Positive Change Effie Awards
Launched April 22, 2014 by Effie Worldwide in collaboration with the World Economic Forum, the Positive Change Effie Awards rewards brands that are effectively shifting consumer behavior towards sustainability. The inaugural judging was held in Q1 2015 in London and NY and the awards were presented June 4, 2015 at the Effie Awards Gala in NYC.
The Positive Change Effies recognize and celebrate the most effective marketing programs that have measurably shifted consumer behavior toward more environmentally sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.
Winners of this award will showcase how effective marketing communications that incorporate sustainable strategies can make a positive difference for brands and for the environment.