold and Bronze), D&AD(Yellow Pencil), Spikes Asia(Grand Prix, Glass Spikes, and Bronze), and more.

Before he discovered the world of strategy and creative, he played in a band that released 3 CDs.

Rupert's career spans thirty years in some of London and more recently Auckland's pre-eminent agencies, working across all kinds of clients in all kinds of categories. Rupert has been at DDB Aotearoa for ten years, leading the group strategy team for the last seven years.

Rupert has always been a champion of effectiveness, with DDB Aotearoa currently NZ Effies Agency of the year, an award the agency has won three times under Rupert's steerage.

DDB Aotearoa prides itself on developing New Zealand's favourite campaigns along with its most effective campaigns. Drawing upon the enduring principles of Bernbach himself, the agency understands that deep, universal human truths unlock creativity that not only connects with people emotionally but also does so in ways that shape brand preferences and shape brand choice.

Rupert looks forward to judging the APAC Effies every year as fresh and inspiring ideas that have major impacts on client business always rise to the top.

Ryan Jordan is a Group Strategy Director at Bastion Shine.

Ryan is a brand strategist with a passion for behaviour and social change. His experience includes campaigns for The Movember Foundation and The New Zealand Heart Foundation. Ryan now leads the brand and creative strategy for New Zealand's largest telco, Spark, and New Zealand's most loved brand, Air New Zealand.

Ryan has judged at APAC Effies for the past 6 years, and is looking forward to reviewing the most effective creative work across the region.

With over 20 years’ experience in the industry, Ryan is one of the most awarded strategists in Australia - if not the world - having won over 30 effectiveness awards.

In his current role at Chief Strategy Officer of Ogilvy Sydney, he has led the agency to the number 2 ranking worldwide on the WARC Effectiveness Index.

During his career, Ryan has worked on a broad range of clients and categories, and currently leads a department that covers the Strategy disciplines of Brand, Behavioural Science, Business, Comms, CRM, Data, Digital, Social and UX.

Currently in his fourth consecutive Agency Turnaround, Sailesh has spent last 18 years across multiple geographical locations (Kuala Lumpur, Colombo, Mumbai, New Delhi) working across Brand Consulting and Advertising Agency business operations.

An avid proponent of Business/Marketing/Creative Effectiveness, Sailesh has earned the distinction of bringing home Asia's first Global Effie. He has led work across markets that has been awarded at over 250 Specialist Marketing & Creative Effectiveness awards regionally including Global Effie, AMES, APPIES, Dragons of Asia, Tambuli, MobEx, Marketing Events, CMO Asia, Effie, Loyalty & Engagement Marketing and more.

A regular columnist with Marketing Magazine Singapore, Sailesh has had the privilege of serving as a jury at:
1: Global Effie Awards: 2018, 17, 16 (moderator Asia-Pacific) & 14
2: APAC Effie Awards 2020, 19, 8, 17 & 15
3: MAA Globes 2019
4:: DMAi ECHO Asia Awards 2015
5: Effie Malaysia 2013

Sajju has an advertising & consulting career spanning 20 years. He has worked as a planner/strategist across markets in Asia, South East Asia, Middle East & North Africa managing strategy for marketers like Unilever, Nestle, Suntory Pepsico, Renault, General Mills, Sanofi, Perfetti, Etisalat, J&J & Tinder.

His work under brand strategy & marketing effectiveness has been recognized at Jay Chiat Day, WARC Asian Strategy Prize, Tambuli & AMES.

He has been consistently winning mobile & digital awards at MMA, MOBEX, EPICA, MENA Cristal & SPIKES.

He is a big believer in collabs. He loves experimental music and kicks and strategy that kicks.

LIFE OBJECTIVE: SIMPLICATE < br /> SUPPORTS: BREAK BUT BUILD APPROACH

With over 15 years of experiences in branding and corporate communications, Sasipa has driven the success of both local and global brands including Nestle, Milo, Charoen Pokphand Group, PTTOR, Thai Life Insurance and Tourism Authority of Thailand.

Her work has been recognized in effectiveness shows and won top awards including APAC Effie with high relevance of cultural, consumer insights and sustainability that lead to new business opportunity.

Shailesh is the CSO for the Wunderman Thomson Singapore office and the lead for the Unilever brands for Wunderman Thomspon. Before that, he was at Publicis Groupe where he has spent more than 11 and half years across three markets (Singapore, UAE and Indonesia) in various regional and local roles and before that in India at agencies like Contract, Ogilvy and Publicis.

Shailesh, is a well rounded strategist who started his career in account management. With 17 years of experience, Shailesh comes with strong leadership credentials, multi-category experience and an integration driven strategic approach across a multitude of categories and clients.

Shailesh believes that in a world that’s heading into AI, journey and experience based thinking, creativity and a grounded human approach still matter.

He has worked across global brands like McDonald’s, Oreo, Cadbury, KraftHeinz, Samsung, Marlboro, Nestle, Coca-Cola, SK-II, Tide, IKEA, HSBC, Citibank and many more…

Sharlene is a dynamic, results-oriented leader who is professional with experience across many industries and categories . Her key focus is to lead and drive digital transformation and organizational innovation within 4As in China where has been in tier 1 battle nowadays due to the complexity and digital emergence in the past decade. Before joined GREY, she was with Proximity China for more than 13 years and under her leadership, the agency won Gold at the 2019 Effie Awards Greater China and scored a Grand Prix at the Great Wall Awards. Proximity Shanghai office was ranked No. 34 globally by WARC 100 and named TOP 3 for Most Ideal Digital Agency in the R3 China 2020 Agency Survey report. Sharlene has been named 2022 Greater China Agency Head of the Year and Grey Group China won Gold as 2022 Greater China Content Marketing Agency of the Year by Campaign Asia after one year she joined Grey Group China.

Hands-on, full-on. Shaun is the driving force behind The Shout Group & FCB SHOUT, the #1 Malaysian-owner-operated agency as recognised by the multitude of titles won: Marketing Interactive’s Overall Agency of the Year 2018, 2021, 2022; Agency of the Year at the 2022 Asia-Pacific APPIES; Agency of the Year 2021 and Best in Malaysia 2021, 2022 at the Dragons of Asia; and Top 3 finishes as Campaign’s Malaysia Creative Agency of the Year in 2018, 2019, 2021 and 2022.

Joining FCB in 2015, Shaun led a management buyout of its Malaysian operations in 2018, creating FCB SHOUT – a ‘best of both worlds’ creative force that’s since secured 50+ new businesses. With 200+ accolades including Marketing Interactive’s Agency Head of the Year 2022; finalists for Campaign’s Southeast Asia Agency Head of the Year 2022; Business Development Team of the Year 2022, 2021; Account Person of the Year 2014; finalist for Mumbrella Asia’s Agency Head of the Year 2019; APPIES Malaysia’s Trailblazing Presenter of the Year 2021; and frequent judging stints at the APAC & Malaysia EFFIEs, Dragons of Asia, Malaysia Media Awards, Malaysia Digital Awards, SHOTS Asia Pacific, The Globes and Spikes Asia…Shaun knows what winning is.

Known as a “planning head with a creative heart”, Shehan Samarasinha is a Director & Chief Strategy Officer at Triad, Colombo. Contributing to several milestones in the Sri Lankan Ad industry, Shehan became the 1st to be awarded “Global Strategic Planning Leader 2021 – Finalist”, “South Asia Strategic Brand Planner of the Year 2021 & 2020”, while contributing to Triad being named Sri Lanka’s 1st agency to be awarded “South Asia Independent Agency of the Year 2021”. Playing a dual role both in strategy and creative, Shehan’s unique perspective was called upon as he was selected as the only Sri Lankan representative at the APAC Chapter of the ANA/Cannes Lions Global CMO Growth Council in 2019.

In just two years Shehan has helped transform the agency as one of the most awarded in Sri Lanka with over 50 international awards hailing from Effie Awards, NewYorkFestivals, Spikes Asia, D&AD, AdFest, Cresta Awards, AD Stars, Indie Awards, Dragons of Asia and MAA Globes Worldwide.

As Chief Strategy Officer Shehan has spearheaded major client pitches out of which 80% have been won. Shehan is an avid proponent of behavioural economics “truth telling” and “acts over ads”, thinking that drives business value.

Currently heading integrated planning at Wunderman Thompson Delhi, Shubhro is a seasoned strategist who has led meaningful and purpose-driven work for renowned brands including Durex, Facebook, Hero MotoCorp, Pepsi, adidas, Boost, The Times of India among others. Prior to his current role at Wunderman Thompson, Shubhro was the head of planning for West & South markets at Havas Worldwide, India, and a Disruption Ambassador at TBWA India. Having spent 18 years across brands and agencies his commitment to creative effectiveness has won him over 30 strategy and creativity awards at Indian, Asia-Pacific and Global forums.

Sieg has over 25 years of experience in formulating business solutions using the power of creativity. He has taken on global , regional and local leadership roles accross different markets including posts in the Philippines, Mexico and Japan where he spent more than ten years prior to taking on his current Group CEO role in Ogilvy Indonesia. He believes that the real impact in business and brand building comes from the ability to fuel data, technology and creativity with powerful cultural and human truths.

Simone currently leads the dentsu group of agencies across creative, media and CXM. The group has achieved transformational growth and is being recognised as the most integrated agency group in the market.

Prior to dentsu, Simone held the role of CEO for DDB Group Hong Kong & Guangzhou. Under her leadership, they became the city’s most awarded agency. Most notably, winning the Grand Effie for 3 consecutive years.

In 2015, with her entrepreneurial spirit, Simone launched mcgarrybowen Greater China, where she led Shanghai and Hong Kong, winning an impressive number of accolades. Shanghai agency named Top 3 Creative Agencies and Top 10 Hottest Agencies in China, while Hong Kong was crowned as the Fast-Growing Agency as well as the Newcomer of The Year.

Simone herself has earned numerous recognitions over the course of her career; from being named top five Agency Head in Greater China by Campaign in 2012 and 2013, to most recently named Agency Leader of Hong Kong by Marketing Magazine and named top 5 Women CEO Leading Change in Asia by Campaign in 2022.

Simone has served as jury for Cannes, Spikes, Tangrams, and Global Best of the Best, Asia Pacific & Greater China Effie Awards, and YouTube Works.

Managing Director of Publicis Worldwide, one of ANZ’s leading medium sized agencies, leading breakthrough and effective award-winning marketing communications transformation work across the tourism, sport and entertainment, food services, healthcare and education categories. Leader of creativity that earns global attention first before paying for it including the first rideshare submarine to bring tourists back to the Great Barrier Reef. Executive Sponsor of connected bespoke agency for Subway, delivering results not seen before in Australia & New Zealand, and now expanding influence into APAC.

Recently led the communications for the Brisbane 2032 Olympic and Paralympic Games winning bid with a focus on engaging the world in a story of sustainability, First Nations heritage, inclusivity and health & wellbeing to lead generational change. Leader of brands in public, private and not for profit to make social change to improve people and place. Leading Publicis32 part of the global Sport and Entertainment brand in the runway to the 2032 Games.

Sourav has over 20 years strong track record in stewarding brands in India, HK and China across leading agencies like Ogilvy, Leo Burnett, Bates 141, Havas Worldwide and now Cheil. He has experience across FMCG/CPG, Mobile Devices, Finance, Media, Pharmaceuticals, Lifestyle, Travel, B2B technology and the Social Sectors.

Sourav loves technology and its transformative power. He is deeply interested in work that drives change; brand/business transformations, behaviour change or even social change.

With a degree in Advertising from the Academy of Art University San Francisco, Su Ling describes herself as someone who actually made full use of their degree. She has 15 years of through-the-funnel marketing experience with a passion for data driven, top of the funnel marketing activities.

She’s won multiple marketing effectiveness awards like Effies and WARC. She also won a Gold Spikes Asia in 2020, has been recognised as a Young Business Leader in 2019 by Campaign’s Women Leading Change Award, was in Campaign Asia’s 2018 Woman to Watch list, and was 2017’s Southeast Asia’s Strategist of the year.

A hybrid planner with over 15 years of experience across South Asia and Southeast Asia, Sumegha spearheads the strategy team for Unilever’s global POND’S business and Dove, Vaseline, and Comfort for SEA. She also double hats as the Asia Planning Lead for Unilever working with markets such as Philippines, Vietnam, Indonesia, India, Thailand, and China.

Campaigns she has worked on have won prestigious awards such as Glass at Cannes, APAC Effie, WARC Asia Strategy, Unilever Crafting Brand for Life, D&AD, Spikes Asia, LIA, Gong, and The One Show.

Prior to her current role, she led communications planning for Nestle at Mindshare Indonesia and brand planning for L'Oréal, and Pizza Hut at Publicis Indonesia winning some of the most coveted awards in the country for media-first innovation, best use of digital and multiple recognitions at APMF. Back in India, she was part of the marketing team at Cartoon Network South Asia (Time Warner), and during her time, the brand was consistently #1 from both a brand and viewership perspective.

Suraja believes creativity is the life force that expands our universe.

He is passionate about nurturing creative energy to scale brands and business. He loves to work with like-hearted people who value doing good for people and planet as good business.

Suraja loves juggling logic & magic, it is evident in his journey first as a copywriter, then as a strategic brand planner followed by leading business and clients.

He has worked on some iconic campaigns like Ariel #ShareTheLoad for P&G, #WhatAnIdea for Idea telecom, #JaagoRe for TATA Tea and #It’s between you for WhatsApp.

He has been part of the jury for MRSI Golden Key Awards 2021, the Women Disruptors Awards, the Lisbon Ad Awards, the Drum's Digital Industries Awards and the Effies’ Awards.

Suraja Kishore is the Founder of CCC – Post Graduate Programme in Crafting Creative Communication (CCC) at MICA, India’s most reputed creative programme.

‘Nurture talents to grow business’ is his secret of success.

A long-distance runner Suraja finds running meditational and he finds clarity while running that he shares it with the world on Instagram @skrunningthougths. He believes food is edible philosophy and that we are gifted a brand-new life every day.

Susie is the Vice President Strategy of Ogilvy China, she leads a solid strategy team and leverage agency expertise to drive clients’ business growth through strategy and creativity.

She is specialized in 0-1 brand building, brand management, communication strategy and concept development. As a bilingual marketer, Susie has rich experiences of international brands landing in China and vice versa. The clients and partners she worked with cover various industries and categories and the work has gained her great reputation.

Her entrepreneur and start up experience has built her strong business mind with R&D and operation know how.

She is a sharp solution provider with great leadership, and a fun person to work with:)

Suzzane Zhang, VP, MW Advisory, APAC & Head of Strategy, MWG China, has been leading the strategy team for MWG China since 2017, with a total 18 years of brand and communication planning experience across a wide spectrum of businesses.

Suzzane groomed and mentored a new generation of planners across brand, and digital planning disciplines. She also co-founded and chairs APG China, creating a “Planning Community” with over 300 planners in the group to date. Inspired and partnered with creatives in developing award-winning campaigns. Won eight Effies, five AMEs, and two Grand Prix.

In 2022, Suzzane has built a new Strategic Advisory and Consultancy service to help Chinese brands expand their outbound business and assist international brands entering China.

Outside of the workplace, Suzzane has given lectures on the importance of strategic thinking in advertising and marketing at NYU, Fudan, Jiaotong, Shanghai International Universities. She is a frequent judge at industry awards including Effie, WARC, AdFest, etc.

Taku is the Managing Director at Dentsu One (Bangkok). He has taken a strong leadership and influence to drive new initiative to shape the future of clients’ business, agency and the society.

Taku has a wide experience of creative solution development with a strong strategic thinking, offering not only traditional creative executions, activation, but also brand management, data, technology, and content. He has a deep experience offering solutions for various markets in APAC.

Taku has been committing himself to provide innovative solutions for just one purpose, to drive positive changes.

Terence has two decades of experience in the marketing and communications industry. Originally a client-side marketer, he has led business and brand strategy on both client and agency sides. Through TBWA’s Disruption® philosophy, his team has helped organisations unlock unforeseen opportunities to Disrupt at both the local and regional level. Organisations such as the IPA, WARC, Effie and AMES have recognised such success over the years. Terence leads a team that includes data, social and integrated strategists. As part of the senior management team, he also contributes strategy for TBWA to further its growth and cement its position as The Disruption® Company. TBWA Hong Kong has been consistently recognised as one of Greater China's leading digital, creative and integrated agencies. He also spends time coaching startups at a few incubation programmes, as well as judging at international effectiveness awards.

Thien Thanh has more than 22 years of experience in leading creative campaigns that have helped bring stronger, more meaningful brands.

Her work in strategizing integrated projects have supported in the transformation and reputation building of organizations from a wide variety of industries and sectors.

Thien Thanh is a thorough market explorer with deep insights into consumer and stakeholder behavior. She is a big believer in authentic conversations and content, which when delivered in a creative and engaging way, will provoke and generate conversations across relevant touch-points and effect behavior change.

Her work in Edelman spans creative and integrated communications as well as issues and crisis management for clients in the FMCG, F&B, pharmaceutical, automotive, and transport industries, among others.

Prior to joining Edelman, Thien Thanh served as the MD of Publicis Vietnam, known for her strategic leadership on corporate and brand building for FMCG, financial, automotive and luxury brands.

Thien Thanh obtained an Executive Master degree from INSEAD.

Tiffana has over 20 years of diverse experience in Asia and Greater China. Her leadership as a marketing and communications strategist is built upon her in-market consumer and brand knowledge and her fast response to new technologies in the era of Modern Creativity. Tiffana strongly believes that today's brand experience derives from collective inspiration and innovation in culture, community, tech and design. Performance of brand and business should be evaluated not just from short term spikes, but its sustainable effect, now and beyond.

2022 was a year of great change in behavior and beliefs. The way a product is bought has become an action similar to that of casting a vote towards a certain brand.

As one of the MDs at dentsu with over 800 creatives all with unique missions, keeping up with change is a challenge, but, see a space to demonstrate our diverse creativity to lead the change.

Grew up in the U.S. as a child and as a high school student. Joined dentsu and was lucky enough to be on the team producing prominent campaigns starting from Japan Railway Express series. Also, loved working on automobile accounts ranging from the launch of Mercedes-Benz Japan, Honda, Mitsubishi-Motors. Beverage clients such as Coca-Cola, Otsuka Pharma, and Asahi Beverages were a pleasure to work on. Insurances, games, credits, and beauty brands, FMCG and wellness brands, all were great to work on and gave me the chance to pick-up awards like Cannes Lions, NYADC, Spikes and many national awards on the way. Marketing experience in global accounts for Japanese national clients mainly for the Asian market.

Strongly believe that a strategy needs to be a visible story where we creatives make the difference.

Tony has over 30 years of experience in branding and communication.

In 2003, Tony founded aeiou, the pioneering boutique creative agency in China. In no time, aeiou rose to become one of the hottest names in China’s advertising industry.

In 2013, M&C Saatchi acquired aeiou, changing its company name to M&C Saatchi aeiou, to be responsible for all of its business in the Greater China area.

Tony is one of the 25 recipients of the Creative Achievement Award for Asia Pacific Region from the New York Festival.

Tony’s design work was collected by the Museum of Modern Art in The United States, and his advertising works have won almost every well-known international advertising award.

His works are published by Thames & Hudson London and New York in their "CREATIVE ADVERTISING- IDEAS AND TECHNIQUES FROM THE WORLD'S BEST CAMPAIGNS".

He has been invited to judge many renowned international and domestic creative awards. From 2014 to 2018 for five consecutively years, he served as the Jury Chairman for China International Advertising Festival, the biggest and the only government approved legitimate creative award in China. In 2018 Tony served as the Jury Chairman for China 4A Creative Awards. In 2021, he was the Jury Chairman for London International Awards-Chinese Creativity. In the same year, he was again invited to be the Jury Chairman for China International Advertising Festival.

He is also Visiting Professor at Nanjing University as well as Tutor for Master’s Programs at Zhejiang University.

With over 20 years in the digital business, Tuomas works in the intersection of technology, strategy, creative and business, with a focus on digital, brand & commercial strategy.

Tuomas is a Managing Director at Accenture Song, and leads Go-to-Market & Client Service for Southeast Asia. Accenture Song brings together imagination, technology and intelligence through our capabilities and talents across product innovation, experience design, marketing and commerce, to help drive growth and relevance for clients across the region.

Prior to joining Accenture Song, Tuomas led R/GA's Asia-Pacific business, and consulted clients on digital transformation. Before that he led TBWA\'s digital advertising and marketing business across Asia.

Tuomas was featured twice by Campaign Asia as 40 under 40 to watch, and awarded as Asia Pacific Digital Network Agency Head of the Year. He is a regular industry speaker and awards jury member, having lectured at MBA programs and spoken at marketing events around the world. His awards jury experience includes Cannes Innovation Lions, Spikes Asia Innovation (Jury President), Asian Marketing Effectiveness awards, Tangrams, APAC Effies, the WARC Prize for Innovation.

He is also a startup advisor, mentor, and board member, and an investor in web3 and digital businesses.

With nearly two decades of experience in the industry, Tze has earned a reputation as a respected leader in the field. Her journey with BBDO began in 2003 when she joined BBDO Shanghai as a Group Account Director before being appointed to CEO of BBDO Greater China in 2015.

Tze's decisive and action-oriented leadership style helped BBDO Greater China become one of the leading and fastest-growing agencies in the market. She has been instrumental in doubling the agency's revenue and securing more than 200 international and local awards for work produced for clients. Among her proudest achievements was winning the prestigious Greater China Agency of the Year Award and a record number of People awards, recognizing BBDO talents.

As a member of BBDO's Global Board of Directors, Tze is the first Asian in the firm's entire history to have ever received this accomplished position.

Tze is loved by clients and all who work with her for her energetic personality and forward-thinking leadership, striving to maintain BBDO's thriving creative community and make the bestwork in the industry. With her recent appointment as CEO of BBDO Asia, she continues to push for innovation and creative excellence believing that "in the absence of great work, nothing else matters".

2019 Greater China Agency Head of the Year.
2020 APAC CEO of the year –Women Leading Change
2021 Shero Leading DEI Best People Awards x 50 above 50
2022 Global Shero
2022 CAMA Individual Contribution Award
2022 Mentor Alibaba Future Shaper Challenge program

A marketing fundamentalist with almost two decades of experience with an array of multinational and local brands; privileged to lead one of the best teams in the business of advertising in Pakistan. As a firm believer in knowledge sharing, he mentors future leaders through various programs; serves on the board of advisors for School of Leadership, trains young marketers at British Council’s DICE, and also works with esteemed business schools as adjunct faculty for Marketing, Advertising, and Media Sciences programs. Umair has previously been associated with Hip Media, Leo Burnett and DDB in Pakistan.

Vishnu is currently the Partner & Chief Growth Officer of international digital agency DEPT® responsible for scaling up the network’s operations in Asia Pacific. Since its launch in Asia Pacific in the end of 2021, Vishnu has played a key role in growing the agency to 700 employees contributing 5% to global business.

In his three-decade long career, he has spent more than 25 years with the Havas/Vivendi Group, one of the world’s largest media and entertainment companies, working in India, China, Singapore and the UK. At Havas/ Vivendi Group, he was credited with launching Havas Media network in Asia Pacific, establishing an operation across 18 markets with 2500 employees and leading 12 key acquisitions personally.

He left the group as its Chairman/CEO for the region in 2021 and founded Avyan Holdings in 2021 designed to be a collective of companies at the junction of design, tech and data helping brands and people thrive in a digital-first world currently operating across Singapore, Sydney, Manila and Delhi.

Vivien has more than 20 years of brand advertising qualifications and has experience working at Taiwan JWT Advertising, Taiwan Bates Advertising, Taiwan Ogilvy Advertising as an Executive Creative Director. Currently, she is working at Isobar Taipei as Executive Creative Director.

She has experience working with clients locally and globally, with wide ranging coverage including consumer goods, women’s products, telecommunications, automobiles, transportation, finance and technology.

Awards: One show (Gold Pencil) / Cannes Lions (shortlist) / CLIO / LIA Chinese Creativity Show (Gold) / New York Festivals / LongXi Creative Awards / The Work / AdFest Awards / Spikes Asia / 4A Creative Awards / China 4A Creative Awards / ROI Awards / Times Awards & Click Awards (Grand Prix)

Yinbo Ma is the Chief Creative Officer of McCann China.

Starting his career as an Art Director at DMB&B New York, Yinbo worked with Publicis New York, DDB New York, BBH China before joining McCann China in 2021.

One of his first campaigns in China for Mentos was voted amongst the 100 most awarded campaigns in the world by Gunn Report. His mobile campaign for WWF took home 17 trophies, including the first Webby award for China. His WWF “Panda Series” and Harbin “Happiness Without Borders” featured Sir John Hegarty’s books. His Carabao film was recognized as the International Branded Short Film of the Year by Academy Awards accredited Short Shorts Film Festival.

His career has seen him working on numerous global brands, winning over 50 awards in categories spanning from Film to Mobile.

In a world where most people dislike advertising, Yinbo is motivated by the challenge of working in an industry that forces him to create the work twice as attractive to engage people.

Yoshihiro is a highly experienced business, branding, and marketing consultant with over two decades of expertise in Japan and Singapore. He is an expert in connecting consumer insights across Asian markets with brand and business strategies for leading companies in various industries from regional and global perspectives.

His impressive track record includes hundreds of projects ranging from cultural trend research to new business development. He has been instrumental in providing consumer insights, business strategy, and brand strategy services to clients at the management level, establishing himself as a trusted advisor to leading companies.

His career began as a strategic planner at Hakuhodo Inc. During the 1st wave of the internet boom around 2000, he worked for an internet venture company and helped a Japanese telecom company to develop new internet services.

Yoshihiro holds a Master of Business Administration from the University of Chicago and a Master of Engineering (Marketing Science) from Waseda University. He is a regular lecturer at Singapore Management University, where he shares his wealth of knowledge and experience in marketing and branding, particularly with regard to Japanese companies.

Yukio is one of the few creative directors who can lead both global & digital projects in dentsu inc. Born in Japan and raised in Canada in his early years, it was natural for him to explore international careers. In Fallon london, he had worked with clients such as Cadbury, FIFA, Orange Mobile, Sony etc. In Dentsu Tokyo, he had helped multinational clients such as Disney, TOYOTA, UFC, Moët Hennessy Diageo K.K. etc. succeed in the Japanese market. He won Spikes, Adfest, The Webby award, Dentsu award, TCC, ACC and more.

Sani holds a Bachelor Degree of Economics from University of Malaya and bears close to 25 years of working experience as a Marketing professional. Started his career at Unilever Malaysia & led the branding teams in various product lines. He has helped grow key businesses into market leadership positions and been awarded with numerous Business & Marketing awards while serving in Unilever for 10 years. He also served at Unilever Thailand during those years.

Prior to joining RHB Bank Berhad, he was the Head of Marketing with HSBC Bank Malaysia Berhad for 9 years. He has led the bank wide marketing group throughout the years and have done numerous structural changes to ensure sustainable growth of the business. He has helped launched HSBC’s Islamic Bank franchise, grew its affluent customer base and commercialised its digital channel for the business.

Presently leading RHB Group Marketing as their Group Chief Marketing Officer and supports the Group’s various business entities across the ASEAN region. In 2019, he was named as one of the “Influential Marketing Leaders to Watch” by Insight Success Magazine. He was awarded Malaysia’s CMO Awards for being amongst Malaysia’s top marketer for 4th consecutive years in 2018, 2019, 2020 and 2021 and being recognised as Malaysia’s CMO of the year, Marketing Leader and Marketing Innovator of the year by Marketing Interactive magazine in 2020 & 2021 respectively. Campaign Asia & Twitter has further registered Sani as Asia Pacific’s Top 50 Most Influential & Purposeful Marketer in 2021.

Abraham is a Marketing & Brand professional with over 25 years of varied experience at senior strategic levels across the varied domains of Brand & Business building, Business Communication, Business Innovation, PR/Media relations & Customer-Centric marketing from ideation to process engineering and a passion for MarTech.

He has worked as part of senior management teams at Ogilvy, Reliance Capital, DCB Bank, Future Generali Life & General and an international web solutions start-up. He currently leads the Marketing, Media Relations, Service Quality, Innovation and Value Added Services teams of India’s largest integrated travel services group - Thomas Cook India.

Abraham serves on the Executive Council of the Indian Society of Advertisers (ISA) and is a part-time writer/columnist/panelist/speaker who has featured in various business publications and Brand & Marketing forums and publications. He has served on the juries of the Asia Pacific Effies twice, India Effies thrice and Maddies - among many others.

Abraham has also been instrumental in setting up and currently serves as pro bono CEO of the Fairfax India Charitable Foundation (www.fairfaxindiafoundation.org) that has since its registration in November 2016, embarked on a National Dialysis Initiative aimed at enhancing sustainable, free/affordable dialysis access in remote areas of the country. FICF has installed over 1200 free to use dialysis machines across 200 centres spread over 26 states and delivered over 1.5 million free dialysis sessions for needy patients.

Abraham is a Commerce graduate from Loyola College, Chennai and holds an MBA in Marketing & International Marketing from SCMS Cochin School of Business.

Ada Lazaro is currently Regional Marketing Director for McDonald’s Asia Business Unit. She has been working with the McDonald's brand for over 11 years, 10 of which she spent at the Philippines business. During her time at McDonald's Philippines, she has earned for the brand a Hall of Fame recognition for consecutive success of sales driving and brand building campaigns. In her present role, she works closely with 12 markets in accelerating growth opportunities for the region.

Before joining McDonald’s, she spent 3 years with an FMCG company giving her a total of 14 years marketing experience.

Ada is a Mansmith & Fielders, Inc. Young Market Masters Awardee, and has once represented her country at The Young Lions Marketers Competition at the Cannes Festival of Creativity.

She resides in Manila with husband Lester and their daughters Livia and Lianna. In her free time, she enjoys travelling and maintains an active lifestyle through sports.

Mr Alvin Neo is the Chief Customer and Marketing Officer (CCMO) at FairPrice Group and the Managing Director of NTUC Link. He is responsible for driving strategic marketing, customer, partnership and communications initiatives to achieve business growth, uplift customer experience, customer-centricity and loyalty across the group. Key recent achievements in 2020 has been to have Fairprice achieve #1 in Campaign Asia's top local brand awards and top 5 in YouGov's best brand list, both for the very first time.

Prior to his current appointment at FairPrice Group, Alvin has over 20 years of local and international brand, business and marketing management experience. He was part of the management team at leading healthcare provider Parkway Pantai, where he was the Group Chief Marketing Officer, heading their commercial function which included sales, marketing, market development and doctor/portfolio management. He was responsible for driving revenue and volume growth across multiple countries, as well as the development of the group’s Future of Healthcare Marketing. Prior to Parkway Pantai, he was with Johnson & Johnson where he was Diabetes Care Franchise Head for J&J Medical Asia Pacific and Senior Marketing Director for Global Emerging Markets for J&J Consumer. His earlier career spans various business, marketing, strategic business development roles with Procter & Gamble, Gillette, technology startup Netdecisions, and he was also a strategy consulting leader with The Boston Consulting Group.

Andrew currently oversees the marketing, consumer products and digital transformation arm of TIME dotCom, Malaysia's fastest growing telco with investments in fixed broadband, cloud computing, data centre and connectivity solutions spanning the globe.

He has more than 20 years of experience across both the client and agency spectrum, handling brands as diverse as IKEA, KFC, Uniqlo, BMW, and Disney both locally and regionally. Prior to TIME, his experience includes marketing and strategy leadership roles at IBM, P&G, Interbrand, Isobar, DDB and IKEA.

He holds an MBA from the Melbourne Business School. Recently, Andrew was recognised as one of the Top 25 Innovators in Asia Pacific for 2020, according to the Innovator25 Global Rankings.

Anna is a passionate marketer with over 20 years experience in building and executing winning brand strategies for beer and beverage brands. Developed and led various portfolios/brands in established and emerging markets in Europe as well as led Desperados beer brand in 85 markets globally as a Global Brand Director. Currently takes the role of Marketing Director and management team member in Heineken Vietnam. Her passion of driving sustainable value of brands through creativity and courage to experiment has been recognized with such awards as Spikes, Creative Pool, Campaign Magazine, The Drum, Lovies Awards or MMAs.

Anthony is a brand builder with over 20 years of experience in marketing globally, where he has driven brand value and marketing best practice to deliver business growth and organizational change. He is an innovative leader who is focused on understanding consumers and connecting with them at a human level. As a seasoned and accomplished marketer with significant international experience leading global and regional marketing and commercial teams from bases in London, Mumbai, Shanghai and Melbourne, Anthony has architected strategies for some of the world’s most recognized and loved brands.

Bassam began his +18 year career in marketing by adopting roles in both the creative and the media ends of the agency spectrum before making the plunge to the client side. Having worked in multiple sectors with a focus on the telecom and FMCG sectors, his roles in various regions have oscillated from brand management, data-analytics, digital transformation, creative excellence to designing consumer experiences.

Having fallen in love with their brands, Bassam joined Coca-Cola back in 2010 and is currently heading the Integrated Marketing Experiences division for the Greater China & Mongolia region; translating business strategies into consumer & shopper experiences across media, social, design, retail, digital and owned CRM platforms for the Coca-Cola Company. Working on various global, regional & local initiatives that have garnered global recognition, Bassam looks to abide by five core principles

i. Strive for both strategic creativity & creative strategy
ii. Experiences can be designed both for cultural impact & efficiency
iii. The era of segmenting ATL/BTL/Online is over: we must Be The Line
iv. Nothing replaces a good idea
v. You're only as good as who you partner with

Brendon is an experience designer who cares about creating products, brands, and campaigns which matter. He currently works at Oracle where he helps customers on their digital transformation strategy.

Over the past 20 years Brendon has worked with technology start-ups, NGOs, creative teams, and some of the biggest companies in the world to produce a variety of successful campaigns, products and services and has received more than 100 awards in the process —including a few Effie Awards.

Always interested in “Why” and “What Next”, Brendon is especially interested in how new technology and innovations can help brands in a meaningful way. He writes about it, creates strategies around it, designs them, and connects people and teams to bring them to life.

Previous to working at Oracle, Brendon spent 10+ years at McCann Worldgroup in Singapore where he started the UX department as a consultancy and lead the strategy team for both the McCann and MRM//McCann business across APAC.

Cheryl is part of the early founding team at Grab. She leads marketing and sustainability for the group, covering all of Grab's business verticals including mobility, deliveries, financial services and enterprise. She oversees Grab’s marketing efforts across the region, leading a team of over 500 across Southeast Asia.

In her role:
• She shapes the strategy behind the company’s brand and reputation.
• She leads teams across the end-to-end sphere of marketing, covering user acquisition and demand growth, advertising and promotions, branding and social, public and corporate reputation, marketing research and insights.
• She also leads sustainability and social impact at Grab and believes in building inclusive capitalism to solve problems of poverty and climate change.

She is currently a Board Member of Malaysia Aviation Group, Malaysia Airlines Berhad and Good Doctor. She is a Global Executive Committee of World Federation of Advertisers (WFA). She's also a committee member of Tengah Island Conservation and a 2021 Acumen fellow.

With over 18 years of experience in Branding, Marketing and Communications, Cheryl is known to be a passionate, fearless and creative marketer who pushes the boundaries in the financial industry. Intrigued by a progressive Telco, she moved from her life in Finance (DBS, HSBC, AXA and Manulife) and Tech Entertainment (Viu) to StarHub. In her current role at StarHub, she is the Head of Brand and Communications. Leading a department of 39 staff, Cheryl looks after Brand, Marketing and Communications, Digital and Social Analytics as well as in-house Creative Services.

In 2022 at Viu within her 2nd year, Cheryl led her team to "Brand of the Year" for 3 different awards within the same year for "Loyalty & Engagement Awards", "Marketing Event Awards" and "Marketing Excellence Awards".

At Manulife, she and her team won 2019 and 2020's coveted "Marketer of the Year" at the Marketing Excellence Awards, for 2 consecutive years. Brand transformation, Strategic Marketing Strategy and nurturing young talents are her soft spots at work.

Cheryl graduated with a Bachelor’s degree in Business Management (Marketing) from Singapore Management University. With whatever free time she has, she thoroughly cherishes by basking in the sun, with a book and a glass of wine/ whiskey in hand.

Chew Wee is the Head of Business Marketing, Asia-Pacific at TikTok. She helps businesses grow using TikTok's proprietary technology & marketing solutions. She has managed brands across technology, banking, government & media industries, spanning Asia-Pacific & North America markets.

She brings with her almost 2 decades of experience in marketing, partnerships & advertising sales. She spent 6 years at Google in various global & regional roles where she started the government vertical, drove partnerships with eCommerce marketplaces, as well as engaged CxOs with thought leadership content & insights. Prior to that, she spent 3 years in the US attracting foreign direct investments as well as grew Citibank’s consumer marketing business in Singapore.

She is passionate about building teams, helping businesses tap the power of digital technologies, and driving diversity & inclusion in the media industry.

She was recently named amongst Campaign Asia-Pacific Power list as one of the region’s 50 most influential marketers.

As a proud mother of a 4-year daughter, she aims to build a world where digital technology is safe, sparks joy, and enriches lives.

Crisela has over 20 years of experience in communications, media and brand building. She has been at the forefront of digital transformation for many brands leading digital Agency teams across Southeast Asia. Prior to joining Globe, she was a Principal Partner at Mindshare Indonesia looking after digital strategy, programmatic, commerce and content.

As Head of Marketing Communications at Globe, she combines her passion for technology, love for insight and channel expertise to create ideas that deepen Globe’s relationship with its customers. Together with her team of strategists, channel experts and creative specialists through Globe’s campaigns, they bring to life Globe’s purpose to uplift the lives of Filipinos.

Danielle Jin is Senior Vice President and Head of Marketing for Asia Pacific for Visa. Based in Singapore, she oversees Visa’s brand and marketing strategies across brand, product, and client marketing for 17 markets and 7 clusters.

Prior to leading Asia Pacific’s marketing team, Danielle was Head of Marketing for Greater China, where she successfully supported business growth in China Mainland, Hong Kong SAR and Taiwan through a strong focus on data-driven marketing approaches. She also led Visa’s Asia Pacific Centre of Excellence for Cross-Border strategy and campaign development and was responsible for strategy, creative and delivery across the region. She joined Visa in 2016.

Before Visa, Danielle was Vice President, Beverage Category for PepsiCo China. In this role, she led the entire beverage category growth strategy, as well as the marketing and innovation agenda. Before PepsiCo, she was Director of Marketing with Ghirardelli Chocolates in San Leandro, CA. Prior to that, she worked with McKinsey & Co. in Atlanta, GA. Danielle started her career with Unilever.

Danielle is a published writer with two books, numerous short stories, and essays, and is a guest lecturer on Strategy and Marketing topics. She holds a Bachelor of Business Administration, Marketing, from Fudan University, China and an MBA from Yale University, USA.

As Chief Marketing Officer, The Durant Guild, Dean Sciole is spearheading General Motors’ efforts to break into new market segments and drive growth in China’s luxury auto market.

Dean has a solid background in automotive marketing. Prior to joining GM, he worked for many global vehicle brands, including Lexus, Toyota, Renault, Bentley and Infiniti. He also has significant experience in the luxury goods and technology industries.

Dean began his career with Saatchi & Saatchi, where he became Director of Strategy and Executive Creative Director. In 2001, he led a project for UNICEF that won a top prize for international creativity – a first for China. He has also been a judge for 4A China, the Effie Awards China, the China Advertising Association, the Long Xi Awards and One Show China, and helped develop advertising talent in China. He was the global board member of One Show representing China.

Sciole is originally from New York, studied Chinese in Taiwan, and has been working in multiple countries in Asia, including nearly 20 years in China.

Outside the office, Sciole enjoys photography, sailing, skiing, ultimate frisbee, auto racing and is rumored to have successfully cooked a Turducken.

Dhiren is the Chief Customer Officer at Income Insurance, responsible for delivering the brand’s commercial growth. His remit includes product marketing, brand + segment marketing, customer experience, social commerce, customer insights, media and sustainability. He is a seasoned marketer with more than 17 years of experience in managing brands across Asia, with stints in China, Indonesia, Singapore and India.

He was previously the CMO, Asia for Kraft Heinz, managing a $1B portfolio across China, Indonesia, India, Thailand, Malaysia and other SEA markets. His responsibility spanned brand marketing, insights, media and R&D, leading a team of more than 120 people. During his time, the local jewels – ABC in Indonesia, Guanghe and Masters in China went through brand transformation through refreshing the propositions and innovation-led portfolio expansion, resulting in a stronger topline growth. He led the set up of Heinz China’s digitally-enabled in-house agency and a dedicated product innovation unit.

Dhiren’s earlier roles were CMO, Indonesia at Kraft Heinz, that came on the back of a global brand management stint for Unilever Asia.

He has been on Campaign Asia’s Power List for Marketers for 3 years. He was most recently Jury Chair for Effie APAC 2022 and Chairperson for WARC Asian Strategy 2022. He has also chaired the Global WARC Effectiveness awards in 2021 and has been a regular judge at EFFIE APAC, EFFIE China, Campaign AOY and Campaign Women for Change juries for more than 3 years.

With over 20 years in advertising, branding, digital media and adtech in SE Asia, Diana Boo brings extensive 360 marketing experience using data for growth and customer insights as strategy. Prior to joining Boost Holdings (An Axiata Company), Diana was the CMO at Lazada Malaysia, she let the team to winning Marketing Excellence award for Marketer of the year, Innovator of the Year in 2021. Prior to Lazada, Diana helmed Country Manager for iflix Malaysia and Brunei. Prior to iflix she was one of the pioneering team who co-founded the formation of CtrlShift, held the role of Regional Head, Publisher Solutions for SEA, for over nine years. Prior to CtrlShift, she held senior roles at renowned advertising agencies such as BBDO/ Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.

Digs Dimagiba is the Chief Marketing Officer and Head of the Analytics, Brand, Communications & Marketing Technology (ABCMT) Group of Metrobank (Philippines) since 2017. Previous to Metrobank, he was the first Country Director of Facebook Philippines from 2016 to 2017, Country Director of the IT & Mobile Business Unit of Samsung Philippines from 2014 to 2016, and also served with Unilever from 1999 to 2016 in international Senior Brand Marketing Director positions. He is also an incorporator and member of the board of directors of the H&D Group of Companies since 1999. He was the elected 2022 President of the Internet & Mobile Marketing Association of the Philippines (IMMAP), the digital industry group of which he has also served as a Director and Executive Officer since 2018.

Edward Bell is responsible for the development of brand strategy, consumer insights, loyalty marketing and marketing communications for the Cathay Pacific group globally. Mr Bell has spent the majority of his career in marketing strategy and later as a CEO for marketing and communication consultancies across Asia and Greater China, working for a diverse set of brands and businesses.

A seasoned marketing professional, Mr Bell is the recipient of the prestigious IPA and Jay Chiat awards for marketing effectiveness and strategy and is a regular author and speaker.

Originally from Melbourne Australia, Mr Bell is married with three children, and happily calls Hong Kong 'home'.

Elaine is the Area Head of Digital & Social Media for British American Tobacco North Asia Area. She has an overall responsibility for spearheading Digital and Social Media Market strategy creation and delivery, with priority focus of driving the Brand and Business growth through transformation within the North Asia Area.

Prior to BAT, Elaine was with Philips for 14 years in various Digital, Social Media & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

In her role for Philips and BAT, she led several brand, business and digital transformation initiatives including transforming Digital Commerce capabilities , designing and deploying B2B & B2C Subscription Commerce business models, and the setup of The Philips PULSE - an end-to-end digital and performance management ecosystem to drive DROI across digital activation in the region. Her work has won internal and external awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards, and Festival of Media APAC Awards.

Erica has more than 20 years of marketing experience in Asia Pacific and is currently Chief Marketing & Communications Officer of SailGP, the world’s most exciting race on water. The League features national teams battling in short, intense races at iconic stadium-style venues across the globe, building to the grand final – and sailing’s top prize of US$1 million. The high-tech, high-speed action features sailing’s best athletes racing in identical hydro foiling F50 catamarans, flying at speeds approaching 100 km/h. It is one of the world’s fastest growing sports, and most exciting, sports media properties.

Prior to this, Erica was SVP, Head of Marketing Strategy & Partnerships, Commercial at ONE Championship – Asia’s largest Sports Media Property. She was formerly Vice President of Marketing and Communications for Tiffany & Co. Asia Pacific, where she was responsible for all aspects of Tiffany’s marketing and communications planning, strategy and implementation across all retail channels and all Asia Pacific countries. She previously held a similar position at Ralph Lauren.

Erica worked for adidas as director of both London 2012 and Beijing 2008 Olympic Games, where she and her team won China’s first-ever Cannes Gold Lion for adidas’ Beijing Olympics campaign. Before joining adidas, she was with Special Olympics China, J. Walter Thompson Shanghai, Nike and Bates Advertising.

Erica is Chairman of The Marketing Society Asia Pacific and a Fellow of The Marketing Society globally. She is also a current member of the Committee for Media, Entertainment and Sport at the World Economic Forum.

Faycal is a senior strategic brand and marketing leader, with 23+ years of experience. He has worked at National Australia Bank (NAB) for the past 13+ years, leading the global Group Brand function covering the areas of Brand, CSR and Sponsorship. In his role he is responsible for all visual design and governance, brand experience, strategy, brand research, brand measurement & insights, media planning, brand content and advertising, for the bank’s key brands.

He has held various roles at NAB including key strategic marketing, digital, advertising and communications roles, covering consumer to corporate & institutional audiences in the APAC region, as well as wealth management and markets products areas. Prior to NAB, Faycal spent time honing his skills in a number of marketing communications roles with Mercer, Colonial First State and Finsia. Before his move into the financial services industry, he held marketing and advertising roles in local government and telecommunications industries in Australia and The Netherlands.

He has also spent time on agency side, as owner and director of a boutique marketing strategy and communications agency, consulting to both corporate and not-for-profit clients.

Frankie Lee heads up marketing and communications for Asia Pacific and the Middle East region at GfK, a global leader in consumer, brand and market research and intelligence. In this role, Frankie leads a diverse team of marketers across the regions, and has successfully transformed the function from a communications-led to a revenue and demand generation engine. With a career spanning over 20 years, Frankie acquired a broad spectrum of B2B technology marketing skills and knowledge across global, regional, country marketing, product, and communication roles with companies like Sophos, Red Hat, Dell and Symantec. Of all, being in a field marketing position remains his greatest passion, partnering sales team in driving brand preference and sales funnel with measurable ROI. Frankie is based in Singapore and an avid follower of developments in content marketing innovation and practices, customer journeys, data-driven marketing and martech. Frankie is currently a member in the CMO Council Asia Pacific Advisory Board and the CMO Club by Salesforce.

Gaurav Gupta has 19 years of brand building experience in APAC, leading multiple billion dollar brands with Kimberly Clark and Procter & Gamble. He is passionate about helping legacy brands drive digital transformation and advises early stage consumer tech start-ups. He is currently Chief Marketing Officer and Integration Leader for Kimberly Clark Softex Indonesia.

Gourab is a digital marketeer, currently leading Digital Sales efforts for Citibank in Asia, Europe. He has worked extensively across new business development, product marketing, brand management, and client experience. Working with colleagues across geographies and cultures really excites him.

An award -winning marketer, Helen is a Purpose-driven, Result-oriented, Multi-cultural Leader with a successful career track record in various industries such as personal care, homecare, food, petcare, and chocolates. She have transformed businesses and spearheaded revenue growth, profitability and built high-performing teams in multiple geographies – both developing and developed markets across Asia and Emerging Europe. She have spent most of her career so far in great organization with great brands such as - Nestle, L'Oreal, Mars Inc, Netflix.

Most recently, Helen is the Senior Director, Brand and Program Marketing for Warner Bros. Discovery Group, based in Singapore.

She has been awarded with 2022 and 2020 Thailand Women Leader Award by CMO Asia and received the 2013 Best Global Campaign, for Pedigree 5 Signs “Miracle” at Mars Global Marketing Heroes.

Igor Lau is the Head of Marketing at Mox Bank Limited, a virtual bank backed by Standard Chartered in partnership with HKT, PCCW and Trip.com. He leads the strategy formulation for all marketing activities, as well as technology functions that delivers best-in-class experiences such as enabling customers to open a bank account in less than 3 minutes. Together with his team, he’s on a mission to make Mox the global benchmark in digital banking.

Igor has more than 20 years of integrated and digital marketing experience across financial, travel, hospitality and healthcare sectors. Prior to his current role, he was the Digital Experience and Member Engagement Head at Asia Miles, with responsibility for member life cycle management as well as oversight of the company's digital touch-points and marketing technologies.

A visionary marketer and business developer with over 20 years of experience in building brands through driving disruptive marketing strategies in the digital and social media space. Currently, Jamie Lee leads the Marketing function for the Uniqlo brand in Singapore. Jamie is responsible for the strategic direction and implementation of marketing, branding, partnership and communication efforts to achieve business targets.

Prior to this, Jamie spent 14 years in China and Singapore with the Volkswagen group, one of the global leaders in the automotive industry where she was successful in building strong local business development teams in partnership with business partners to achieve over 150% growth in key performance indices.

Jaslin Goh had deep and broad digital, marketing and customer experience across various sectors such as banking/finance, hospitality and retail by holding senior management positions in both client, management and consulting positions across North Asia, Asia Pacific and Greater China. She is currently the Chief Marketing Officer of PayMe by HSBC based in Hong Kong. In this fintech startup within HSBC, she leads the Marketing, User Design and Customer Experience functions. She spearheaded the commercialisation of the payment applications, design engaging in-apps user journeys, foster strong partnership collaborations and raise the profile of the brand to lead the growth of customer base and usage programs. She is also an active speaker at various marketing, digital and customer experience forums in Asia Pacific, Greater China region. She is also honoured to be one of the awardees for Women to Watch (Campaign Asia) in 2022 and Marketing Leadership Award from HKMA 2022

Creative, strategic, business & brand-building Communications and Content Professional. Extensive 27-year experience in advertising and marketing of multinational and local brands spanning various categories (FMCG, Telco, Finance, Transportation, Retail, Advocacies).

As both Client and Agency, his work has won over 215 metals from various international and local award-giving bodies such as Cannes Lions, Clio, AMES Grand Prix, APAC Effies, London International, WARC, Spikes, DMA International ECHO Awards, Smarties, Tambuli including Recognition from H.R.M. King Abdullah of the Hashemite Kingdom of Jordan.

Award-winning Screenwriter and Film Producer. Winner of the Palanca Awards (the Pulitzer Prize of the Philippines). Painter. Prayer Warrior. Husband. Proud father of two.

Jennifer Lam is Director and Head of Marketing & Communications of Hongkong Land Limited. She leads the corporate communications and marketing functions with a focus on the Company’s prestigious regional portfolios, primarily the Hong Kong Central portfolio; marketing retail flagship properties including LANDMARK, ONE CENTRAL MACAU and WF CENTRAL in Beijing. Ms Lam has a passion on data-driven marketing and launched the regional luxury loyalty programme, BESPOKE in 2017. She also successfully led the rebranding of Hongkong Land in 2013 and 2020.

Ms Lam joined the Company in 2012 and has strong regional exposures covering 16 markets. Prior to joining Hongkong Land, she managed Melco Resorts & Entertainment’s marketing and launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water. Ms Lam has also held a number of senior and leadership roles at integrated communications agencies. In these roles she gained extensive experience in integrated marketing and communications.

Born in Hong Kong, Ms Lam graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).

Jennifer is currently Associate Director, Marketing Insights and Performance at Destination NSW.

Jennifer has been championing effectiveness over the last 20 years, both agency side (BMF, RAPP, Leo Burnett) and client side planning data-driven campaigns in in Financial Services and Alcoholic Beverages. She has recently joined Destination NSW, the lead government agency for the New South Wales tourism and major events sectors.

An accomplished marketer, Josephine has been spearheading digital strategy and operational excellence with proven commercial impact across the Asia Pacific region for more than 20 years.

She is currently focused on driving global digital solutions across the international markets at McDonald's, and previously led global digital media acceleration and activation to deliver personalized consumer connections and digital product marketing for McDelivery with the McDonald's owned ordering platforms.

Prior to McDonald's, Josephine headed up eCommerce/Digital at MediaCom APAC, and managed digital transformation and marketing in North Asia for CBS Interactive and a travel ecommerce startup.

Jun started her carrier as a business consultant in a business consulting company, and her major filed was building business strategy and marketing strategy, and then joined Francfranc, a major home furnishing SPA company and played a prominant role as a brand manager and then contributed brand launch in US as VP. Since 2005, she joined McCANN and had been engaging in consultation planning on brand strategy/communication strategy for both global and local clients for 16 years and lead the initiative studies of "Truth About Age” and “Truth About Gender in Japan”.

Joined Fine Today Shiseido newly founded company in 2021, and leading brand communications for all beauty and wellness brands as VP. She is also an active speaker at Advertising Week Asia, ad:tech Tokyo, Sendenkaigi and JAAA.

Hello, I am CEO of ScentOn, a leading scent marketing company based in Seoul, Korea. I am business person, perfumer and marketer.

I found scent marketing is fascinating as scent marketing techniques are getting used more by companies worldwide to enforce a brand image, improve consumer's perception of product quality and drive sales. Scents can help create an experience associated with a brand.

Previously, I was marketer at global FMCG/food companies such as CJ, Bullsone, Unilever, Reckitt Benckiser and Bausch & Lomb, working on a number of new product launches and brand campaigns.

Kavita Chaturvedi, is currently the Chief Operating Officer of ITC’s Snack Food Business. ITC is one of India’s foremost multi-business enterprise with interests in consumer products, hotels, paper, agri-business and IT. ITC Foods is the third largest packaged food company in India and also the fastest growing, with strong play in staples, snacks, biscuits, noodles, spices, luxury chocolates etc.

Kavita has nearly two decades of experience in Consumer product goods, comprising creation, development and nurturance of some of India's foremost Food brands such as Aashirvaad, Sunfeast Yippee! Noodles, Bingo! Snacks, Fabelle Luxury chocolates, ITC Master Chef, Kitchens of India and so on.

An MBA from Mudra Institute Of Communications Ahmedabad (MICA), the first two years of her career were spent working on mainstream aswell as non-traditional media on Unilever's Haircare, Infant Care and Femcare brands.

A certified Scuba Diver, Kavita likes to add dives to her "log book" during her travels.

Currently with Fraser & Neave, Limited’s F&B business as Director, Regional Marketing (Dairies), responsible for developing and driving our Dairies brand portfolio strategy, positioning architecture, new product and packaging development across markets in ASEAN. Marketing experience spans across markets in Asia as well as FMCG categories in dairy, beverages, personal care, household care and OTC healthcare.

Linda Hassan's passion for radical innovation and creative digital transformation has been key to her strategic leadership for Domino's Malaysia, Singapore, and Cambodia. Coupled with over 20 years of experience in the international QSR industry, her vast expertise entails brand communication, Marcomm tech, digital innovation, e-commerce, CRM, product innovation, and customer-centricity.

Linda has established herself in the Food and Beverage industry as a multi-faceted driving force towards innovation, armed with a comprehensive understanding of tomorrow's groundbreaking technologies, ever-evolving trends, and consumer needs. By placing the utmost importance on brand communication, creativity, and willingness to explore new opportunities presented by emerging technology and digital information, Linda’s clear vision and strategy continue to strengthen Domino's brand presence in Malaysia, Singapore and Cambodia.

Linda formed a strong foundation for the brand in Malaysia and was instrumental in establishing the brand in Singapore. Today, she leads a team of over 30 across various fields of creative and digital expertise in all three markets. Her love and dedication to the brand is reflected in her creative strategies coupled with effective business solutions.

Lizelle is a known media maverick with almost 30 years of advertising, media and marketing experience

She is responsible for leading GMA Network with the most number of marketing awards in the Philippines, with awards from both local and regional award giving bodies since 2010 and is also responsible for making Starcom Mediavest Philippines the #1 media agency in the market, during her tenure as Managing Director, with the most number of Media AOR pitch wins (2000- Jan.2010)

High energy, high impact marketer with extensive experience across the globe in Home Care, Beauty & Personal Care, and outstanding track record in delivering business growth through Brand strategy, innovations effective campaigns, while building strong teams. Loves the positive impact his work has on people's lives, sustainability and in the world at large.

Luca Destefanis is the Head of Marketing of Kyndryl, APAC. A senior marketing executive with strong business background, rooted in 25 years of international experience across Asia, Europe and US, Luca transforms organizations, develops talents, and simplifies complexity to create purpose-driven brands and high impact marketing campaigns.

Known for continuously challenge the status quo, Luca has built the Customer Experience Management offering in Europe; worked in partnership with Zayed University in Dubai to launch Smartsquare, an innovation center with skills at the intersection of design, consulting and technology; advised more than 20 clients on customer and employee engagement; transformed marketing organizations by adopting new operating models; built the IBM Services brand in APAC. In Kyndryl, Luca is now focused on building the brand and nurturing an amazing pool of marketing talents - He launched in partnership with The Economist ‘Profiles of Progress’, a thought leadership program originated in Asia and being deployed globally.

Luca - an investor and advisor to startups - is passionate about: exploring trends in contemporary art, and everything wellness. He lived and worked in New York, Milano and Shanghai before moving to Singapore, where he currently resides with his family.

Madhav leads Marketing for KFC’s Greater Asia region, which includes top global markets such as Japan and Indonesia amongst others. In this role, he looks after Brand Strategy, Consumer Insights, Calendar Planning, Media Strategy and Ecommerce, with accountability for competitive sales growth for the region.

Madhav is passionate about building distinctive brands that make people’s lives more enjoyable and less complicated – and believes in the power of creativity to achieve these goals. Prior to Yum!, Madhav’s experiences spanned Unilever and Facebook (now Meta), covering large businesses with Global and APAC footprints.

He has been part of award-winning teams at Cannes, Clio and Effies and can't wait to see the exciting line-up of work this year!

Madhav holds a Bachelor’s degree in Computer Engineering and an MBA in Marketing, and is based in Singapore.

Mandy currently serves as Senior Director, Marketing and Transformation, Asia Pacific at Subway, where she is responsible for Strategic Planning & Consumer Insights, Integrated Brand Communications, Innovation, PR, Corporate Communications and Sustainability. As part of the APAC Leadership and Global Marketing Leadership teams, she focuses on driving brand transformation by instilling a consumer-first and data driven mindset, building a high performing marketing organization and delivering brand initiatives that have resulted in profitable sales growth.

She is passionate about leading positive change, building brands that bring joy to people and elevating enterprise-wide Marketing and Commercial capabilities.

Before Subway, Mandy worked in a variety of global, regional and business unit level roles at P&G, Fonterra and General Mills.

Outside of work, Mandy enjoys spending time with her husband, daughter and family cat. When she has time for herself, she enjoys reading, shopping, swimming and going to the spa.

Manish is Chief Marketing Officer at ICICI Prudential Life Insurance. He is responsible for Marketing & Brand, e-Commerce, Innovation and Customer experience at ICICI Prudential Life Insurance. He is a business and marketing leader who has led high performing teams. Manish has a rich experience in the areas of being a Brand Expert, Digital marketer, Revenue leader, Mar-tech capability builder.

He has been an integral part of the digital journey at ICICI Prudential Life. He has worked extensively on the digital customer experience by re-drawing the product offerings, simplifying sales processes, creating engaging user interfaces and challenging the product constraints.

Manish is inspired by the way consumer behavior is changing around and the opportunity this provides to re-imagine the supply side landscape. He has some of the outstanding marketing and digital campaigns to his name. In 2016, he was awarded the “Marketer of the Year – Insurance” award at the IAA Leadership Awards. He keenly looks forward to learning from his interactions with the larger community.

Before joining ICICI Prudential Life Insurance, Manish worked with Asian Paints for seven years. He is an alumnus of IIM Bangalore with a strong background in branding, communication and business strategy.

Yoly is the Chief Sustainability and Corporate Communications Officer of leading mobile and digital solutions platform, Globe.

She has been recognized locally and internationally for her expertise in communications, sustainability practice, and corporate social responsibility. Her citations include the 2018 Asia's Top Sustainability Superwomen, 101 Most Impactful CSR Leaders (A Global Listing) 2019, and the first Filipino to be recognized with a Communications for Future (C4F) Award in Geneva. She was recognized by PRWeek as among the 500 most influential people in the global PR industry from 2015 to 2017 and recently received the recognition Woman of Worth at the World Leadership Awards given by CMO Global.

She earned her Master's in Business Administration degree from the Ateneo Graduate School of Business and Bachelor of Arts major in Communication Arts from the University of Santo Tomas.

A driven senior marketing leader with a proven track record of developing marketing strategies, digital transformation, change management and innovative firsts across different markets largely in telecommunications to the quick service retail industry. 25 years of experience in leading cross functional teams to build award winning brand & marcomm campaigns, digital product development and whilst piloting new digital innovation.

Her forte lies in leading cross-functional teams to build award winning brand & marcomm campaigns, digital products and e-commerce development.

An active jury member for several local and regional marketing effectiveness awards, panelists and speaker in a few conferences.

Also awarded Best Marketer in Retail & Promotion Marketing in the 2021 and 2022 Malaysian CMO Awards.

Mohit Gupta is a Marketing and Digital leader with over 2 decades of sales & marketing experience in the financial & banking industry across B2B and B2C segments.

He is currently the Head of Marketing for APAC and Global Head of Social Media for the Corporate Bank at Deutsche Bank. He has previously held leadership roles in marketing & sales at Standard Chartered Bank, Julius Baer, Norther Trust and Citibank.

His expertise lies in Marketing & Brand strategy, Content Marketing and Digital & Social media including SEO, SEM and Performance Marketing, leading high performance teams across Asia Pacific.

Mohit is regularly invited as a keynote speaker at leading marketing conferences in Asia and globally. He serves as the Advisory Board Member - APAC CMO Council, a body of regional leaders and brand decision-makers at Fortune 500 companies. Additionally he is a Jury member at various marketing, digital and advertising award forums in Asia- Pacific.

Neil Trinidad is the Chief Marketing Officer of GCash, the #1 Finance Super App in the Philippines, with over 79 million registered users.

He has over 19 years of experience in marketing, general management, and sales across FMCG, tech, fintech, and e-commerce.

He was previously the Chief Marketing Officer of Lazada Philippines, the country’s leading e-commerce platform. It was in this role that Neil was recognized as the Asia Pacific Tambuli Awards Chief Marketing Communications Officer of the Year in 2021.

Neil has also worked in Google Philippines as an Industry Partner to Telco, Travel and QSR clients; and in Unilever across local, regional and global marketing roles.

Nikhil’s career is defined by helping brands ‘Do well by doing good’. As the CMO International of Cynosure, he is most excited at the opportunity of helping each person be their best self and bring out their own unique individuality – their Beautiful Energy !

With 20+ years of experience that spans global & regional leadership roles, Nikhil has worked across Asia,EU,LATAM, having successfully turned around businesses both in Developed & Developing markets by launching relevant product and communication mixes.

Before Cynosure, he has done some exciting roles including the APAC CMO of Johnson & Johnson Vision APAC spearheading growth and digital transformation and the Global team on Unilever’s ‘Dirt is good’ brand. The counter intuitive has helped the business grow multiple fold since its inception.

Nikhil has successfully built brands across the globe via consumer centricity, championing innovation, creating purposeful brands using social with BIG data to build relationships. He is passionate about bringing alive a unique point of view & creating brand experiences that truly elevate the role a brand plays in a consumer’s life. His passion lies in developing and deploying products and ideas that add real value to people’s live.

Pamela Takai is currently the Chief Marketing Officer of the Philippines’ largest consumer goods company, Nestle Philippines. She has been driving Nestle’s purpose of Good food, Good life to Filipinos by strengthening the company’s iconic brands and further building Nestle as a marketing powerhouse in the country. Pam brings with her extensive local and international marketing experience in FMCG and is passionate about building brands, growing businesses and leading teams.

Pam has been a seasoned marketer and business leader in the consumer goods industry locally, regionally and globally. She started her career in Unilever Philippines and later on moved to regional and global marketing roles in London and Shanghai. Expanding her portfolio to food & beverage category, Pam also led the marketing transformation of Kraft Food Philippines as Marketing Director and from there she moved to several leadership roles across Asia, Middle East and Africa for Mondelez International. Pam's proven track-record in driving growth and turn-around of businesses through effective marketing has been recognized by notable organizations. She received the Young Market Masters Awardee for Marketing Management by Mansmith and Fielders in 2010 and was awarded Chief Marketing Communications Officer of the Year by Tambuli Awards Asia Pacific in 2017.

Head of Brand at KFC Thailand. Marketing Strategist specialized in Branded retail business with a strong experiences of building an iconic brand.

Pepe Torres is a marketing leader with 14+ years of international marketing experience with brand-building, business-growing and award-winning stints in Procter & Gamble, Airbnb, and BDO - the Philippines #1 Bank. He is now CMO of PayMaya the only end-to-end digital payments ecosystem enabler in the Philippines with platforms and services that cut across consumers, merchants, communities, and government.

Phee Chat is an experienced marketing and business leader with proven success in driving sales, market shares; accelerating innovation, digital transformation and building capabilities.

A passionate and creative marketer, he combines story-telling with strong commercial acumen to successfully launch new business models, winning products and develop exciting communication and social campaigns.

He has a multi-faceted career extending from commercial roles such as sales and marketing to functional ones like innovation, corporate affairs and training.

He is a firm believer in the compounding strength of teamwork and takes pride and effort to build and recognize talent.

Rajeev is a marketer and brand builder with 18 years of experience in working on and managing big global brands like Pampers, Gillette, Braun and Heineken. He has worked on these brands in different capacities - in local markets, regional roles and also in global communication/ innovation. He started his career in Procter and Gamble where he spent more than a decade and a half before moving to Heineken. He is currently responsible for the growth and business development of the Heineken brand in Asia Pacific. A global nomad who has lived in 4 continents, Rajeev loves to travel and is a sports enthusiast.

With 22 years of strategic planning experience in Lowe, Saatchi & Saatchi and Wunderman Thompson, Retna has played a major role in building local and global brands in Indonesia. Amongst her recognitions in the agency is her work with Johnson & Johnson, “Our Playtime” campaign, a calling for Indonesian children to leave their gadgets and play traditional games, that was made a national movement by President Joko Widodo.

After a long stint in advertising, Retna decided it was time to embark on a greater role as she was offered to join InJourney, a state-owned holding company for Tourism. InJourney was inaugurated by President Joko Widodo in 2022 to lead tourism ecosystem in Indonesia and accelerate its growth after the pandemic. Some of InJourney’s projects in building destinations are MotoGP and World Superbike in Mandalika Lombok. Just recently in February 2023, InJourney held the first F1 Powerboat Championship in Lake Toba, Indonesia.

Retna is now juggling her role as a mother of three who are her source of strength and inspiration, and as the SVP of Marketing and Tourism at InJourney, continuing her passion in building brands, now channelled towards one of the nation’s most important assets: tourism.

As Marketing Director for Castrol in Vietnam, Rohit oversees one of the largest brands in the country and a leading market for Castrol. Responsible for both B2C and B2B marketing his role includes influencing innovation on key categories as well as driving business growth in Vietnam. Prior to this he was Head of Brand and Communication for Castrol in India where he also served as Deputy VP. Marketing for India and South Asia.

Passionate about marketing that plays a meaningful role in consumer and customer lives Rohit has developed campaigns that have won across WARC, MMA and Effie awards.

Rohit has spent the majority of his career in Castrol, working across sales and marketing with both global and local scope. He lives and works in Asia and is currently in Ho Chi Minh City with his wife and son.

Outside Castrol, Rohit is a jury member at the Festival of Media APAC, MMA Smarties Vietnam and EMVIES India as well as a participant in other industry-influencing forums. Rohit is a sports enthusiast and an active tennis player.

Roshan has over 15 years experience in digital marketing - across various categories and markets. She joined BBDO Guerrero straight from University starting as a Project Manager and leaving 12 years later as the Chief Strategy Officer.

She is currently the Vice President for Marketing at the country's largest department store, SM Store.

Roshni is a force of nature, never failing to bring vibrant energy, unstoppable passion, and an eye for excellence to everything she touches. Roshni is a founder of her own strategic creative agency, Pinch of Masala, and works for Oracle developing enterprise ideas for sustainability and human performance. Prior to joining Oracle Roshni was the Managing Director for McCann Australia, where she led a team of 100 and increased revenue by 25% within just 18 months.

In that role, Roshni was responsible for the strategic direction of the organisation, shifting the role of McCann Australia from delivering creative to a being a strategic business partner.

Roshni’s drive is motivated by her desire to have a positive impact and material change to the businesses she works with and the people those businesses touch.

Roshni has realised the importance of radical collaborations and uplifting others, which is why has started her own Women in Leadership networking group – “Ladies that Lunch,” to bring like-minded female leaders together to learn from each other.

And she takes pride in collaborating closely with Igniting Change and Campfire X, tiny but meaningful organisations that spark big positive change. She launched: “TakeNote – a notebook that gives a voice to marginalised communities”; “The Hope Bracelet” – A collaboration with designer Kit Willow that turned Cambodian landmines into symbols of hope, love and curiosity; and helped legitimize “Bridgit”, a non-for-profit that helps homeless women find a home.

It's been a privilege to be part of the IKEA family for over two decades, and I'm currently serving as the Head of Marketing for IKEA North Asia (covering HK/MO/TW).

Throughout my career, I've honed my marketing superpowers and kept myself energised through my passion for business solutions. While marketing can sometimes be a serious business, I firmly believe that thinking outside of the box and embracing creativity is the key to success :)

Samantha Burgess-Allen is a communications leaders with more than 20 years international experience working in Asia, the Middle East and London. She has run regional communications for a range of organisations and brands including Coca-Cola, DHL, Philips, Allied Domecq, Banyan Tree and IHG Hotels & Resorts.

She has strong experience working collaboratively with teams across a range of communication disciplines including advertising, activation, Public Relations, social media and media planning.

Sam has been working at IHG Hotels & Resorts for more than 5 years and is currently Head of Communications for South East Asia and Korea and EMEAA Corporate Affairs.

Enterprise professional with more than 18+ years of experience in FMCG Sales & Marketing. This experience has been accumulated by handling multiple commercial roles across domains of consumer marketing, category management, eCom and Sales operations working across markets and consumer product categories.

Sascha Scholz is an experienced leader in the Automobile Industry. Doing with the Audi Brand since 2008, he covered all major marketing disciplines in his career including brand and communication strategy, advertising, digital and social marketing and experiential formats. Moreover, Sascha was responsible for the global development and implementation of the new retail experience concept and international dealer qualification at AUDI AG.

His work includes projects like the AUDI test drive cube, the Audi e-tron meteorite and the #untaggable global launch campaign of the Audi Q2. He won numerous prestigious awards on these projects.

In his current role as Head of Marketing and Public Relations for SAIC Audi, Sascha is responsible for all ATL, BTL and PR activities of the newly started, highly innovative Joint Venture between SAIC and Audi.

An accomplished Global Marketing Director with over 20 years’ experience across multiple categories covering Financial Services, Telco and FMCG Beverages. Sean has a particular love of brands and companies that bring together creativity, sociability and innovation – a perfect recipe for his latest role with The HEINEKEN Company as Global Brand Director for Tiger Beer.

A passion for building brands and businesses using creativity to drive significant business results. One of NZ’s most awarded marketers. Winner of multiple Cannes Lions, D&AD pencils, Effie and Marketing awards including being recognised as the 2019 NZ Marketer of the Year at the NZ Effie Awards.

Prior to moving to Singapore Sean spent 5 years as Marketing Director DB Breweries. (HEINEKEN NZ). During this time DB Breweries was awarded Most Effective Client of the Year at the 2016 and 2019 NZ Effie Awards, The Grand Effie at the 2016 NZ Effie Awards and the Supreme Award Winner at the 2019 NZ Marketing Awards. In 2021 DB Export “I’m drinking it for you” was recognised on the global stage, being awarded the #1 most effective Creative Campaign globally of 2020 by WARC. WARC is the ultimate global independent benchmark for marketing.

Thought Leader, Contributor, Academic and Flying Enthusiast.

An accomplished Marketing professional with over eighteen years’ experience, previous experience covers work across multi-sector brand businesses and managing a profitable P&L. This across Government Sector and deeply mature MNCs to steer critical work for global power brands like: Visa, P&G, Unilever, GE, Mondelez, Generali and ITC among others.

With ‘Deep India’ exposure, supported by a team of multi-talented and multi-faceted creators and partners delivering long and short format content with multi-Million Dollar creation and dissemination budgets. This with ‘On Scale’ digital experience across brands.

Cannes Grand Gold and Grand Prix for challenging gender inequality with Ariel #ShareTheLoad and breaking menstruation related taboos with Whisper #TouchThePickle. Democratizing dreams and pivoted access to money with debit and online payment solutions from Visa. Created and deployed #RoadsThatHonk, an initiative with HP Lubricants to make mountain roads in India safer which won the Cannes Lion for Innovation. Triggered demand acceleration in the cruiser motorcycle category with Royal Enfield’s Meteor 350 #CruiseEasy, Classic 350 #BeReborn, Himalayan and Scram 411.

Also a faculty for Advertising Strategy with Xaviers Institute of Communications, St. Xaviers, Mumbai for 8 years.

I am the Global Head of Media Business Units for Haleon (previously known as GSK Consumer Healthcare). In this role, my responsibilities revolve around driving adoption and scaling our global priorities and programs into the Business Units (Markets). This includes everything from driving media effectiveness solutions and accelerating test/learn/scale opportunities to working to manage the commercials with our key partners. Prior to this, I was APAC Head of Media, where I was active in a variety of areas including driving more advanced media techniques within the AdTech, data, and audience planning space, landing our agency model throughout the system, deploying key media technology platforms globally, driving better outcomes by forcing an effectiveness conversation and providing an overall media center of excellence with my talented team of media professionals.

Previous to GSK, I held multiple roles at McDonald’s – as its Global Media Lead based in Singapore, Global Engagement Team Lead for the London and Singapore teams and Digital Media Lead at McDonald’s Singapore CoE.

Before that, I worked at OMD Singapore, managing McDonald’s regional media business. I led the business to considerable digital media change including a more than 300% increase in digital media investment, rollout and institutionalization of data-backed media practices, a focus on the leveraging modelling to more closely link media to the McDonald’s business as well as partnerships with key media companies.

My time before Singapore was spent at MindShare, UM & Ogilvy in London and New York, where I both started my career and where I am from originally.

Stephanie Brown is an award-winning, global brand strategist at Intuit for Australia, Asia-Pacific, LATAM and EMEA. Intuit is a NASDAQ-100 company that makes world-class fin-tech products such as QuickBooks (accounting software for small businesses) Mint (personal finance) and TurboTax (USA tax).

After being armed with creative and digital agency experience, Stephanie runs a global portfolio of 160+ countries at Intuit, collaborating with multiple Country Managers, Global VPs and Marketing Directors to lead brand strategy and full-funnel brand campaigns for across the world.

She’s won multiple campaign and marketer-of-the-year awards for work that truly works. She was B&T's Women Leading in Tech finalist in 2020 and 2021, shortlisted as 1 of 5 finalists for mUmBRELLA Achiever of The Year and B&T 30 Under 30 in 2016. Her work has been recognised for its effectiveness by B&T, ADMA AC&E, The Effies, mUmBRELLA, PRIA, SABRE, Clio and the IAB awards.

From crafting cultural and consumer insights, leading multi-market agencies, to localising brands for different countries uniquely different to Australia - it has opened her eyes about how lucky she is to call Australia home.

Stephanie Ng is the Global Head of Marketing, WPB at HSBC, she brings more than 20 years’ experience in consumer financial services in APAC, across business strategy, strategic partnerships, product innovation, portfolio management and customer loyalty. She was most recently the Financial Services Head at Meta (Facebook) where she led all Financial Services initiatives across the Facebook family of apps. She is passionate about building businesses, marketing innovation and digital transformation, helping brands keep up with technology and changing consumer behaviour to drive results.

She joined HSBC in August 2022. Prior to her role at Meta, she was the Executive Director for Credit Cards in Standard Chartered Bank, having led successful teams in cards, payments and unsecured lending businesses in Singapore, Malaysia and globally for the Bank. She has also held senior level positions with Mastercard and AIG.

She holds a master’s degree from University of Bath and a bachelor’s degree from the University of Sheffield, both in the UK. She volunteers at various women’s events and is an active grassroots leader. Originally from Singapore, Stephanie is now based in Hong Kong and is married with a young child.

Sulin Lau is the Regional Head of Marketing and Brand at Grab.

Growing up as the nerdy daughter of an obsessive history buff, Sulin dreamed of wandering the world as a journalist — but fate intervened, and she ended up in marketing instead. She went on to lead regional strategy teams at BBDO and DDB, and later led marketing and e-commerce for several tech/telco firms. As Head of Marketing for telco Maxis, the brand was named Malaysia's EFFIE Brand of the Year 4 years in a row 2015-2018 (losing to Grab in 2020-2022).

Before Grab, Sulin was the SEA Head of Agency Partnerships at Facebook, helping media and creative agencies make the most of Facebook and Instagram. Now at Grab, she oversees the superapp's brand globally and leads B2C and B2B marketing across all countries.

In between stints in marketing, Sulin has also dabbled in teaching, volunteering as a Kiva Fellow, and published ThinkThings a creative marketing guide that helps small firms think big on a small budget.

These days she enjoys exploring SEA's obscure and colorful fringes while being foster mom and dog-trainer to a family of rescued strays.

Highly motivated, action orientated & people focused leader with more than 15 years brand management experience; across Asia Pacific leading iconic billion dollar brands like Pringles/Gillette/Olay/Oral B, leading external selling in diverse channels ranging from Drug Pharmacy to e-commerce and creating high performance teams of >20. Proven track record of conceptualising & executing award winning brand building campaigns across digital, social, video commerce, traditional media and partner marketing. Recognised as an expert in driving value creation & turning around challenging businesses both at a regional and at a market level. Sri Lankan by birth, grew up in Saudi Arabia, the US, Japan & Australia and have lived and worked in Australia, Singapore and Korea. Currently based in South Korea as Vice President brand function & the hyper, club and drug pharmacy channels for the market.

Tina Chao is the Chief Marketing and Digital Customer Experience Officer at McDonald’s Hong Kong, overseeing all aspects of McDonald’s brand and digital marketing.

Since joining the company in 2019, Tina has been focused on driving McDonald's new development in digital experience and social marketing, and successfully led an extensive digital transformation that sees the revamp of the McDonald's mobile app, boosting registered users to 3.8 million. Under her leadership, McDonald’s has continuously created talk-of-the town marketing initiatives that has further enhanced its brand leadership in the industry.

Prior to joining McDonald's, Tina has served as General Manager of Marketing at the Hong Kong Tourism Board for 6 years. In this role, she drove the organization’s evolution from product to experience marketing through major rebranding global campaigns, building Hong Kong as one of the most visited cities in the world. Her prior experience also includes various regional and global marketing roles at Shell in Hong Kong, London, and Mainland China.

In recognition of her marketing leadership, Tina was awarded as the Marketer of the Year at the 2021 HKMA/Viu TV & Now TV Awards for Marketing Excellence by the Hong Kong Management Association.

KP Unnikrishnan (Unni) is vice president of Marketing for Asia-Pacific and Japan (APJ) at Palo Alto Networks, a global leader in Cybersecurity. In this role, he is responsible for the company’s growth strategy and marketing initiatives in the region. Unni has worked in the technology sector for over 2.5 decades including management roles in marketing, strategy, partnership and sales. He has held senior leadership roles in high-growth environments in both multi-billion-dollar organizations and early-stage companies/ businesses.

Unni and his team have won multiple CMO awards and other industry recognition for brand strategies and campaigns. He was named in the Future B2B CMO 100 in 2022 and the 100 Most Talented Global Marketing Leaders by the World Marketing Congress in 2014.

Prior to Palo Alto Networks, Unni was marketing director for APAC at Brocade Communications. Before Brocade, Unni spent over ten years at Sun Microsystems in various leadership roles. In his last stint, Unni was in charge of building the company’s brand and demand across the Emerging Markets Region (Latin America, Central Europe, Middle East Africa, Greater China & India). Unni started his career in sales at HCL Hewlett Packard.

Unni is on the APAC Advisory Board of CMO Council and the immediate past Chairman of the Cloud Computing Chapter, Singapore Info-comm Technology Federation (today SG Tech).

He holds an engineering and an MBA degree with leadership courses from Kellogg School of Management, Stanford Graduate Business School and Singapore Management University.

To be updated.

As Marketing Vice President, Yves is currently supervising all the marketing activities of the Colgate-Palmolive APAC Division across brands and countries. He has an extensive career in Marketing, which began with luxury cosmetics, with both L’Oreal and LVMH, and the chocolate industry with Lindt.

Yves joined Colgate Palmolive in 1999; since then, he has experienced all the aspects of marketing, from operations to new product development in various locations (France, Germany, Slovenia, Poland, Italy, Switzerland, US, Hong Kong), including 3 years in New York during which he was leading the Design organization, with the mission of embedding the design culture in Colgate-Palmolive and turning it into a people-centric and experience driven organization.

Alan was with J. Walter Thompson for 25 years, the last 10 as President Asia-Pacific and a member of the JWT Worldwide Board and Executive Committee.

Alan co-founded Duxton Consulting Group in 2009. Duxton uses unique psychological principles and data analysis to help companies create business opportunity. Duxton works with a broad range of Governmental and private companies across Asia and Europe.

Alan is also an investor and is the owner of Melon World GmbH, a manufacturer of cycling helmets www.melon-helmets.com

He graduated from Durham University with an Honours Degree in Psychology and is the author of ‘The Age of Selfish Altruism’ published by Wiley & Co in April 2010.

Change, the only constant. Many don’t like it. I enjoy it. It brings opportunities, it drives business.

I‘m a strategist, a digital marketeer, a change manager, a team coach and team player, an inspirator, a brain for hire, a friend. I like to play at the intersection of technology, creativity, brands and business. I enjoy tech, good thinking, great company, culture and play. I explore the new and weird to find inspiration for team and client.

After 30 years @ Publicis, BBDO, DDB, S&S, SapientNitro, Isobar and VMLY&R in Berlin, Hong Kong, Shanghai, Amsterdam and London I am now an independent marketing consultant in Tokyo.

Angela Bassichetti has 20 years of expertise carved in advertising and entertainment marketing.

Leading Creative Shop APAC at Meta for the last three years, Angela has overseen multi-cultural teams across the Asia Pacific to develop progressive, efficient and people first advertising.

With a solid digital background, since the early age of the internet in Brazil, Angela helped to build digital departments in advertising agencies like Publicis and Ogilvy, where she conceived and deployed creative work for global clients like J&J, Unilever, Samsung, and Coca-Cola. During her career, she was awarded in the most recognised ad industry international festivals, such as Cannes Lions, London Festival, Clio, and AD&D.

Before Facebook, she led the creative and production team at the Content Partnership division of Warner Media in Latin America, developing global and local projects, harnessing the power of creativity, and giving voice to brands to communicate with their consumers in a new and relevant way.

As a manager, she had the chance to lead a diverse team of creatives, strategists, and producers. Always working closely with the Ad Sales team, she designed omnichannel custom projects, scalable products, and solutions for the countries in the region.

Angela’s high-performance work profile can be understood by knowing that during her university days, she worked in the City Zoo and spent 6 hours a day painting forest murals in a cage with a 22 lbs Sucuri (Brazil’s giant snake). This curious fact can tell much about her resilience and ability to work under pressure.

A Chevening Scholar awarded by British Commonwealth, Charu comes with more than two decades of brand, performance & media strategy experience on Fortune 500 brands like GoDaddy,Disney, P&G, GSK, Samsung & Nokia.

Equipped with this blend of expertise, she evolves connections that bridge the gap between brand and performance marketing. She has created digital innovations like the GSK Learning Machine, which is recognised by Boston Consulting Group and also evolved globally awarded content platforms like Samsung Friendship Cup & Polident Kilauan Emas.

Charu is the first Asian to win the APG (Account Planning Group) Award and has served as Jury President and jury member for awards like Cannes, D&AD, New York AME Festival, APAC Effies, Spikes, Dubai Lynx & World Advertising Research Council.

In her spare time, she can be found teaching at management universities or just finding fuzzy logic in yoga poses.

Gita oversees all JLL's marketing operations across multiple disciplines in the Asia Pacific Region based in Singapore. She is responsible for developing and supervising the execution of integrated marketing strategies, meeting the company's business goals, delivering brand equity and supporting revenue growth.

With over 18 years of experience, Gita has established herself as a strategic marketer in the consumer, luxury, digital and b2b sectors. She has worked with global brands, including Unilever, Diageo, and Coca-Cola, to spearhead various award-winning marketing campaigns and lead transformative digital initiatives.

Before joining JLL, Gita served as the global vice-president of marketing in DSM. She was responsible for strategic planning and designing a marketing infrastructure to support its new F&B division from 2017 to 2020. Most recently, Gita was an independent consultant, working with clients on creating new business models, digital transformation, and product innovation.

Gita graduated from the University of Utrecht, Netherlands, with a Master's degree in Private and Business Law and is currently completing a second Master's in Digital Management at Teesside University, UK. In her spare time, she is the treasurer for a Charity Foundation to push the goal of increasing the overall living standards of the young and needy in emerging countries, focusing on education.

Jan is a 15+ year veteran in communication and marketing, specializing in driving measurable business results through strategic campaigns and leadership. Passionate about insights, creativity, analytics, strategy and innovation. Developed and implemented holistic data driven campaigns for world leading brands of various industries throughout China, Asia Pacific and Western Europe.

Capable of striving in challenging cultural environments and leading diverse teams including Creative, Brand, ATL, BLT and Performance professionals. Managed multimillion USD campaign budgets resulting in measurable improved ROI. Fluent in English, German, conversational in Mandarin Chinese and equipped with an MBA.

He is a regular industry panelist and judge for reputable global, regional and local media and marketing awards.

Currently he leads the New Customer Acquisition team in APAC for foodpanda including ATL, BTL and Performance functions to drive growth.

Jan Oudeman is the founder and CEO of Grivy. He studied Business Engineering followed by an MBA. At Grivy he is responsible for strategy, partnerships, and general management. In his free time he loves to explore Indonesia with his wife and three kids.

Karl Cluck is the Head of Global Agency for APAC at TikTok based in Singapore. He and his team work with creative and media agencies across Asia Pacific to deliver innovative, inspiring and effective communications on the world’s most exciting content platform.

Prior to joining TikTok, Karl was the Global Client Leader for Mindshare’s Facebook Team based in San Francisco. Here he managed Facebook’s global off-platform marketing investment in 30+ countries and across all of their business divisions including Facebook Blue App, Instagram, Whatsapp, Messenger and Oculus.

Before moving to the Bay Area, Karl spent over 14 years in Asia at Mindshare and GroupM. He served as Mindshare’s regional Chief Client Officer in Singapore, and before that, as the CEO for Japan, Korea and Taiwan. He started his career at Mindshare in China, where he spent ten years between Shanghai and Beijing in various leadership roles.

Born in Hong Kong, Kitty received a Masters Degree in Advertising from Syracuse University, New York.

Kitty started as a copywriter and is the rare breed of creatives who moved up to management. She worked in Hong Kong, Taiwan and China mainland, for Leo Burnett, McCann, Euro RSCG, Arnold, Lowe and accumulated a lot of local and international creative awards. In 2016, Kitty moved to Facebook (now Meta) to head up Creative Shop Greater China to explore innovative ways to deliver creative content on a platform with the world’s largest audience.

In 2011, Kitty initiated and hosted the Cannes Lions main stage forum “Beyond Mad Man: Towards Gender Balance in Creative Roles”. She was honoured by AdAge as one of the Women to Watch in Advertising in China in 2013. Kitty was behind the world's most awarded print campaign in 2015. Judged and chaired many international and creative awards including D&AD and, Kitty is a two-time Cannes Lion jury.

Kitty is the author of “Kitty Lun | Advertising Without Lipstick”, 2003 in which she shared her philosophy and experience in her eventful advertising life. In 2022, she co-authored with 19 Advertising veterans and published “Philosophy of Everything"

Lee has over 20 years of experience in market research in both Europe and the Asia Pacific region. He began his career in a client side marketing role before joining GfK based in London.

2011- Present – Commercial Director APAC, Media, GfK Asia
Leading the media research division for one of the world’s leading market research agencies. Involved in all areas of media research including industry currencies and custom projects.

Under his leadership, GfK was awarded the Radio Audience Measurement in Australia, New Zealand, Malaysia and the multi-platform TV Audience Measurement in Singapore.

2009 – 2011 – Managing Director APAC, Analytic Partners
Leading a boutique analytics agency in the APAC region working with blue chip clients on marketing mix modelling projects.

2001 – 2009 – Sales & Marketing Director APAC, GfK Asia
Heading the commercial division of one of the leading market research agencies in the APAC region.

Leela Nair is an advertising media consultant who has helped over 250 marketers get more effectiveness from their marketing spend. Over the last 30 years she has held several management roles at various agencies and consultancies across Asia Pacific. Under her leadership, her teams have been awarded numerous regional and global awards including Australia’s first global Grand Prix Media Lion! Most recently, she started the Ebiquity South-East Asia office and within five years, it has become the leading independent media investment analysis consultancy in the region. Ebiquity advises 80 out of the top 100 advertisers globally. In 2020, she became Managing Director of Ebiquity Asia Pacific, offering more marketers, more independent advice.

Before joining the Chinese University of Hong Kong, Mike had held prominent positions in marketing and communication. He was Greater China Marketing & Innovation Director of Diageo, the world’s leading producer of spirits and alcohol, overseeing brands like Johnnie Walker, Baileys, Guinness and Smirnoff. He was also North Asia Head of Strategy of Bates Asia, Greater China Vice President and Managing Director of McCann WordGroup, Managing Director of Ogilvy & Mather Advertising HK. He had also served as the Chairman of the Hong Kong Association of Accredited Advertising Agents (The HK4As). The markets witnessed the introduction of the Effie Award during his tenure as the 4HKAs Chairman.

Nikhil Sandhu is the Head of Creative Lab SEA at TikTok. He leads a team of creative strategists, designers and producers based across Singapore, Bangkok, Jakarta and Ho Chi Minh City.

He grew up in broadcast and entertainment where he found his footing in storytelling, content creation and marketing. He has worked with Disney, Pogo, National Geographic, Viacom 18 where his roles extended from supervising producer to cameraman and with Aircel, Maxus, Nestle and Miss Malini where he led the digital transformations and defined content strategies.

At present he is helping brands and agencies master how to show up on TikTok.

Peter F. Smit, based in Switzerland, is an independent expert and advisor, specialised in Executive and General Management, Marketing and Sales, with a focus on fast-moving consumer goods (FMCG). His career spans over 35 years in executive positions at the Hershey Company, Chiquita Brands International, and Procter & Gamble (P&G). He was on the Board of Directors of the Softex Company in Indonesia, an advisor on FMCG projects in Iran and SEA, and is an Investor and Advisor at Spinn Coffee, and Environmental Technologies.

From 2007 to March 2014, Peter was the Senior Vice President at the Hershey Company in Singapore, overseeing the Asia, Europe, Middle East, and Africa Regions and part of the Global Management Team of the Hershey Company. His focus was to establish Hershey as a major player in the confectionary market throughout China, India, and ASEAN.

From October 2005 to August 2007 Peter was President of Asia Pacific & Middle East at Chiquita Brands International Inc, based in Singapore, and was responsible for reorienting this major global banana grower and trader in the region.

From 2002 to July 2005 Peter “gave back to the world” by joining the International Trade Centre (ITC), in Geneva, Switzerland, a United Nations Agency created by UNCTAD and WTO. As the Chief, Market Development Section, led projects to develop the export capabilities in developing countries.

From 1977 to 2002 Peter was with P&G for 25 years, evolving through the Marketing function, to positions of increasing responsibility in General Management, in Eastern Europe, Middle East and in Asia. His last function was Vice President and General manager of Baby Care and Fem Care in the Asean, Australasia and India region.

Co-founder of BetterBriefs, ex-agency strategist. Pieter-Paul trains the world's biggest and most ambitious brands how to get better at writing briefs and evaluating ideas. Having won numerous Effie awards, including two Grand Effies and one IPA Effectiveness award, he knows client briefs and their effectiveness inside out.

Ramesh is the founder and principal consultant at In Plain Sight Consulting, a strategy boutique focused on the pursuit of simple and elegant paths to influence behaviour, build brands, groom talent and nurture relationships.

He has been in the business of building brands across Asia Pacific for 25 years, having held leadership roles in blue chip agencies like M&C Saatchi, Leo Burnett, Ogilvy and TNS. He is experienced in driving global and regional strategy for top-notch brands that include Carro, Friesland Campina, Samsung, BP Castrol, Philips, Shell and Royal Brunei Airlines among others.

His deep knowledge of Asian consumers combined with a passion to understand human behaviour is a proven asset in solving business problems for clients. He is passionate about Behavioural Economics, and is a firm believer in the power of ideas to influence behavioural change.

Robert is the co-founder of Oddly Compelling — the New Zealand-based creative+content+strategy working group.

As a digital creative in New York, Los Angeles and, now, Auckland, New Zealand, Robert has overseen brand campaign and creative innovation at Saatchi & Saatchi (Toyota USA) and INNOCEAN (Hyundai USA). In online entertainment, he has led creative strategy and production for HBO, MTV, Sony and Disney. And in ye olde world of print, he is a former Editor for GQ Magazine and has written for The New York Times, Rolling Stone, New York, Fortune, Gourmet and a variety of other prominent U.S. publications.

A former Member of the Board at New Zealand’s largest independent radio station, Auckland’s formidable 95bFM, he helped guide the growth from terrestrial broadcasting legend to digitally-native powerhouse. And, yes, he is the same Robert Moritz who co-founded NYC’s seminal speed-ukulele ensemble Uke Til U Puke in the early 1990’s.

After 24 years of leading strategic planning for TBWA across Asia, Robin has set up his pwn brand consultancy, Dare. It brings his 30 years of experience developing transformational brand, marketing and creative communication strategies for many of the world’s leading brands, to a new and wider group of businesses.

Said to be one of the world's foremost financial sector strategists, he led global strategy for Standard Chartered for 18 years (where he pioneered its platform of here for good), DBS for four (where he saved its POSB franchise from closure), AIA (developing its real life company position), FWD (shaping its brand for a post pandemic environment) and Visa (owning the strategy fore its affluent products).

Beyond financial services, Robin led TBWA to win the Singapore Airlines business and was its chief global strategist for over 10 years, introducing the world to the A380 and the SIA Singapore Grand Prix. He has also advised blue brands including Apple, BMW, Adidas, Corona, The Ritz-Carlton, local telcos Singtel and M1, and Sony’s consumer electronics and TV networks.

Over the years, Robin has been responsible for nurturing some of the finest disruptive thinkers to emerge in the region, and is a champion of effectiveness - having been a regular judge with the AsiaPac Effies for well over a decade.

Ronnie has led strategy departments in both creative and media agencies, and loves that the industry is moving towards more integration between creative, media, data and tech. In the past few years, he has focused on combining mass & precision marketing techniques, and media & creative planning approaches, to drive more effective outcomes for his clients & to get the most out of all the brilliant thinkers in our industry.

He is thrilled to once again join the APAC Effie jury in 2023, and help reward the most effective marketing and advertising thinking in the region.

Sangsoo Chong is a professor of the Department of Advertising & PR at Cheongju University in Korea. He has worked at Ogilvy & Mather Korea as a vice president/ executive creative director until he moved to the university in 2008. He started his career as a film producer at Oricom, the first ad agency in Korea. It was an easy start for him since he studied film & drama in the university. Over 35 years he has worked at agencies as a film based creative director. He has been launched successful campaigns for Kimberly-Clark, Pizza Hut, Unilever, Motorola, KFC, Nestle, LG, Daewoo and Hyundai. He has served as a jury member at many awards shows such as New York Festivals, The One Show, AME, Ad Stars etc. He received Korea Prime Minister’s Award in 2017.

Subbaraju Alluri, better known as Raju is an Integrated brand builder with 20+ years of experience in multiple categories across various regions and communication disciplines.

Currently he leads the Asia operations at Genero building truly borderless creative eco-system for brands through Technology. He advises brands faced with demanding creative challenges and changing media landscapes create powerful creative work.

Prior to Genero, Raju headed a number of Grey operations in the Asia region including stints as the CEO of Grey Group Singapore, Indonesia and Thailand. He was winner of The Agency professional of the year - 2011 and Agency Head of the year 2014 at the Singapore Hall of fame awards show. Under Raju's leadership, Grey Group Singapore won the Agency of the year and Digital agency of the year at the Gong show Singapore in 2015. Within 12 months of taking over the duties at Grey Indonesia, The agency was awarded “ Creative agency of the year (Silver) at the Campaign Asia Awards in December 2018.

Under Raju’s leadership Grey went on to win multiple Global, Regional and Local awards for creativity and effectiveness namely at Cannes, D&AD, Clio, One Show, Webby, Spikes Asia and many more.

Having headed multiple award winning strategy teams across creative and media holding companies in SEA, today Udara functions as the Insights & Client Strategy Director at Ogury APAC - the Ad-tech platform that is championing a cookie-less and an ID-less digital future for brands across the world termed as Personified Advertising Technology. He is also a mentor for Start-ups in SEA as well as a visiting Univiersity lecturer on Digital & Design Thinking in Singapore.

Yoshi is an international planner who founded StrategyX, one of the largest network of bilingual planners in Japan.

He possesses extensive experience from his six years leading the planning department at McCann Tokyo. He has lived, studied, and worked in many parts of the world, including the United States, China, and Japan. He started his career in Hakuhodo as a planner and later moved to Shanghai Hakuhodo as the Head of Strategic Planning, where he worked on projects for prominent international brands ranging from toiletry brands to automotive brands.

APAC Effie 2019 Silver (Thermos), APAC Effie Jury 2016-2020, Global Effies 'Best of the Best' Grand Jury 2021

He is also a well-known Chinese market specialist with an academic background, has written numbers of published books, and has contributed to numerous articles in business magazines in Japan. His speech regarding globalization at Adfest, Spikes, and Effies met favorable reception.

His love towards China has also led to judging the 2012 & 2014 Chinese International Advertising Festival, appeared on TV debate program "Brainstorm", and taught advertising planning as a Visiting Professor at Shanghai Tongji University.

Yoshi is passionate about the forces that are driving our industry, and has a fascination for Asian culture. He holds a Master’s degree in International Affairs (East Asian Studies) from The George Washington University in Washington DC. Currently Yoshi also teaches brand strategy at Aoyama Gakuin University MBA in Tokyo, and also serves as a Specially Appointed Professor at National Shinshu University.